Gabriela Viana Machado Email & Phone Number

Head of Services Marketing and responsible for managing the LATAM team, as well as developing and carrying out key programs to generate demand, drive revenue, and build enterprise and learner-level brand awareness in the Latin America region for Red Hat’s portfolio of Consulting, Training and Certification, and TAM offerings. Working closely with the broader corporate marketing, regional and field marketing, and channel marketing teams to create integrated programs that lead to continued growth… Show more Head of Services Marketing and responsible for managing the LATAM team, as well as developing and carrying out key programs to generate demand, drive revenue, and build enterprise and learner-level brand awareness in the Latin America region for Red Hat’s portfolio of Consulting, Training and Certification, and TAM offerings. Working closely with the broader corporate marketing, regional and field marketing, and channel marketing teams to create integrated programs that lead to continued growth in our business. Key responsibilities:• Understand the main business goals of the Red Hat Latin America Services team when interacting with the global and regional leadership teams • Be the main point of contact between business leadership and marketing leadership and develop and implement marketing programs to promote demand generation, awareness, and market share of the Consulting, Training and Certification and TAM portfolio • Manage the strategy, marketing plan, and quarterly business updates for the Latin America Services marketing team • Work with marketing operations and regional operations teams to develop an actionable scorecard for measuring performance and results • Mentor staff for career performance, growth and progression • Manage the financial budget for marketing activities • Give visibility and reporting on a timely basis, both to the corporate organization and to the regional leaders Show less

São Paulo, São Paulo, Brazil

Head of Customer Success Marketing and responsible for managing the LATAM team, as well as developing and carrying out key programs to generate demand, drive revenue, and build enterprise and learner-level brand awareness in the Latin America region for Red Hat’s portfolio of Consulting, Training and Certification, and Support offerings. Working closely with the broader corporate marketing, regional and field marketing, and channel marketing teams to create integrated programs that lead to… Show more Head of Customer Success Marketing and responsible for managing the LATAM team, as well as developing and carrying out key programs to generate demand, drive revenue, and build enterprise and learner-level brand awareness in the Latin America region for Red Hat’s portfolio of Consulting, Training and Certification, and Support offerings. Working closely with the broader corporate marketing, regional and field marketing, and channel marketing teams to create integrated programs that lead to continued growth in our business. Key responsibilities:• Understand the main business goals of the Red Hat Latin America Customer Success team when interacting with the global and regional leadership teams • Be the main point of contact between business leadership and marketing leadership and develop and implement marketing programs to promote demand generation, awareness, and market share of the Consulting, Training and Certification and Support portfolio • Manage the strategy, marketing plan, and quarterly business updates for the Latin America Customer Success marketing team • Work with marketing operations and regional operations teams to develop an actionable scorecard for measuring performance and results • Mentor staff for career performance, growth and progression • Manage the financial budget for marketing activities • Give visibility and reporting on a timely basis, both to the corporate organization and to the regional leaders Show less

Medallia is the global leader in SaaS-based Customer Experience Management (CEM) and was founded on a simple idea—help companies win in the marketplace by engaging customers in all of the moments that matter and providing that feedback directly back to employees that can make a difference.Named Leader in our category by Forrester in its first-ever Wave report on the industry, Medallia is the customer feedback engine for the world’s most admired brands. Our customer satisfaction rate is… Show more Medallia is the global leader in SaaS-based Customer Experience Management (CEM) and was founded on a simple idea—help companies win in the marketplace by engaging customers in all of the moments that matter and providing that feedback directly back to employees that can make a difference.Named Leader in our category by Forrester in its first-ever Wave report on the industry, Medallia is the customer feedback engine for the world’s most admired brands. Our customer satisfaction rate is unparalleled in the enterprise software space.Key marketing role supporting LATAM Marketing & Communications strategy • Understand customer, audience and competition insights and leverage them through effective marketing activities. • Demand generation and pipeline acceleration supporting strategic sales segments, industries through omnichannel marketing activities including: events, digital campaigns, content, customer success stories, social media and ABM. • Awareness, Branding and Communication and CSR activities to support the strategy of the region. • Measure and report marketing impact of all assigned marketing activities and campaigns (ROI).• Work with global teams, finance and operations on budget forecasting, accruals and payments. Show less

São Paulo E Região, Brasil

Key marketing role supporting Enterprise Sales and Public Sector Sales for Brazil.• Demand generation and pipeline acceleration supporting strategic sales segments, industries and partners through omnichannel marketing activities including: events, digital campaigns, content, customer success stories, social media and ABM. • Awareness, Branding and Communication and CSR activities to support the strategy of the region. • Support partners in joint planning and co-marketing… Show more Key marketing role supporting Enterprise Sales and Public Sector Sales for Brazil.• Demand generation and pipeline acceleration supporting strategic sales segments, industries and partners through omnichannel marketing activities including: events, digital campaigns, content, customer success stories, social media and ABM. • Awareness, Branding and Communication and CSR activities to support the strategy of the region. • Support partners in joint planning and co-marketing activities related to all marketing engines. • Measure and report marketing impact of all assigned marketing activities and campaigns (ROI). Show less

