CONSUMER PRODUCTS DIVISION Manejo de las categorias de belleza: Capilar, Coloración, Cuidado Facial y Maquillaje. Con las marcas: L'Oréal Paris, Garnier, Maybelline, Vogue, NYX

Also, to create a new business model and go to market for Ecuador (start-up project).

- Managed a 3,8M Vef marketing budget spend on advertising and promotions campaigns; remained within assigned budget each year.- Analyzed margins and priced new products to ensure profitability; determined the willingness to pay of the consumers and the costs allocation to price accurately.- Reduces inventory by forecasting monthly SKU sales for the year within the 2% range vs. actual.- Introduced 3 best-selling products in the market, which increased 2% of the market share in the perfume industry.- Led the planning, design and execution of the yearly marketing strategies for the brands Cacharel, Diesel and Viktor&Rolf, and achieved revenue goals every year.- Planned competitive compensation programs that improved beauty advisors’ productivity and morale.- Developed and implemented marketing communication and promotional campaigns for new products, significantly increasing coverage and reputation for the brands in the market.- Presented sales results and marketing trends to the sales force quarterly to motivate and align sales team with company’s sales goals.- Negotiated prices, timelines and materials with vendors to ensure budget and quality expectation.

- Present yearly plans for increasing sell out of the brands Biotherm, and fragrances: Giorgio Armani, Ralph Lauren, Diesel and Cacharel.- Managed a trade marketing budget spend on promotions for sell out support.- Introduced major launches: Aquasource by Biotherm, Armani Code Sport by Giorgio Armani, and the perfume franchise Big Pony Women by Ralph Lauren.

- Performed research and analysis of L’Oreal’s perfume brands’ competitors, including market, revenues, brand positioning, and strategy. Presented analysis results to senior managers.- Managing the social network project for the brand.

Responsable de 50 alumnos entre los dos y tres años de edad.Enseñar ingles desde temprana edad.