With a degree in Communications from FAAP and a post-graduate degree in Philosophy from PUC/RS, Gabriela has worked for 15 years as an advertising copywriter. After 5 years at Ogilvy, she moved to Lisbon and joined the team at FCB, Y&R and JWT. In Miami, she worked for Leo Burnett and MTV. After returning to Brazil in 2005, she became the Creative Director at AgênciaClick (now called Dentsu/Isobar) and was responsible for creating campaigns for brands such as Fiat, Sadia, Brastemp, Consul, and SKY, among others. In 2008, she founded Bold, a company focused on creating, producing, and managing content on digital platforms. Today, the agency has 4 business units: Bold Digital, Bold Content, Bold Production (videos and photos) and the recently created Bold Influencers. With a dual focus on creative and business, Gabriela was one of the 6 women selected in 2013 for the Winning Women Brazil program. Created by Ernst & Young, this program recognizes successful women entrepreneurs who have an exceptional capacity for growth and innovation. That same year, she was one of the founders of the Women’s Group of Brazil, led by Luiza Trajano. Today, the group has nearly 100,000 members and focuses on increasing the role women play in the development of the country. In August 2018, she launched the Look with Respect project, which works to provide professional attire to low-income young women. She also launched the digital platform VegMag, with the goal of helping people make healthier choices for themselves and for the planet. She is an ambassador for the More Girls program, which aims to bring more women to leadership roles in the communications industry. Finally, Gabriela is also a member of the IHF - Helena Florisbal Institute Board of Directors. The institute promotes quality of life for children and the elderly and has more than 36 locations throughout the country.