- Clients include ESPN, Paramount, World Soccer Talk- Lead strategic communications counseling for brands with a focus on media, sports, lifestyle, and entertainment.- Develop, execute, and oversee communications efforts for clients including strategy, media relations, corporate communications, award submissions and speaking engagements.- Create press materials as needed including press releases, articles, pitches, bios, factsheets, social media content, media lists, etc.

- Led all of Telemundo’s sports communications efforts including strategy, publicity, media relations, corporate and crisis communications.- Successfully created and executed Telemundo’s 360-degree communications campaign for the 2018 FIFA World Cup Russia that helped position Telemundo Deportes as a leading, growing sports brand in Spanish-language media– securing over 200 positive media placements across U.S. - Managed and executed innovative publicity campaigns for Telemundo Deportes’ content that includes some of the biggest, global sporting events: FIFA World Cup, FIFA major tournaments, Olympic Games, Premier League, Super Bowl, and Copa America. - Developed strategic alliances and cross-functional efforts with marketing, production, programming, digital, social media, ad sales, community affairs and talent management to identify and maximize publicity opportunities that support the business strategy. - Proactively sought and secured opportunities to position the Telemundo Deportes executive leadership team as leaders in the space via impactful interviews and public speaking opportunities.

- Developed and executed communications strategies for ESPN Deportes and ESPN International business initiatives including: launch of new programming, products & platforms, global brand expansion, internal communications and social media efforts.- Pitched and secured strong coverage across U.S./International consumer press and key tradepublications.- Led and supported development and execution of events including press conferences, screening events, experiential initiatives and on-site productions.- Managed Upfront events from ideation to execution for ESPN Deportes in the U.S. and ESPN in Mexico.- Acted as spokesperson for product launch and ongoing media communications.- Managed ESPN’s executives and brand presence at prominent Hispanic events including the Hispanic & Multicultural TV Summit, AHAA, Latino Baseball Hall of Fame, Hispanic Federation, NAMIC, HISPA,among others.- Managed Public Relations agencies in the U.S., Mexico and Argentina.- Produced video, podcast and written content in English and Spanish for ESPN’s corporate blogESPNFrontRow.com.- Developed, cultivated, and managed ongoing relationships with writers and editors from major, relevantprint publications, websites, blogs and trade/industry press.- Responsible for management and allocation of budgets.- Provided assistance in the communications of company’s investor relations.

- Led media relations strategies for a variety of clients including ESPN Deportes, Payless Shoes,RecycleBank, Los Angeles Latino International Film Festival (LALIFF) and Batanga.- Pitched and secured exceptional coverage in top media outlets such as Univision, Telemundo, People en Español, La Opinion, El Diario La Prensa, Associated Press, Los Angeles Times, Miami Herald, Daily News, Hispanic Market Weekly, MediaWeek, Adage, etc.- Established strong relationships with key national and regional U.S. Hispanic and general marketmedia outlets including sports, entertainment, media, business and trade press.- Planned, executed and supported special events including press conferences, media tours, redcarpets, screenings, etc.- Served as spokesperson in a variety of broadcast, print and online interviews for a number of clients.- Developed and distributed press materials including: press releases, media advisories, bios, factsheets and talking points in both English and Spanish.- Supported social media PR strategies for different accounts.- Responsible for account reconciliations and managing account budgets.- Collaborated on new business proposals and presentations.

- Managed Hispanic media relations outreach for film press junkets and red carpet events.- Secured media placements for films in all major U.S. Hispanic national and regional media outlets.- Assisted in developing media and marketing strategies for film releases targeting the U.S. Hispanic market.

- Led Hispanic media strategies for all accounts including: The Palm Beach Int’l Film Festival, Israel Film Festival, McCormick & Schmick’s Seafood Restaurant, L.A. School of Gymnastics, among others.- Wrote and distributed press materials in both English and Spanish- Utilized strong media contacts with national and local television, newspapers and magazines to produce exceptional results for clients such as: El Sentinel South Florida, El Nuevo Herald Miami, Univision, Telemundo, El Diario/La Prensa NY, etc.