Gabriela Mier Y Teran Email and Phone Number
Creative business professional with a global pragmatic inclusive growth mindset and experience. American and French citizenships. Mexican permanent resident.🌟 Uniting Purpose and Profit for Lasting GrowthAs a Business, Global, Regional Director, my purpose is to orchestrate growth and enhance the lives of our consumers. I have navigated diverse industries and markets, working in Paris, Miami, Guadalajara, and Mexico City, consistently propelling brands to greatness.🚀 Leading Across Borders, Transforming IndustriesI have masterfully orchestrated strategies that span the US, Latin American, and European markets. My experience translates into an ability to craft and execute growth plans, ignite innovation, and spearhead digital wins. My toolkit spans Commercial, Strategy, Marketing, and Innovation, all woven together to drive business expansion and elevate brands within the world's most respected organizations.💡 Inclusive Milestone-Driven LeadershipI thrive in inclusive organizations. With a commitment to performance, I have directed multifunctional, multicultural teams comprising over 30 members within the FMCG, Retail, and Travel Retail domains. My track record speaks for itself: steering revenues exceeding US$200MM and deftly managing budgets surpassing US$15MM. From inception to execution, I take ownership of transformational initiatives, wielding full P&L accountability.🌐 Cultivating Visionary Teams, Fostering InnovationI champion hands-on leadership centered on rallying teams around a common purpose, enabling us to crystallize goals and exceed expectations. My digital dexterity is evident in my commitment to multi-platform e-commerce and perpetual learning.📚 Holistic Education, Uniting Diverse DisciplinesMy educational journey encompasses an MBA, Mass Communication, and International Relations, culminating in a unique blend of strategic insight and cultural adeptness. Rooted in continuous learning, I champion the practical application of knowledge. I harbor an abiding passion for the Beauty, Luxury, and Wine & Spirits sectors, infusing innovation and consumer-centric initiatives with timeless allure.📈 Proven Successes in Innovation 🚀My career is highlighted by numerous achievements that shaped companies’ profits. I've catalyzed the development and launch of groundbreaking products, including RoC Retinol Anti-stretchmarks line, Remy Martin V, American Crew Acumen line, and RTD New Mix Cantarito.#BusinessDirector #RegionalDirector #MarketingVP #SocialImpact #InnovationLeader #GlobalVision #InternationalExperience
Essence Corp
View- Website:
- essence-corp.com
- Employees:
- 57
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Area Manager - Fenty BeautyEssence Corp Jan 2024 - PresentMiami-Fort Lauderdale AreaResponsible for the launch in the Caribbean of FENTY BEAUTY and FENTY SKIN.
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Business Unit Senior DirectorThe Estée Lauder Companies Inc. Mar 2022 - Aug 2023Mexico City, Mexico• Responsible for P&L, strategy, planning, and execution of the Estee Lauder Companies Make-up Cluster. • Developed 3Y growth strategy for the business unit identifying opportunities to accelerate recruitment & market share.• Achieved NS increase of $3M NS to $31.4M surpassing MAC annual plan by +11.4% improving profitability by 2.8 ppt, reaching 21.5% NOP and $53.6M in retail sales. Too Faced NS $3M +103% vs LY, Bobbi Brown NS $1.6M, +8% vs LY.• Identified consumer insights to enhance brands’ desirability and engagement driving awareness and recruitment. Lead a +26% retail sales growth for MAC, securing its #1 position with a 27% market share +1.8ppt (source NPD). Too Faced (exclusive to Sephora) achieved a 76% retail sales growth and 3% market share +1 ppt, moving from third to second in Color rank at Sephora. Bobbi Brown (exclusive to Palacio de Hierro) gained 44% in retail sales, a 1% share.• Collaborated closely with Liverpool, Sephora, and Palacio de Hierro to boost sales for MAC, Too Faced, and Bobbi Brown in both stores and in retailer.com. Crafted retail strategy focusing on assortment, CRM, visual merchandising, pricing, artistry, and exceptional service to increase traffic and conversion. • Designed a 5Y joint growth plan for MAC in Sephora. Resulting in Y1 in a remarkable 123% sales growth focusing on optimizing training, presence, portfolio, and launching MAC service stations. Increased MAC sales in Sephora.com to account for 14% MOB, brand´s second largest e-commerce after brand.com.• Leverage Influencer marketing and TikTok to achieve rank 1 and 4 in Earned Media Value for MAC and Too Faced, respectively, among Prestige brands.• Lead a team of 8 Senior Managers including Sales, Finance, KAM, Artistry, Training, Product, and Consumer Engagement. -
