Clients Gabe partnered with: Munchkin, Huffy Bikes, RTIC, GOTRAX, GCI, Gathr Outdoors, ThunderFit, Gore-Tex, Elixir Strings

Clients Gabe partnered with: JP Morgan Chase, Allstate, Liberty Mutual, FreeTaxUSA, Purdue Global, American Greetings, Cancer Treatment Centers of America

Clients Gabe partnered with: Lennar Homes, a Fortune 500 company and the second-largest home construction company in the United States based on the number of homes sold

Clients Gabe partnered with: Lennar Homes, a Fortune 500 company and the second-largest home construction company in the United States based on the number of homes sold

• Managed digital campaigns for 10+ clients across 3 verticals using Google Adwords and Analytics, Facebook, and Bing• Led and executed fully integrated, digital campaigns for clients using tailored SEM, SEO, and paid search strategies to maximize client ROI• Reported on web performance metrics and analyzed digital campaigns to deliver insight-driven recommendations• Worked seamlessly across a wide range of departments, including internal and external agency partners, third-party vendors, and corporate OEMs• Crossed and upsold digital solutions/products based on client needs

•Manage all finances and account for a $41,000+ organizational budget•Member of a senior leadership team overseeing all operational planning related to the 40-person executive board and 450+ member Illinois AAF student chapter•Oversee funding request forms, fundraising initiatives, and reimbursement requests

•Directed all financial operations and accounted for a $41,000+ organizational budget•Member of a 4-person senior leadership team that oversaw all strategic planning and activities related to the 31-person executive board and 400+ member Illinois AAF student chapter

• Oversaw AAF’s 40-person multicultural agency that produces free advertising for 10+ on-campus clients, such as local businesses and clubs• Developed creative request form, creative brief templates, resume workshops, and client invitations for agency members to use in client meetings• Educated first year students (or those new to advertising) on account management, branding, and differentiation strategy• Planned and implement long-term membership and agency goals to coordinate the creation of content for multicultural businesses and clubs

•Contacted 50+ potential clients and secured new business for an agency of 105 people•Worked with Executive Account Director to ensure all 10 account/creative teams had clients•Acted as the point of contact for account executives to contact to help develop new business •Updated and maintained the OTH potential and secured client lists •Managed client relationships with over 20 client while relaying client needs/expectations to creatives

•Worked in tandem with Starcom Mediavest Group to develop creative print rotation recommendations for dozens of client-approved publications based on demographic and psychographic data to better inform print publication placement and buying• Created multiple copydecks using gray box templates, in-situation comps, and creative assets to guide digital development team in updating content across several websites for multiple Altria brands• Collaborated with fellow interns to strategize and pitch two fully-integrated campaign ideas to a client and Leo Burnett’s global leadership team• Kept tabs on sister and competitive brands by updating competitive trackers and disseminating this information internally through weekly updates• Routed and shipped dozens of creative assets through legal, copy editing, studio, shipping, and image clearance• Prepared for client meetings by making reservations, compiling status documents, setting up conference rooms, and acquiring product samples

•Selected as one of the top 20 American Advertising Federation students in the United States and one of two of the most outstanding members of the University of Illinois student chapter of AAF

•Member of the President's Council of the Interfraternity Council•Acting liaison officer between the Chapter and the University administration, the Fraternity and alumni•Responsible for all actions of the local Chapter •Chairman of the Executive Committee of the Chapter•Preside at the meetings of the Chapter and the Executive Committee and perform such other duties as prescribed by the Chapter or its By-Laws•Preserve order at all times in the meetings and responsible for the observance of the Fraternity's purposes and ideals by the members •Acting Senior Delegate to the Convention•Member ex-officio of all committees of the Chapter

•Developed new print ad, in-stadium signs, point-of-sale cashier mats, live reads, and digital banners by working with Discover's internal creative agency, INCITE | Led to 70,000+ unique mobile impressions in 8 days and 12.7 MM estimated impressions throughout broadcast• Maintained weekly communications between Northwestern University Athletics, the National Hockey League, Six Flags, and Discover• Secured legal and business approvals on assets and wrote creative briefs to guide creative strategy on multimillion dollar sponsorships• Trafficked dozens of broadcast and digital assets to the Aegis advertising agency | Assets for clients include JD Power and NCAA football teams• Assisted with media planning and testing for Discover it Chrome for students | Media guarantees 20.8 MM impressions throughout flight• Led copy test with Consumer Insights regarding "Good Grades" messaging

•Developed monthly interactive and innovative programs for 1,300+ residents centered around social justice and diversity• Advocated for over 1,300+ students and staff in the residence halls and campus community•Collaborated with Resident Advisors, student organizations, and university departments on program initiatives around social justice and diversity