•Digital strategy for creating new sales channels, as well as ecosystem to integrate Business Alliances and help meet sales targets.•Negotiating with business partners to implement ops team incentive plans. Developing BTL strategies for the brands Dish Televisión, ON Internet, FreedomPop Telefonía Celular. Developing operational media and contents plan. •In charge of national promotional and advertising efforts in different sales channels.

•Developed strategies for attracting customers, ensuring their engagement, and increasing consumption per customer. •Negotiated with programmers and business partners to boost sales and/or generate brand awareness. (HBO Max, Disney, Discovery, Viacom, among other Networks).•Led national market research team in brand launch. •Obtained recognition from North American partners as a member of the team that devised the strategic and marketing plan for the launching of the Dish brand in Mexico and recognition in 2013 from Millward Brown as one of Mexico’s top 25 brands.

• Develop the Marketing Plan to launch a pay TV system for mid and low-market segments, that had not been explored in entertainment industry. • Designed and launched operational processes in Trade Marketing to control advertising materials, media sales, brand activations, image in POS, vehicle and seller’s image, promotions.• Created market research for the development of a new business model in the industry.