Mexico Marketing DirectorBrown-Forman Oct 2019 - Apr 2021MexicoMexico Marketing lead ($180M sales, $14M A&P) for all brands; Jack Daniel’s, Herradura, el Jimador, New Mix RTD.• Key member of Mexico´s Leadership Team responsible for brands' P&L performance.• Led Mexico 2025 strategy and B-F Mexico Read-To-Drink strategy, including the size of prize and courses of action.• Developed first innovation pipeline for tequilas and Ready to drink encompassing concept, P&L analysis, liquid briefs and tests, market research, communication briefs, customer presentations, and launch plan. Successfully conceived and launched New Mix Cantarito, reaching 1.2 M cases in its first year. Collaborated with OXXO in developing el Jimador Seltzer, the first-ever seltzer for Brown-Forman. Devised a new Herradura super-premium line extension.• Defined strategy and brand business plans for Jack Daniel´s (250k cs), Herradura (200k cs), el Jimador (350k cs), Antiguo (100k cs), and New Mix (1M cs), including portfolio and pricing strategy, digital, e-commerce, campaigns, brand communication, and channel activation.• Created impactful campaigns, such as “Lo extraordinario toma tiempo” for the 150th anniversary of Tequila Herradura featuring storyteller Cecilia Suárez. Developed "El Mix de Sabor" for New Mix, and "Somos Buena Vibra" for Tequila Jimador. Implemented effective media plans gaining the best reach ever. • Crafted partnership with Coca-Cola Mexico for Jack & Coke strategically leveraging digital, Off, and On-premises.• Led digital transformation during the pandemic adapting communication and channels to at-home occasions. • Drove growth in Herradura Plata (+32%) and launched Jack Daniels Apple surpassing forecast to 25k cs in Y1.• Ensured optimal allocation and oversight of A&P budget achieving significant Share of Voice and Share of Market.• Spearheaded talent development, leading a team of 19 members: Brand, Digital, Insights, Shopper, and Innovation. -
Global Marketing Director, Cnd (Leading Professional Nail Care Brand)Revlon Inc. Apr 2018 - Oct 2019Miami/Fort Lauderdale AreaGlobal Marketing lead for CND ($120M sales, $5M Global A&P) driving the international business. • Responsible for strengthening the CND Brand in the international business, 45% of NS and 60% of profits of CND globally.• Led and ensured seamless campaign activation, education program, collections, and innovation in the international markets.• Negotiated an 18-month exclusive partnership with Swarovski crystals for co-branding of color collection, nail embellishment classes, 40th-anniversary campaign, and digital program.• Developed and launched CND's flagship partnership with Urban Retreat in London.• Led two Brand Managers and an International Education Manager. -
Global Marketing Director, American Crew (Leading Men'S Grooming Brand)Revlon Inc. Mar 2016 - Mar 2018Miami/Fort Lauderdale AreaGlobal Marketing lead for American Crew ($108M sales, $4M Global A&P) driving the strategy, innovation, and activation. • Crafted the strategic 5Y growth plan for American Crew and its global execution with a focus on digital transformation,barber’s advocacy, education, and inclusive communication.• Defined Innovation strategy, 3Y pipeline, and developed new prestige men’s grooming and skincare line: Acumen, for Bloomingdale's, Selfridges, Corte Ingles, Sephora, and e-commerce.• Responsible for Digital, Advertising, Merchandising, Promotion, and Education. • Negotiated Harley Davidson partnership. Developed Elvis Presley’s licensee on college campuses with the “Groom to Win” program and at music festivals to recruit younger users. Conceived program with Berklee School of Music.• Introduced American Crew in Global Travel Retail bringing an 8% increase in NS.• Led two Innovation Managers, an Activation Manager, and a Marketing Coordinator.
