_Built the Human Resources department: coordinating candidate selection, hiring, onboarding and benefits._Led the financial administration of the architectural firm: invoice management, payroll and vendor payments, project documentation and portfolio design, among others._Managed client relations with corporates and individuals, from first contact throughout projects’ development._Oversaw the project management function, organizing multiple tasks and teams ensuring successful deliveries._Responsible for the office day-to-day functions such as purchase of supplies, hardware and software, etc.

_Led all administrative and operational activities of Selina’s International Music Summit, developing all the operations & control documents and workflows to ensure the event happens as planned. _Oversaw the event's profitability by controlling the allocation of budget and supervising expenses._Managed the creation of the event’s concept and communication with the promoter and art lead. _Contracted vendors for all marketing and staffing of the event’s operation.

_Developed and implemented communication and marketing strategies, achieving a 360o campaign._Analyzed entertainment and media market trends in Mexico._Supervised the PR team to align communication and marketing strategies._Developed groundbreaking digital activities to approach fans, partnering with brands to launch promotions

_Executed national marketing strategy to strengthen brand awareness and enhance consumers loyalty, implementing local marketing projects for all licensees throughout Mexico._Developed national communication digital platforms, producing content for media communications._Established alliances with partners to generate marketing experiences._Designed and executed a brand awareness campaign centered around corporate social responsibility, fundraising for Banco de Alimentos de México through a special combo & rewards program. _Managed marketing budget with main partners (e.g. Coca Cola, Lamb Weston), co-creating joint business plans.

_Developed PR Strategies, to promote OCESA as the leading entertainment business._Negotiated sponsorship activations and value added strategies, leading the relationship with agencies and venues and executing the strategies at events._Led a team of two analysts to plan, coordinate logistics and execute operations (from scouting to the live event)._Provided direct and personalized service to VIP Customers and Sponsors.

_Social Responsibility Intern in charge of executing and supervising corporate communication campaigns._Negotiation and follow up with non-profit foundations and associations._Organization of Corporate Volunteering Events.

_Customer Service culture representative._Merchandising and Customer Entertainment assistant._Inventory.