Gabriela Knutson Email & Phone Number

Glendale, CA, US

• Designs and fabricates lamps and lampshades using repurposed materials for sale online and in retail stores.
• Manages social media campaign to launch the product by writing original and engaging content to generate traffic and aid in branding a new home decor product.
• Builds fan base on social media platforms by effectively researching and targeting companies and individuals related to design, arts and crafts.
• Participates in discussions on blogs, online magazines and forums related to the product to increase fan base and build brand notoriety

Manages the LPB Community, a forum for Latino producers of social issue documentaries; Writes and publishes pertinent information about public media on blog. Maintains and monitors social media efforts (Facebook, Twitter, YouTube) and uses effective language to generate positive actions such as likes, shares, re-tweets and mentions. Uses Google Analytics.

Managed, designed and distributed bi-monthly e-newsletter, which required the use of basic html in some instances. Updated, managed and monitored content on social media networks for the re-broadcast of the series VOCES, generating higher feedback and viewer comments than original broadcast. Identified and targeted Latino websites, blogs and social media.

Organized footage, edited trailer and assisted the editor with other tasks of the feature PBS documentary "Los Angeles Now." Coordinated the outreach activities and created partnerships for impactful screenings of the documentary.

Created and organized "Roguefest 2002," the first international short film festival in El Paso, Texas. Over 30 short films from around the world were screened during the three day event which took place the last weekend of September in 2002. Attendance to the event was high, over 500 people attended, making the festival very successful.