Gabriela Florido Email & Phone Number

Schaumburg, Illinois, United States

• Lead the development and execution of the Adult toothbrushes category strategy and objectives for the Americas region, defining a roadmap of initiatives for 5 years that would deliver $20MM growth of the brand
• Designed and developed the mid and long term vision, objective and strategy of the Manual toothbrushes portfolio based on consumer insights, needs and collaboration with different countries. Outlined the toothbrushes.
• Negotiated and signed contract with license for the kids category that brought opportunities to the company by gaining distribution in new channels and grew the business by 20%
• Conducted market research to support new portfolio strategies and support new products launches in regions.

Chicago, Illinois

• Lead the development and execution of the brand positioning, vision and purpose across the organization and Americas region (US, CA and Latam). Adapt portfolio architecture and strategies
• Initiate, collaborate and support New Products Projects and lead the projects through Stage gate process leading the project team and collaborating with the cross functionals. Develop tool kits to support launches for.
• Lead and developed communication initiatives and campaigns in different countries of Americas (Canada, US, Brazil, Argentina), understanding consumers insights and developing social media and digital assets for the.

Greater Chicago Area

• Lead the development and executions of product launches and campaigns in the Latin American region, securing regional growth of 15%
• Leadership responsibility of several cross functional teams that include a variety of both internal and external stake holders
• Effectively manage projects to deliver high quality work product in a timely fashion to meet deadlines and commitments
• Conduct market research in the different markets to understand consumer insights to develop new products answering to their needs

Argentina

• Responsible for the Annual Marketing Plan implementation. Budget building and management, product launches, development of POS material and trade marketing plans following clients’ contracts. Contributed to the brand.
• Development of luxury image of the brand. In-salon programs to reassure the luxury position of the brand through tailored-made furniture, merchandising materials, promotions and education plans achieving an increase in.
• Creation and development of a breakthrough communication for the brand by successfully launching the digital campaign of the brand and managed all the communication through this channel. Obtained 80,000 fans in the.

Chicago, IL

• Created and developed advertising campaign for new sub line of brand.
• Developed new positioning of Naturals sub-brand and conducted market research to support position.
• Led innovation for the brand that fueled the pipeline by U$50MM.
• Developed packaging restage for brand to improve shelf presence and impact and conducted market research to support new designs.

Chicago, IL

• Led and coordinated Latin American marketing teams for restage of VO5 brand, resulting on 120% growth of brand in the region.
• Developed advertising campaign for No1 styling brand in Canada, maintaining leadership through innovation and introduction of new products and packaging restage.
• Analyzed market and conducted market research for restage and new positioning of leading brand in Mexico.

• Hair Coloring and Hair Care Products
• Gained leadership (14% market share, AC Nielsen report) in a competitive market by re-launching the main hair color and care line.
• Conducted budget analysis, media planning, price positioning, sales forecasts and AC Nielsen analysis of market information.
• Achieved significant sales increases in clients (up to 300% increase in sales) by creating a successful promotion (Color Centers) established in-stores (Walgreens, Walmart, Kmart).
• Created philanthropic activities within public relations that bridged the company to society and prevented handling and destruction product costs.

• Sebastian Brand Manager - Professional Beauty and Cosmetics products
• Launched Sebastian Brand and sub-brands in Argentina, creating public recognition and excellent brand awareness.
• Analyzed and implemented budget preparation, sales forecasts, and profit & loss responsibilities, achieving increases of 50% in sales in the first two consecutive years.
• Positioned the line in the 2nd position of the professional OTC products in the ABC1 segment within three years of introduction by developing and executing marketing plans for the consumer and trade promotion events.
• Developed relations with the principal clients, creating special programs of education and sales, achieving sales increases in their salons by 120%.

Education record

Education record