São Paulo Area, Brazil

Develop the marketing plan ensuring lead generation and revenue growth. Including but not limited to: • Online & Offline: events and direct mail campaigns, social, digital and ABM initiatives.• Customer Care: creating a program in order to measure and increase customer satisfaction and adoption• People management

São Paulo Area, Brazil

Responsible for CA's biggest global partner worldwide in the Brazilian territory.Main activities included:• Develop an approach strategy on a set of accounts and drive pipeline management (including cold calls).• Assure customer adoption and revenue growth to meet the sales targets.• Establish and develop “trusted advisor” relationships with customer executives at all levels with emphasis at C-level.

São Paulo Area, Brazil

Responsible for the Cybersecurity & API Management Business Unit in Latin America.• Performance Marketing: paid social (Display, Sponsored Content,...), paid search (SEO/SEM), content syndication in alignment with global teams and local geographies managing multiple agencies and tools (target, budget, timeline, go to market).• Content Strategy: definition of product messaging, campaign/offerings development from end-to-end and creation of campaign assets (whitepapers, e-books… Show more Responsible for the Cybersecurity & API Management Business Unit in Latin America.• Performance Marketing: paid social (Display, Sponsored Content,...), paid search (SEO/SEM), content syndication in alignment with global teams and local geographies managing multiple agencies and tools (target, budget, timeline, go to market).• Content Strategy: definition of product messaging, campaign/offerings development from end-to-end and creation of campaign assets (whitepapers, e-books, newsletters, blogs, sales tools).• Analytics & Results: Segmentation, dashboard management, lead generation, pipeline progression and reporting across the board. Tools used: Power BI, Sales Force, Marketo, Google Analytics. Show less

São Paulo Area, Brazil

• Develop highly effective and creative integrated marketing campaigns, including but not limited to: offline (events and direct mail campaigns), social, digital and experiential conception, development, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.• Manage and track marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets. Work with global teams, finance and operations on budget forecasting… Show more • Develop highly effective and creative integrated marketing campaigns, including but not limited to: offline (events and direct mail campaigns), social, digital and experiential conception, development, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.• Manage and track marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets. Work with global teams, finance and operations on budget forecasting, accruals and payments.• Account Based Marketing (ABM): development of strategic approach based on specific account needs in order to land and expand in our customer base.• Lead Management: Management of a team of lead developers (3-5 people) – including training, helping and reporting to stakeholders. This team was responsible for following up on leads nurtured and generated by marketing in order to be sent and accepted by the sales teams as a business opportunity. Show less

São Paulo Area, Brazil

• Develop localized marketing plans in collaboration with the local Partner, Marketing lead, Sales team and General Manager.• Manage and execute targeted marketing programs, campaigns, online and live events from beginning to end.• Coordinate partner programs (MDF funds) – from planning, executing, paying and reporting in compliance to corporate guidelines.• Manage partner tools – Partner Experience Platform in which they manage sales opportunities, take education trainings, and… Show more • Develop localized marketing plans in collaboration with the local Partner, Marketing lead, Sales team and General Manager.• Manage and execute targeted marketing programs, campaigns, online and live events from beginning to end.• Coordinate partner programs (MDF funds) – from planning, executing, paying and reporting in compliance to corporate guidelines.• Manage partner tools – Partner Experience Platform in which they manage sales opportunities, take education trainings, and execute online marketing campaigns. Show less

São Paulo E Região, Brasil

CA Technologies creates software that fuels transformation for companies. This software can be delivered across multiple environments—mobile, private and public cloud, distributed and mainframe.As a trainee, I supported the team to execute targeted marketing programs and live events from beginning to end. I worked with administrative matters and tools used by the department/company.I also was a point of contact for our Partners to assist them with their tools and necessities.

São Paulo Area, Brazil

São Paulo Area, Brazil

Post-Degree, Marketing Management

Certificate in Marketing Management has four learning objectives: analysis of the marketing environment for development of a marketing.

Creativity

High Performance, Productivity

Time optimization, organization, discipline and focus techniques were taught during this course. In addition, I learned how to develop.

Strategic Marketing, Marketing

Studying Strategic Marketing at Ínsper has given me a more comprehensive overview of the major components of marketing strategy and its.

Branding - Management Of Brands, Marketing

In this course, I had the opportunity to learn more about marketing environments, branding and communications concepts, customer.

Bachelor'S Degree, Rethoric

In this course, I've learned skills and techniques for public speaking and for presentation building.

Languages - Focus On Translation English-Portuguese, Inglês/Português