As a mentor in the media industry, I empower companies and businesses to create innovative platforms and projects that bring their digital products to life! I'm passionate about helping these organizations monetize their content with data-driven strategies and creative business models. Whether it's through building a solid reader revenue model or exploring new ways to engage their audience, I'm committed to driving success and growth in the ever-evolving digital media landscape. Let's work together to take your business to the next level!

As the coach of the Media Sustainability Laboratory, I'm all about empowering journalists to build sustainable, innovative business models! We use the Design Thinking methodology to create game-changing strategies that help media outlets thrive in today's ever-changing landscape. Whether experimenting with new revenue streams or finding unique ways to engage audiences, we're all about pushing the boundaries of what's possible in journalism.

As a member of the product team, I was responsible for developing our system registration and leading the launch of our new newsletter strategy. My expertise in product development and strategy helped drive the success of these initiatives.

Impulso Local supports local and hyperlocal Argentine media with funds and mentoring in the development of a short-term project. Promoted by Adepa, ICFJ, and Meta.

I´m in charge of two teams: Digital Business and Digital Product. . Digital Business: Strategy and execution of Paywall. . Digital Product: Managing newsroom projects and coordination between different areas.

Core team member responsible for providing strategy and execution of the digital Paywall project.In charge of brand communication on all platforms.

Digital strategy execution for growth and business transformation.Articulate potential content, marketing, commercial, and the "core" digital development.

Responsible for the team: Project Managers and Functional Analysts.Production management, development, and maintenance.Coordination of the System Business team.

Clarin.com Project Management.Foment collaboration between editorial, marketing, sales, and systems departments.Coordination within Systems squads. Accomplishments: 2 redesigns and the new main CMS implementation.

Subjects: “Professional Practice 1” y “Digital Journalism”. B.S. in Communication Sciences, Belgrano University.

Project Management between multidisciplinary teams.Production Coordination of FOX website for Latin America and Brazil.Definition of Social Media strategic plan. Development and optimization of digital marketing campaigns.Development, planning, and sales team training.

Sites: biensimple.com, bemsimples.com, and utilisima.comCoordination between FOX team and providers.Co-create AdSales initiatives to improve revenue.

Team coordination: editors, producers, designers, technology, and vendors.Definition and management of marketing campaigns budget, ON AIR, marketing and PR.

Planning and definition of all Fox Channel internet products for Latin America and Brazil.Implementation, coordination, and providers follow-up.Execution of marketing, advertising, and sales campaings.

ONLINE coordinator at EDITORIAL PERFIL (Partner) In charge of magazines´ websites contents (construction, development, and editing). Site representative among editorial managers.During my job, the following sites were launched: Caras, Hombre, Luz, and Fortuna, among others.Team tasks Coordinator: contents and design (UOL); IT and journalist (Editorial Perfil).Redesign sites architecture.Online Coordinator at America TV (Partner)In charge of channel’s microsites.Speaker among producers and the site. Development of interactivity actions.Team Tasks organization. Exclusive contents creation to provide interaction with the viewers. In charge of contents. Videochats implementation.

Design of integral communication and image strategies.Supervision of Pernod Ricard Group, the magazine of La Nación newspaper, Axe, Chupa Chups, Decidir.com, Dineronet.com, Casamientosonline, Magnet Comunicaciones, Del Campo Nazca S&S, Vega Olmos Ponce/APL y Metrovisión.Press material writing. Notes Management. Events and press conferences planning.

Permanent contact with communication media.Organization of notes and interviews. Press material writing. Events planning.House Organ and Newsletter production.