Gabriela Ruiz Email & Phone Number

• Managing and developing comprehensive PR campaigns for several clients, resulting in increased brand awareness. • Managing media relations effectively and securing placements in top-tier media outlets, in various formats, such as drafting and distributing impactful press releases, Q&As, and opinion articles. •Leading influencer marketing campaigns for several brands by identifying and engaging with relevant influencers. Developing and implementing creative influencer marketing strategies and analyzing campaign data and providing insights for future strategies. • Developing and implementing social media strategies aligned with campaign objectives, while managing and crafting engaging social media content for various clients.• Developing new business proposals for several clients by analyzing client needs, competitor offerings, and market trends to tailor compelling value propositions in collaboration with cross-functional teams to ensure comprehensive proposals meet client expectations. • Planning and executing successful events for various clients by managing event logistics and budgets within timelines and constraints and ensuring smooth event execution and positive client feedback.• Providing mentorship to junior team members, fostering their professional development.Main Clients: Philips | JP Morgan | CLIA - Cruise Lines International Association | Burger King | Avis Budget Group

• Developed and executed effective PR campaigns for various clients, ensuring interviews in top-tier media outlets.• Developed and maintained positive relationships with key media contacts, while securing coverage in top-tier media outlets.• Media activity reporting daily. Main Clients: CISCO | CI&T | Sage | Sophos

Lisboa, Portugal

• Developed and implemented comprehensive communications strategies for multiple clients, leading to an increase in brand reputation. • Assured positive media coverage in top-tier outlets, leveraging strong relationships with journalists and key opinion leaders (KOLs).• Negotiated and managed partnerships with key influencers, enhancing brand reputation. Negotiated and managed influencer contracts within allocated budgets.• Planned and executed impactful media trips and events, exceeding client expectations and generating positive media buzz.• Provided regular data-driven reports, tracking key metrics (media coverage, influencer campaign reach, engagement, impressions) and analyzed results to inform future strategies.Main Clients: Procter & Gamble | Minor Hotels | Savoy Signature

Praia, Cabo Verde

INOV Contacto International Internship Program• Developed impactful communications campaigns promoting human rights and the Sustainable Development Goals (SDGs) in Cape Verde.• Demonstrated responsiveness by preparing and launching timely communication campaigns and plans in response to the COVID-19 pandemic, informing communities, and mitigating misinformation.• Ensured transparency and accountability by effectively monitoring and reporting activities on UN INFO (UN's online reporting tool), exceeding reporting requirements and providing valuable data for decision-making.• Produced engaging and informative content, including newsletters, articles, and social media posts, contributing to increased engagement and knowledge sharing about critical human rights and sustainability issues.

Portugal

• Elevated brand awareness and reach for diverse clients through strategic communications and PR strategies. • Forged strong media relationships with journalists and key opinion leaders, securing placements in top-tier outlets.• Leveraged influencer partnerships effectively, collaborating with key figures to reach targeted audiences and achieve campaign goals.• Planned and executed successful media trips, exceeding client expectations and garnering positive media attention.Main Clients: Angelini Pharma, Uriach Theralab, Bugaboo and Norwegian Seafood Council

Master'S Degree, Communication Studies, #25 Europe'S Best Masters (Communications) Eduniversal Masters Ranking 2016-2017

Bachelor'S Degree, Law

Languages And Human Sciences

Activities and Societies: Volleyball