Gabriela Fusco Mendes Email & Phone Number

Santa Monica, California, Us

Santa Monica, California, Us

Boardible is the new digital home for board games. No PCs or consoles required - just use the best nearby screen!- Scaled a mobile board game platform to 1,000+ weekly active users from scratch while laying the foundation for pipelines in product, data, marketing, finance, human resources, and publishing partnerships- Conducted more than 50 product-market fit interviews and redesigned the gaming onboarding experience- Led 4 MBA students in researching, redesigning, and testing game tutorials with 20+ players - Negotiated digital licenses with 150+ publishers – closed 13 game deals including Sushi Go and Hanabi- Reduced cost per install by 90% in 6 months by researching audience and A/B testing creatives

Los Angeles, Ca, Us

- Designed the data pipeline, generated the queries, and prepared dashboards for new features using Firebase, Databricks (SQL and Python), and Tableau - Led meetings with product managers, user experience designers, and engineers to identify KPIs, diagnose missing events, and rectify bugs affecting user experience

São Paulo, São Paulo, Br

- Directed distribution of 3 (Color by Number, Suspects, and War Machines) out of 6 Wildlife's live games- Spearheaded decisions for 5 cross-functional teams (50+ employees) and shaped the PMM role- Saved +$15k/day on bad ROI campaigns for War Machines game (Wildlife’s most volatile user lifetime value) after guiding changes on the LTV model (reduced organic noise for paid performance evaluation)- Conducted ethnographic research on the audience and adjusted campaigns based on insights (creatives and geographies), increasing Color by Number’s profits by 100% in 4 months- Initiated a TikTok page for Suspects game that achieved 3M+ organic views, earning rights to a Community Manager hire to the team

São Paulo, São Paulo, Br

- Orchestrated construction and automation of Wildlife's second budget ever, a lifetime value-based revenue model in PySpark. Converted an Excel file to a breakdown of 5MM+ lines of data, improving forecast accuracy- Conducted monthly reports to leadership with revenue modeling and company performance. Created LTV-to-Revenue model, which improved accuracy of the forecast and helped highlight biases in games’ LTV model

São Paulo, Sp, Br

G5 Partners was G5|Evercore, Evercore's office in Brazil, when I entered. G5 is the leading independent advisor for M&A related services in Brazil. Since 2007, it has advised clients on M&A and restructuring deals, totaling over $250bn in value. As an Investment Banking Senior Analyst, I was responsible for building complex financial models for valuation purposes, preparing pitches and information memos for clients and investors, and conducting economic and financial research on several industries. I participated in pitches and projects for the infrastructure, healthcare, oil & gas, agriculture, and fintech industries.o Guided Odebrecht on the sale of three toll road concessions in Brazil (Jan 2020) o Advised Petrobras on the Fairness Opinion of its 90% TAG stake sale for $8.6B (Jun 2019)o Directed Abu Dhabi sovereign fund Mubadala on its attempt to buy Invepar (Aug 2018)

São Paulo, Sp, Br

Estáter is an independent advisory firm in Brazil led by one of Brazil’s most recognized bankers: Pércio de Souza. Founded in 2003, Estáter has structured some of the biggest deals in the Brazilian domestic and cross-border markets, concluding transactions totaling approximately $13.5 billion in value. While in M&A and restructuring, I was responsible for building financial models for valuation processes and debt restructuring. During my time in Private Equity, I was responsible for creating pitches and presentations for Tecsis.o Guided Odebrecht on its debt refinancing, helping to secure a $717MM loan on the eve of a potential bond default (May 2018): responsible for modelling new debt structures on an intense negotiation with Brazil’s 5 largest banks o Advised Grupo Trigo on the sale of Domino’s Brazil to Vinci Partners for $80MM (Apr 2018)

Charlotte, Nc, Us

Full-time Internship: Sales of FX Spot transactions, NDFs (Non-Deliverable Forwards), Interest Rate and Cross-Currency Swaps. Responsible for building relationships, and providing analysis and insights on the market. Bloomberg Terminal user.

Atlanta, Georgia, Us

Responsible for organizing the event BRASA Summer: Rio de Janeiro at BTG Pactual's headquarter, with the participation of Rio Olympics 2016's CEO, Sidney Levy, and McKinsey's expert, Marcus Frank. Also organized a morning talk with Somos Educação's CEO Eduardo Mufarej in São Paulo.

Ithaca, Ny, Us

I created BRASA (Brazilian Student Association) Cornell University in 2014, while I was studying at Cornell. BRASA's mission is to encourage the internationalization of Brazil by establishing collaborative relationships between Cornell University and Brazilian institutions, fostering and assisting the exchange of students and creating a network to promote opportunities for students and partners.In November 4th of 2014 we organized the III Brazilian Conference at Cornell University - "Uncovering Challenges and Opportunities". The whole event was planned and organized in less than 3 months and it was a huge success, gathering 7 speakers over 100 participants.

Ithaca, Ny, Us

Since its inception, Cornell Finance Club has been focused on providing its members the skills and connections to navigate the financial services industry. CFC is founded upon three pillars: New Member Education Program, Stock Pitches and Portfolio Management. I was taking Finance (NCC 5560) at Cornell University at the same time I was an analyst (Financials) at CFC. We were having a stock competition (Investopedia) and it was like applying the content of the class and collecting its results in real time (actually with a 20 minutes delay).

São Paulo, São Paulo, Br

A junior enterprise (JE) is a local non-profit organization entirely managed by students.While working at Brasil Júnior, the National Association of Junior Enterprises, I was responsible for creating and developing new state associations of JEs (a.k.a. Federations) all over the country. In 2013, we achieved the goal of developing Maranhao Junior (JE Association of the State of Maranhao) and getting them approved as part of Brasil Junior. I was also responsible for creating new units of JEs in the national territory, focusing on the North region of the country (Amazon). JEs work as companies and must have all their documents, strategic planning, marketing and financial aspects in accordance to the development program. Brasil Junior’s Expansion Dept. also works with JADE (European Confederation of JEs)'s Enlargement Dept. on creating new JEs in North, Central and South America.

Responsible for creating JEs all over the state of Sao Paulo and for the filiation process that all the JEs must pass to become federated to FEJESP - Sao Paulo's association of JEs (studies on strategic planning, auditing documents, PMO, financial planning, excellence management models etc).In this year, I also was responsible to lead the research that concerned the Rouanet Law in Brazil, in order to provide tax breaks to the sponsors of EPEJ (Regional Conference of JEs).

São Carlos, Sp, Br

Pricing of high-cost projects, Financial Planning, elaboration and analysis of contracts, purchasing, negotiation with customers, partnerships and service, investing and stock research. After reading the book "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability" (Jagmohan Raju and Z. John Zhang), I implemented a new way of pricing in this organization using Microsoft Excel. The final price was generated by a formula that comprehended our cost plus margin, the competitor's prices, the customer expectation and the price itself as a lever. After this innovation, our annual profit grew 1069%. While working as the Legal and Financial Manager of EESC jr. Junior Enterprise, I participated of Pricing and Financial planning training courses in Procter & Gamble do Brasil & Cia - Louveira / SP; Project Management training course by Hominiss Consulting in ICMC - USP; Leadership training course given by a master degree student in EESC - USP.

Mba + Ms Design Innovation (Mmm), Business Administration And Management, General

Bachelor Of Engineering, Electrical And Electronics Engineering

Academic Merit Scholarship, Computer Engineering

Brazil Scientific Mobility Program Scholarship, Electrical And Electronics Engineering

English For International Business