Gabriela Mier Y Teran Email & Phone Number

Miami-Fort Lauderdale Area

Responsible for the launch in the Caribbean of FENTY BEAUTY and FENTY SKIN.

Mexico City, Mexico

• Responsible for P&L, strategy, planning, and execution of the Estee Lauder Companies Make-up Cluster.
• Developed 3Y growth strategy for the business unit identifying opportunities to accelerate recruitment & market share.
• Achieved NS increase of $3M NS to $31.4M surpassing MAC annual plan by +11.4% improving profitability by 2.8 ppt, reaching 21.5% NOP and $53.6M in retail sales. Too Faced NS $3M +103% vs LY, Bobbi Brown NS $1.6M, +8%.
• Identified consumer insights to enhance brands’ desirability and engagement driving awareness and recruitment. Lead a +26% retail sales growth for MAC, securing its #1 position with a 27% market share +1.8ppt (source.
• Collaborated closely with Liverpool, Sephora, and Palacio de Hierro to boost sales for MAC, Too Faced, and Bobbi Brown in both stores and in retailer.com. Crafted retail strategy focusing on assortment, CRM, visual.
• Designed a 5Y joint growth plan for MAC in Sephora. Resulting in Y1 in a remarkable 123% sales growth focusing on optimizing training, presence, portfolio, and launching MAC service stations. Increased MAC sales in.

Mexico

• Mexico Marketing lead ($180M sales, $14M A&P) for all brands; Jack Daniel’s, Herradura, el Jimador, New Mix RTD.
• Key member of Mexico´s Leadership Team responsible for brands' P&L performance.
• Led Mexico 2025 strategy and B-F Mexico Read-To-Drink strategy, including the size of prize and courses of action.
• Developed first innovation pipeline for tequilas and Ready to drink encompassing concept, P&L analysis, liquid briefs and tests, market research, communication briefs, customer presentations, and launch plan..
• Defined strategy and brand business plans for Jack Daniel´s (250k cs), Herradura (200k cs), el Jimador (350k cs), Antiguo (100k cs), and New Mix (1M cs), including portfolio and pricing strategy, digital, e-commerce.
• Created impactful campaigns, such as “Lo extraordinario toma tiempo” for the 150th anniversary of Tequila Herradura featuring storyteller Cecilia Suárez. Developed "El Mix de Sabor" for New Mix, and "Somos Buena Vibra".

Miami/Fort Lauderdale Area

• Global Marketing lead for CND ($120M sales, $5M Global A&P) driving the international business.
• Responsible for strengthening the CND Brand in the international business, 45% of NS and 60% of profits of CND globally.
• Led and ensured seamless campaign activation, education program, collections, and innovation in the international markets.
• Negotiated an 18-month exclusive partnership with Swarovski crystals for co-branding of color collection, nail embellishment classes, 40th-anniversary campaign, and digital program.
• Developed and launched CND's flagship partnership with Urban Retreat in London.
• Led two Brand Managers and an International Education Manager.

Miami/Fort Lauderdale Area

• Global Marketing lead for American Crew ($108M sales, $4M Global A&P) driving the strategy, innovation, and activation.
• Crafted the strategic 5Y growth plan for American Crew and its global execution with a focus on digital transformation,barber’s advocacy, education, and inclusive communication.
• Defined Innovation strategy, 3Y pipeline, and developed new prestige men’s grooming and skincare line: Acumen, for Bloomingdale's, Selfridges, Corte Ingles, Sephora, and e-commerce.
• Responsible for Digital, Advertising, Merchandising, Promotion, and Education.
• Negotiated Harley Davidson partnership. Developed Elvis Presley’s licensee on college campuses with the “Groom to Win” program and at music festivals to recruit younger users. Conceived program with Berklee School of.
• Introduced American Crew in Global Travel Retail bringing an 8% increase in NS.

Miami/Fort Lauderdale Area

• Strategy, implementation, and commercial delivery of Innovation (£47M NSV, £5M A&P, 14% of the region’s NSV and key growth driver) for WestLAC: Argentina, Chile, Ecuador, Peru, Central America, and the Caribbean, in.
• Crafted, gained market alignment, and delivered the Innovation strategy and FY15-18 pipeline per market/channel with a focus on the emerging middle class and ultra-premium line extensions, increasing gross margin per.
• Recommended, and delivered regional pipeline for global brands. Launched Smirnoff Ice extensions, Baileys Dulce de Leche, Old Parr Silver.
• Orchestrated successful launch and activation plans by enrolling the market’s General Managers, Sales, Distributors, Marketing, Customer Marketing, and key local stakeholders across the region.
• Identified growth areas in terms of portfolio opportunity, product development, occasions’ segmentation, and activation.
• Accountable for Innovations’ performance in test and first-year deciding interventions when appropriate.

Miami/Fort Lauderdale Area

• Marketing lead for Domestic Markets & Travel Retail in the Americas (€70M sales, 0.8M cases, €7M A&P) driving the strategy and activation for Rémy-Cointreau, Piper & Charles Heidsieck, Russian Standard, and The.
• Defined annual brand plans and go-to-market activities with Rémy-Cointreau’s distributors in Canada, Mexico, the Caribbean, Central, and South America, in terms of consumer touchpoints, value creation, premium.
• Initiated regional innovation agenda and the identification of regional trends along with Global Brand Teams.
• Facilitated training programs for distributors, customers, staff, sales, and bartenders.
• Conceived and implemented Cointreau’s program “Cual es tu coctel?” in Dominican Republic, Ecuador, Mexico, Puerto Rico, and Venezuela, delivering a 14% sales increase; 4,200 participants registered in the contest.
• Doubled Cointreau’s sales in Dufry Brazil thought efficient 360° activation synchronized with local investment.

Paris Area, France

• Business development of Rémy Martin’s portfolio in the USA (VSOP biggest market, €100M, 500k cases, €14M A&P).
• Participated in defining the global strategy and rejuvenation of leading product RM VSOP (80% of global brand sales).
• Accelerated brand’s premiumization and rejuvenation strategy via portfolio management, pricing, PR, and training.
• Tripled RM VSOP’s rate of innovations launches including best-selling Red Holidays Limited Edition, 100,000 units.
• Conceived new advertising executions for core AA and the first-ever campaign for a new Hispanic target in the USA.
• Defined global activation of T.I., brand’s celebrity endorser, including digital, PR, ATL/BTL, Limited Edition, events.

Paris Area, France

• Global innovation strategy of RoC Body range (€ 48M), N°1 in Europe, sold in 34 countries.
• Drove Retinol Anti-cellulite - RoC’s top product in volume - from 2nd to 1st ranking in sales in Europe in 2006. Significant increase of market share to 25%. Raised operational margin by 3 points. Opened 6 new markets.
• Crafted a competitive product portfolio, developing 7 new products, including the new Stretch Marks line (€ 8M) which became N°2 in France in 2007.
• Project leader for new products roll-out: project management, product development, forecasting, launch plan, sales and training material, communication plan (€3M), advertising campaign, pricing, and promotion.

Paris Area, France

MBA internship.· Liaised between markets and Garnier’s brand owner for new product launches: artwork, promotion, and advertising.· Coordinated Colorama’s repositioning in Brazil: new brand equity, line extensions, communication. · Actively leveraged and shared best practices across countries.· Followed up on the category performance report for Argentina.

Mba, Business Administration

Negotiation Mba Class