Gabriela Preciado Email & Phone Number

Región Metropolitana De Santiago, Chile

⇒ Reporting to the President of the South American region and member of the Staff Meeting (Brazil, Mexico, Peru, and Chile), responsible for the operations in Chile, in charge of maintaining the relevance of the market by improving penetration levels in all segments. ⇒ With 3 Managements in charge and a total team of 24 people.» In alignment with the Transformation Agenda, financing the first electric units and introducing the "Equipment as a Service" program for improved insurance coverage. » New products: market feasibility study for the introduction of rental company and a wholesale offer. » Customer focus: implementation of a new web portal with payment solution, digital signatures, and online quotation tools. » Sustainable profitability: discipline in price management, agility in the collection process, and implementation of the syndication program. » Personnel management: investment in employee development, working on Pulse results, and application for Great Place to Work certification.

Santiago Chile

⇒ Definition and execution of the Commercial Strategy (Volvo Trucks, Buses, Mack, Renault, and Volvo Construction Equipment), as well as the administration of Insurance, to achieve sales objectives of national financial products and services. ⇒ Management of a portfolio of 800 clients and direct supervision of 7 commercial executives. Growth and incorporation of Key Accounts.» Collaborative relationship with Manufacturers, Insurance Brokers, and Dealers / Dealerships, segmenting the sales team according to sales level. Creation of campaigns and commercial incentives and training. » Total involvement in the sales cycle, participating in multidisciplinary teams for the delivery of integral offer to the end customer (B2B).» Implementation of the Commercial Effectiveness model, achieving the sales team objectives. Clustering of clients, defining commercial strategies according to each segment.✓ Implementation of online quotation system for sellers.✓ Record in number of new clients in 2022, in addition to a record in total portfolio volume. ✓ Increased brand presence in different parts of the country.

Santiago, Región Metropolitana De Santiago, Chile

» Development of commercial strategies and short- and long-term sales targets, in collaboration with distributors and brands.» Sales team leadership: Hiring, training, and supervising the performance of the sales team, providing feedback, and motivating its members to achieve their sales objectives.» Coordination of lead generation activities: in collaboration with the marketing team, ensuring that lead generation strategies are aligned with sales targets.» Credit evaluation and financing approval: reviewing credit applications and making approval decisions, with emphasis on special approvals or discussion of conditions.» Negotiation and sales closing: Support in complex negotiations or exceptional decision making.✓ Increase in growth in terms of financing placement. ✓ Establishment of new alliances, positioning the company as the first option in financing through bids.

Santiago, Chile

» Alignment and mobilization of the Retail Banking commercial team (individuals and SMBs) formed by executives and sellers, and office managers at a national level, with the goal of fulfilling the bank’s commercial budgets, as well as designing and implementing a Business Management Model based on habits, CRM campaign management, metrics, and follow-ups.» Management of Commercial Mobilization Plan: monitoring and communication to provide focus and foster the establishment of the commercial line for Digital Transformation and the Bank’s BAU, increasing productivity and decreasing dispersion in results between executives and branches. 170% adoption rate of new practices achieved. » Systematic achievement of monthly goals, complying with the retail banking budgets.

Santiago De Chile

BANCO DE CREDITO E INVERSIONES, BCI | Manager of Automotive Division | September 2010 - December 2016 | Santiago, Chile» Creation of a division specialized in the automotive industry, with cross-bank impact using different sales channels: auto suppliers, bank branches, on-line financing, telemarketing.» Increase in annual sales in 3 years and in total of cars financed. Automotive Portfolio Stock increased, a positive financial result by achieving a higher profit than at the end of 2013.» Increase in market participation in three years.» Creation of an alliance with BMW Germany to be the exclusive financial services representative in Chile. » Development of highly specialized financing product for supplier inventory, known as the “floorplan” or “wholesale plan”.» Recognized as an agile entity within a structured bank, with a team in charge and being responsible of the Commercial and Operations department, as well as Risk and Collections within a matrix management structure.

Mexico City Area, Mexico

BANQUE PSA FINANCE | Commercial Director - Peugeot Finance | January 2009 - August 2010 | Mexico City» Incremento de la venta de servicios adicionales mediante la venta de financiamientos con un seguro de vida.» Implementación de Programa de Lealtad (CRM).» Establecimiento de relaciones con principales proveedores críticos, asegurando que se ofrezcan productos y servicios de calidad.» Making Peugeot Finance the number one finance company with the greatest penetration in the Mexican automotive industry during 2009, achieving sales increasement through Peugeot Finance. » Increase in the sale of additional services by the sale of financing with life insurance.» Implementation of a Loyalty Program (CRM).» Establishing relationships with the main critical suppliers, guaranteeing that they offer quality products and services.

Mexico City Area, Mexico

Responsible for Loan Origination and Granting Team (Retail Risk); performing credit analysis and studies to grant retail financing

Mexico City Area, Mexico

BANQUE PSA FINANCE | Regional Commercial Manager | November 2004 - May 2007 | Mexico CityVital participation in the creation of Peugeot Finance in Mexico, opening the market and achieving its consolidation in the south of the country.

Ciudad De México, México

BMW FINANCIAL SERVICES DE MEXICO | Financial Services Promotion Manager | 2002 - 2004 | Mexico CityNewly opened finance company with the objective of consolidating the distributors BMW and Mini, achieving commercial goals in both dealership networks.

Ciudad De México, México

FORD CREDIT DE MEXICO | Mexico City.; 1997 - 2001Positions reached: Senior Account Executive. Páragon / Reengineering Program. (Ford Motor Company & Andersen Consulting Group) / Account Executive. Primus / Risk-Credit Analyst.

Education record

Marketing Digital: Redes Sociales, Lealtad Cliente, Planeación Y Analítica

Diplomado En Innovación Y Emprendimiento Uc

1. Certified Program In Sales And Marketing. 2. Program In Internet Market

Bachelor Of Business Administration (Bba)