Leading Consumer Market Insights & Social Business Analytics for Latin America, my expertise pivots around unveiling consumer behaviors, market trends and business performance. With a marked proficiency in market research and social anaytics, acting as a strategic Business Partner, our team excels in drawing actionable insights, supporting business decisions for some of Home Care categories. Through a nuanced, but deeply understanding of diverse markets—including Brasil, Argentina, Chile, and Colombia—we catalyze insights to generate business impact, results contribution, always with a consumer-centric approach for Brasil, Argentina, Chile and Colômbia - in Home Care -Unilever Professionals, OMO lavanderias and others.

Leadership of 7 great collaborators, including MKT, Desenv Web, and retail.https://e-moving.com.br/Responsibilities: Branding, Positioning, MKT funnel, Campaigns for lead generation and acquisition of new clients, MKT Digital Social media / SEO / CPC, PR, Trade MKT, Partnerships, Influencers, management PR and Digital MKT agencies, Site/app development, market research/ consumer insights, brand and target persona, hacks/strategies to increase customer base and retention (CRM, relationship), budget control, management of OKRs and RD Station / Google Analytics tools.Deliveries: leading role in the development of data-driven and analytical mindset/culture within the company, leading role in the creation of the BI area, design and implementation of a new UX / UI site, preparation of PITCH for investors to attract via crowdfunding, series A. 10k Followers Insta (+ 3k new users/year), increased level of engagement in all social networks, implementation of SEO strategy, optimization of CTR and CPA, 6 campaigns for lead generation and customer acquisition.

GAB+ is a Market research bureau and MKT consultancy company focused on branding, positioning and consumer /customer insights..Together with partners companies such as Amèlie and mainly Coletivo Tsuru, has delivered over 30 projects for a diversity of businesses and brands: Grupo Campari (Aperol, Skyy, Sagatiba, Campari, Old Eight), Natura (Essential and Kayak), Globo, Hypera, Coca-Cola, JDE, Multilaser, Bain Company, Bom Pra Crédito, E-Moving, MatchBox, Mondelez, Devry Educação.Examples of projects developed and delivered,using adhocs consumer market research methodologies (qual and quantitative) as key tools and triggers:- diagnosis-repositioning and brand purpose,- innovation strategies and pipeline,- Mkt strategic planning,- pre-testing of campaigns and products,- target persona and consumer journey deep dive,- portfolio and brand architecture,- workshops

Leadership of 40 talented people, with 5 senior direct reports (Heads of CMI, Digital, Consumer MKT Activation, GTM, Portfolio Innovation and Trade MKT)Brazil: 5th largest market for Nokia in the world, revenue of R $ 2 billion.Reporting directly to the CEO in Brazil and "dotted" to the global CMO in China, having peers and partners that include the Directors of Finance, Logistics, Sales and Operations, as well as all CMOs of the main global markets (South America, Europe, China, India, and North America).- Responsible for all MKT areas: Branding, Promotion / Events/ Activation, Digital MKT, Offline, Trade Marketing, Products, and Services Development, Strategic Planning, Market Research / CMI, Portfolio, Go-To-Market, and Retention.- During her term, Nokia Brasil gained 2 global awards for best campaigns and launches (N8 and Retention Nokia & TIM), has its portfolio optimized reducing cannibalization and improving margin by 5pp, built a high-performance team - MKT Brazil team with the best overall score in Value Survey, fully integrated strategic planning, coop projects with Retail and Operations and a significant gain of value market share.

Leaded a team of 6 great peopleResponsible for MKT Strategic Planning for Brazil, leading and challenging local multifunctional teams (Off-Line, Digital, Retail, RCM, Services, Sales, F&C, communication agencies) about goals/targets/strategies and budget, promoting local and global alignment. Acted to ensure that this process could become a business management tool, to be used as a relevant input for other areas. With F&C and Retail Customer MKT teams, established the current proposal to use Sales budget to maximize MKT cooperated investments, between Nokia and customers (Operators, Retail).Innovated bringing vendors/partners focused on the development of an internal consumer insights/ consumer-centric culture, with the Portfolio/MKT areas to better support activation campaign feedbacks, agencies briefings.Redesigned local portfolio process definition, ensuring that Brazil was one of the first countries to plan the portfolio using Solution approach vs. only Devices mindset, considering cross–area integration (Sales, OPMs, F&C, Manaus factory, Operator channels, Local Top Management, Global Teams). Additionally, to incorporating market inputs, consumer insights and profitability, collaborating to reduce the portfolio by 40% and improving the mix, resulting in gains on profitability, vol., and mainly value market share for the Nokia brand.Responsible for structuring the methodology for the 1st local Portfolio quantitative survey (Devices+Services) in Latam.Established a new mindset making sure consumer knowledge and market surveys - ad-hoc and continuous researches – would have immediate application for the business, generating insights and significant implications for strategic decision making.Designed and deployed the 1st Tracking / pre-post test to measure efficiency and return on investments of key activities in Customer Retention, Planned and deployed the 1st cooperate survey/ research with an operator in Brazil – Telefônica Vivo & Nokia)

Nescafé is the Largest worldwide brand at Nestlé. In Brasil, a brand of R$ 250 Mi revenue.360° relaunch and repositioning of Nescafé and doubled the brand penetration in Brazil.

> Category Manager (RTD – Ready to Drink), a team size of 2 collaboratorsDoubled Smirnoff Ice's revenue in Brazil, placing the country in 4th in the world, after 3 years of negative results, Creation of the brand's annual marketing plans (Game Plan) and 5 years (Strat Plan); Responsible for repositioning the brand- communication, and price; Leadership in a project to reevaluate the Value chain for the brand to improve profitability SM Ice Black launch and broad portfolio - which allowed growth through strategy in events; Definition and review of the commercial policy by area and channel.

> Innovation Manager for Smirnoff MegabrandActed as a protagonist to bring to life the strategy of "transforming Smirnoff into a Megabrand",Responsible for the definition and development of the innovation pipeline, brand architecture and role of each variant of the portfolio; Developed positioning and launch strategies, short and long-term plans for the innovations.Responsible for the 360 Launch of Smirnoff Twist and Caipiroska vodka (from consumer insights identification --> product development --> positioning and campaigns creation --> POS presence and execution).> Brand Manager for Scotch portfolio & Baileys Brand performance management - White Horse, J&B, Black & White, Baileys.Definition and deployment of a price positioning strategy for Scotch.Leadership in a strategic initiative to reposition Scotch category with international consulting Mc Kinsey.

Responsible for Kisses brand and Easter category.

Lacta Brands: tablets (Laka, Diamante Negro, Lacta, Milka and Toblerone) and candy bars (Lancy)