Gabriela Güeres Michelena Email and Phone Number
As an innate promoter of change, I am a lover of experimentation and innovation. Throughout my academic and professional experiences, I have developed a permanent attitude of questioning, always wondering how things could be done differently with solutions oriented towards the digitization of marketing, sales, and communication processes.I have held various positions in these areas across organizations of different sizes, including labor organizations, mass consumption transnationals, SMEs, and startups. This diverse range of experience has allowed me to understand the diversity of organizational ecosystems and how successful practices can be transferred and adapted to different organizations regardless of their size.As a passionate and experienced professional, my vision of the world revolves around marketing and communication technologies, which have accompanied and guided me throughout my university studies and more than 15 years of professional experience. I am enthusiastic about spaces where creativity, imagination, learning, co-creation, collaboration, and teamwork; and I am excited to explore new ideas and venture into unknown worlds.
Sanus Comunicación
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- Employees:
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Digital Marketing ManagerSanus Comunicación Mar 2019 - PresentSanta Cruz De Tenerife Y Alrededores, España-Developing and implementing digital marketing strategies to increase brand awareness, drive online traffic, generate sales, achieve business goals and objectives.-Creating and managing online content, including website copy, social media posts, email marketing, and digital ads.-Developing and implementing paid search and social media advertising campaigns (SEM).-Managing and analyzing website analytics, social media metrics, and other digital marketing KPIs to evaluate the… Show more -Developing and implementing digital marketing strategies to increase brand awareness, drive online traffic, generate sales, achieve business goals and objectives.-Creating and managing online content, including website copy, social media posts, email marketing, and digital ads.-Developing and implementing paid search and social media advertising campaigns (SEM).-Managing and analyzing website analytics, social media metrics, and other digital marketing KPIs to evaluate the effectiveness of marketing campaigns and make data-driven decisions.-Developing and managing email marketing campaigns, including creating email lists, creating and executing email templates, and analyzing email campaign performance (Zoho Suite).-Optimizing website and social media content for search engines (SEO) to improve organic search rankings.-Managing digital marketing budgets and ensuring campaigns are cost-effective and meet performance goals.-Acting as a point of contact with clients, having a deep understanding of project requirements, objectives, and expectations.-Building and maintaining relationships with clients, external vendors and partners to ensure the timely and effective execution of digital marketing campaigns.-Staying up-to-date with digital marketing trends and technologies to stay competitive and improve the overall effectiveness of digital marketing campaigns.Achievements:-During my time at Sanus Comunicacion, I have been committed to delivering exceptional results for our clients through a proactive and data-driven approach to digital marketing. I have consistently delivered outstanding outcomes across a range of key metrics, including website traffic, search engine rankings, conversion rates, and social media engagement. Show less -
Marketing Communications ManagerRe/Max Jun 2018 - Mar 2019Santa Cruz De Tenerife Y Alrededores, España-Developing and implementing a marketing plan to position the RE/MAX Atuaire Center and its Associated Agents.-Designing and executing campaigns aimed at identifying and attracting human talent to join our team.-Creating and managing campaigns targeted at identifying and attracting potential buyers and sellers to our services.-Designing and executing campaigns that showcase the range of services offered through the RE/MAX Atuaire Center.-Creating and implementing a internal… Show more -Developing and implementing a marketing plan to position the RE/MAX Atuaire Center and its Associated Agents.-Designing and executing campaigns aimed at identifying and attracting human talent to join our team.-Creating and managing campaigns targeted at identifying and attracting potential buyers and sellers to our services.-Designing and executing campaigns that showcase the range of services offered through the RE/MAX Atuaire Center.-Creating and implementing a internal customer loyalty and follow-up plan to ensure customer satisfaction once transactions are complete.-Developing marketing tools to support the commercial management of Agents.-Managing and administering the Social Media platforms of the RE/MAX Atuaire Center.-Developing content and regularly updating the corporate website to provide accurate and up-to-date information to clients and stakeholders.-Organizing, managing, and coordinating events that enhance our corporate image and reputation.-Proposing and executing actions to generate business opportunities for the RE/MAX Atuaire Center.-Identifying and developing actions to make the RE/MAX Atuaire Center a reference point for customers and members of the local community.Achievements:-Improved the organizational climate and build corporate identity.-Assisted the Broker in the analysis and optimization of the internal service flow by implementing solutions that aim to systematize the processes.-Supported the Broker in the transmission of the Mission, Vision, and Values of RE/MAX Spain and the RE/MAX Atuaire Center to all our internal clients and stakeholders.-Implemented Google Drive solutions to improve and streamline processes, resulting in increased efficiency and productivity.-Lead the development and launch of a new website that effectively showcases the services offered by RE/MAX Atuaire Center, resulting in increased website traffic and improved online visibility for the company. Show less -