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Head Of Innovation Westlac - Spirits, Rtds, Beer, WineDiageo Jul 2013 - Mar 2015Miami/Fort Lauderdale AreaStrategy, implementation, and commercial delivery of Innovation (£47M NSV, £5M A&P, 14% of the region’s NSV and key growth driver) for WestLAC: Argentina, Chile, Ecuador, Peru, Central America, and the Caribbean, in Domestic, Travel Retail and Border/FTZ business, across all brands and categories in the Luxury, Premium Core and Emerging Middle-Class portfolios.• Crafted, gained market alignment, and delivered the Innovation strategy and FY15-18 pipeline per market/channel with a focus on the emerging middle class and ultra-premium line extensions, increasing gross margin per case of new SKUs.• Recommended, and delivered regional pipeline for global brands. Launched Smirnoff Ice extensions, Baileys Dulce de Leche, Old Parr Silver.• Orchestrated successful launch and activation plans by enrolling the market’s General Managers, Sales, Distributors, Marketing, Customer Marketing, and key local stakeholders across the region.• Identified growth areas in terms of portfolio opportunity, product development, occasions’ segmentation, and activation.• Accountable for Innovations’ performance in test and first-year deciding interventions when appropriate.• Led a team consisting of four Project Managers, four Commercialization Managers, a Consumer planner, and dotted management of Finance and Supply Innovation Managers. -
Americas Marketing Director, Local Markets & Travel RetailRémy Cointreau Apr 2011 - Jun 2013Miami/Fort Lauderdale AreaMarketing lead for Domestic Markets & Travel Retail in the Americas (€70M sales, 0.8M cases, €7M A&P) driving the strategy and activation for Rémy-Cointreau, Piper & Charles Heidsieck, Russian Standard, and The Edrington Group brands.• Defined annual brand plans and go-to-market activities with Rémy-Cointreau’s distributors in Canada, Mexico, the Caribbean, Central, and South America, in terms of consumer touchpoints, value creation, premium positioning, and profit contribution, ensuring seamless execution by mentoring local teams and growing share of mind. • Initiated regional innovation agenda and the identification of regional trends along with Global Brand Teams. • Facilitated training programs for distributors, customers, staff, sales, and bartenders.• Conceived and implemented Cointreau’s program “Cual es tu coctel?” in Dominican Republic, Ecuador, Mexico, Puerto Rico, and Venezuela, delivering a 14% sales increase; 4,200 participants registered in the contest; 50,000 Facebook fans in the first three months of activation.• Doubled Cointreau’s sales in Dufry Brazil thought efficient 360° activation synchronized with local investment.• Reinvigorated Ponche Kuba, a leading regional product, and improved its contribution by 8%.• Led two Trade Marketing Managers and directed local Brand managers at the Distributor's level. -
Senior International Brand Manager, Rémy Martin For The U.S. MarketRémy Cointreau 2008 - Sep 2011Paris Area, FranceBusiness development of Rémy Martin’s portfolio in the USA (VSOP biggest market, €100M, 500k cases, €14M A&P).• Participated in defining the global strategy and rejuvenation of leading product RM VSOP (80% of global brand sales).• Accelerated brand’s premiumization and rejuvenation strategy via portfolio management, pricing, PR, and training.• Tripled RM VSOP’s rate of innovations launches including best-selling Red Holidays Limited Edition, 100,000 units.• Conceived new advertising executions for core AA and the first-ever campaign for a new Hispanic target in the USA.• Defined global activation of T.I., brand’s celebrity endorser, including digital, PR, ATL/BTL, Limited Edition, events.• Led the concept, research, execution, and launch of breakthrough premium product for core target: REMY MARTIN V. Conducted 3-month test market in San Francisco/Oakland and Atlanta that led to national launch, 80,000 cases.
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Global Brand Manager, Roc InnovationJohnson & Johnson Jul 2003 - 2007Paris Area, FranceGlobal innovation strategy of RoC Body range (€ 48M), N°1 in Europe, sold in 34 countries.• Drove Retinol Anti-cellulite - RoC’s top product in volume - from 2nd to 1st ranking in sales in Europe in 2006. Significant increase of market share to 25%. Raised operational margin by 3 points. Opened 6 new markets: Russia, Thailand, Brazil, Morocco, Malaysia, Argentina. Obtained numerous recognitions: 60 million de consommateurs, Avantages, Femina.• Crafted a competitive product portfolio, developing 7 new products, including the new Stretch Marks line (€ 8M) which became N°2 in France in 2007.• Project leader for new products roll-out: project management, product development, forecasting, launch plan, sales and training material, communication plan (€3M), advertising campaign, pricing, and promotion. -
Garnier, Zone Amerique Latine InternL'Oréal Jan 2003 - Jun 2003Paris Area, FranceMBA internship.· Liaised between markets and Garnier’s brand owner for new product launches: artwork, promotion, and advertising.· Coordinated Colorama’s repositioning in Brazil: new brand equity, line extensions, communication. · Actively leveraged and shared best practices across countries.· Followed up on the category performance report for Argentina, Brazil, Chile, and Mexico.
Gabriela Mier Y Teran Education Details
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Negotiation Mba Class
Frequently Asked Questions about Gabriela Mier Y Teran
What company does Gabriela Mier Y Teran work for?
Gabriela Mier Y Teran works for Essence Corp
What is Gabriela Mier Y Teran's role at the current company?
Gabriela Mier Y Teran's current role is Business Director, Regional Director, VP, Board Member | Global, Regional, Local roles | Estee Lauder, Brown-Forman, Revlon, Diageo, Remy-Cointreau, Johnson&Johnson | Commercial, Marketing, Innovation, Travel Retail |.
What schools did Gabriela Mier Y Teran attend?
Gabriela Mier Y Teran attended Iesa, Babson F.w. Olin Graduate School Of Business.
Who are Gabriela Mier Y Teran's colleagues?
Gabriela Mier Y Teran's colleagues are Joan Rodriguez, Tania Santana, Sofia Virginia Olivares Liebster, Luis Enrique Zambrano, Denisse M. White, Adwaith Kp, Diane Manzano.
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Gabriela MIER Y TERAN
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