Senior Account Executive
Conexion Pr
Greater Los Angeles Area
- Led media relations strategies for a variety of clients including ESPN Deportes, Payless Shoes,RecycleBank, Los Angeles Latino International Film Festival (LALIFF) and Batanga.- Pitched and secured exceptional coverage in top media outlets such as Univision, Telemundo, People en Español, La Opinion, El Diario La Prensa, Associated Press, Los Angeles Times, Miami Herald, Daily News, Hispanic Market Weekly, MediaWeek, Adage, etc.- Established strong relationships with key national and regional U.S. Hispanic and general marketmedia outlets including sports, entertainment, media, business and trade press.- Planned, executed and supported special events including press conferences, media tours, redcarpets, screenings, etc.- Served as spokesperson in a variety of broadcast, print and online interviews for a number of clients.- Developed and distributed press materials including: press releases, media advisories, bios, factsheets and talking points in both English and Spanish.- Supported social media PR strategies for different accounts.- Responsible for account reconciliations and managing account budgets.- Collaborated on new business proposals and presentations.