Sales Marketing ManagerDistribuidora Salto Ángel, C.A. Feb 2010 - Aug 2017Venezuela-Creating and managing a new marketing department from the ground up, establishing processes and procedures to ensure success.-Developing and executing innovative strategies for marketing, sales, and promotions to drive revenue growth.-Leveraging digital channels and technologies to increase the company's profitability, including email marketing, e-commerce, and marketplaces like MercadoLibre and OLX.-Developing, coordinating, and executing the Marketing and Communication Plan… Show more -Creating and managing a new marketing department from the ground up, establishing processes and procedures to ensure success.-Developing and executing innovative strategies for marketing, sales, and promotions to drive revenue growth.-Leveraging digital channels and technologies to increase the company's profitability, including email marketing, e-commerce, and marketplaces like MercadoLibre and OLX.-Developing, coordinating, and executing the Marketing and Communication Plan, ensuring alignment with company objectives.-Defining purchase processes, validations, and communication templates to enhance customer relationships and satisfaction.-Coordinating the design, structure, and programming of the company's website, as well as its maintenance and updating.-Defining and managing the online store to ensure it meets customer needs and remains up-to-date with the latest trends and technologies.-Creating, developing, and supervising the brand's social media presence to drive engagement, growth, and customer loyalty.-Identifying new business opportunities and developing marketing strategies to pursue them, while also performing prospecting and business acquisition tasks to expand the company's customer base and revenue.Achievements:-I demonstrated exceptional leadership by creating and managing a new department from scratch that transformed the operations of the company, resulting in significant growth in customer base and sales revenue. Show less
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Digital Account ExecutiveActivamente Group Oct 2007 - Feb 2010Mexico City, Mexico-Managing client relationships and communication, ensuring exceptional customer service and prompt responses to inquiries.-Assisting in the development and implementation of digital marketing strategies to achieve client goals and objectives, collaborating with cross-functional teams as necessary.-Tracking and analyzing campaign performance, producing regular reports for clients and making data-driven recommendations for optimization.-Managing project timelines, budgets, and… Show more -Managing client relationships and communication, ensuring exceptional customer service and prompt responses to inquiries.-Assisting in the development and implementation of digital marketing strategies to achieve client goals and objectives, collaborating with cross-functional teams as necessary.-Tracking and analyzing campaign performance, producing regular reports for clients and making data-driven recommendations for optimization.-Managing project timelines, budgets, and resources to ensure projects are completed on time and within scope.-Staying up-to-date on digital marketing trends, best practices, and technologies, providing informed recommendations to clients.-Participating in team meetings and brainstorming sessions to develop new ideas and approaches to digital marketing.-Supporting new business development efforts, such as preparing proposals and presentations for prospective clients.-Fostering a collaborative and positive team environment, promoting open communication and knowledge-sharing.Achievements:-Supported the success of digital marketing campaigns by providing coordination, research, analysis, and communication support.-Demonstrated excellent communication and interpersonal skills with the client, leading to an increase in the number of projects with Procter and Gamble and new website developments. Show less -
Web Content DeveloperProcter & Gamble Nov 2005 - Sep 2007VenezuelaAs a Web Content Developer for Procter & Gamble's FemCare websites in Latin America, I developed and implemented content strategies to increase website traffic and engagement. Key responsibilities included:-Writing, editing, and proofreading website content, such as product descriptions, blog posts, and marketing copy, to ensure accuracy and consistency.-Collaborating with the marketing department and external agencies to ensure website content met business objectives and was… Show more As a Web Content Developer for Procter & Gamble's FemCare websites in Latin America, I developed and implemented content strategies to increase website traffic and engagement. Key responsibilities included:-Writing, editing, and proofreading website content, such as product descriptions, blog posts, and marketing copy, to ensure accuracy and consistency.-Collaborating with the marketing department and external agencies to ensure website content met business objectives and was aligned with brand guidelines.-Creating and managing editorial calendars and workflows to ensure timely and consistent delivery of content.-Maintaining up-to-date knowledge of industry trends, best practices in content development, UX design, and web development, and using this knowledge to inform content creation and optimization.-Testing and optimizing website content to improve user engagement, conversion rates, and overall performance.-Managing website updates, maintenance, and coordination of technical issues resolution to ensure smooth and efficient operation of the website.Achievements:-Demonstrated strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.-Exhibited excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners in different countries. Show less -
Communications ManagerFederación Venezolana De Maestros Apr 2003 - Sep 2004VenezuelaAchievements:-Created and developed the communication department from scratch, focusing on improving the organization's branding within the internal clients and stakeholders.-Successfully implemented communication strategies that resulted in increased internal clients and stakeholders engagement and improved internal communication.-Successfully planned and supported a variety of events, including conferences and workplace launches.
Gabriela Güeres Michelena Skills
Gabriela Güeres Michelena Education Details
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IesaMarketing/Marketing Management, General -
Business/Corporate Communications -
Marketing -
Communication And Media Studies
Frequently Asked Questions about Gabriela Güeres Michelena
What company does Gabriela Güeres Michelena work for?
Gabriela Güeres Michelena works for Sanus Comunicación
What is Gabriela Güeres Michelena's role at the current company?
Gabriela Güeres Michelena's current role is Senior Digital Marketing Manager | Expertise in SEM, SEO, PPC and Social Media Marketing.
What schools did Gabriela Güeres Michelena attend?
Gabriela Güeres Michelena attended Iesa, Iesa, Ucab - Universidad Católica Andrés Bello, Universidad Metropolitana (Ve), Universidad 'santa María'.
What skills is Gabriela Güeres Michelena known for?
Gabriela Güeres Michelena has skills like Online Marketing, Online Advertising, Digital Marketing, Marketing Strategy, Social Media, Marketing, Digital Strategy, Advertising, Social Media Marketing, Media Planning, Mobile Marketing, Publicidad En Internet.
Who are Gabriela Güeres Michelena's colleagues?
Gabriela Güeres Michelena's colleagues are Sara Martín Sánchez Parodi, Jesus Carballo Bermudez.
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