I elevate community engagement and career development by strategically positioning the alumni and Career Hub brands, driving effective email communication, and developing targeted digital marketing and on-site campaigns. I optimize engagement rates by crafting compelling, visually appealing content and utilizing data-driven insights, expanding networking opportunities and increasing philanthropic support that resonate with our innovative, self-driven professionals.

Strengthened alumni engagement through the execution of creative, meaningful experiences at the community's signature events, while leading communication strategies to drive participation.Pioneered 'EGADE Run 4 The Future,' a groundbreaking philanthropic initiative that attracted a record-breaking 1400 runners, marking it as the largest event in EGADE's history. These efforts resulted in stronger connections, expanded networking opportunities, and a significant increase in philanthropic… Show more Strengthened alumni engagement through the execution of creative, meaningful experiences at the community's signature events, while leading communication strategies to drive participation.Pioneered 'EGADE Run 4 The Future,' a groundbreaking philanthropic initiative that attracted a record-breaking 1400 runners, marking it as the largest event in EGADE's history. These efforts resulted in stronger connections, expanded networking opportunities, and a significant increase in philanthropic support. Show less

Managed over 15 communication campaigns, including the 80th-anniversary celebration focused on alumni, and the Integrity and Compliance Vice Presidency's risk prevention strategy, developing and distributing crisis management playbooks and materials. Implemented change management strategies to ensure the adoption of new processes. These campaigns effectively minimized operational and reputational risks, strengthened philanthropic relations, and promoted services and benefits to our community.

Led institutional communication during the merge of two companies into a cohesive group, effectively managing the transition. Within two months, 80% of the staff identified the Group as their primary workplace. Collaborated across departments to introduce impactful employee benefit programs, including a savings plan, health program, and training initiatives, resulting in higher employee motivation and commitment.

Managed digital communication for the LATAM and China offices of the institution's Innovation Hub, engaging with over 300 participants. Planned networking meetings and presentations that facilitated connections between applicants and investors, fostering meaningful relationships and strengthening the network.

Led the branding strategy for a new B2B wholesale company, crafting a distinctive brand identity and impactful B2B sales materials to boost the sales team's email marketing strategy.

Designed and executed a comprehensive rebranding project for one of the group companies, focusing on standardizing graphic and language communication. Developed detailed manuals and implemented strategies that enhanced the company's perception among internal and external audiences.