Gabriela Rank Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

• Collaborated with Project Managers, Art Directors and Developers to create consumer facing and HCP digital applications and websites focused on engaging user experience
• Oversaw internal and external implementation of multiple digital tactics to ensure brand consistency and seamless executions
• Participated in project kick offs to ensure meeting client expectations and project goals
• Interpreted design feedback to create highly effective and adaptive designs

Toronto, Canada Area

• Actively participated in the creative process to increase productivity and minimize revisions and potential project delays
• Created and adapted consistent brand deliverables to be used within a variety of channels such as print, social, online banners, and other digital presence
• Self-managed workflow to prioritize project request

• Collit Creative is a small Design and Marketing company that's armed with talented professionals that have a deep understanding of the new business dynamics and how your company has to be positioned in it in order to.
• Performed market analysis to assess market needs and potential product pricing.
• Established brand identity by focusing on company values and target customers.
• Reviewed and revised all designed material to fit client's needs.
• Created preliminary wireframes to modernize preexisting websites.
• Developed marketing plans to promote company’s strength within the start-ups and small businesses.

• Performed User Testing on Application and improved UI based on results.
• Mounted Social Media campaigns leveraging SEO, Facebook Ads and Google Analytics. Increased brand awareness yielding three times the number of initial users.
• Generated and monitored digital campaigns optimizing a dynamic budget based on click-through-rates.
• Ran focus groups to gather insights used to improve product and plan future marketing campaigns.
• Developed branding guidelines and oversaw implementation across multiple digital channels.

El Salvador

• Successfully designed campaign material for major customers utilizing the Ogilvy methodology.
• Converted client’s marketing goals into measurable results through the elaboration of multiple newspaper inserts, B2C promotional, HTML banners, internal marketing and communication documents, prototypes, tent cards.
• Participated in campaign development for a financial institution to reintroduce SMB brand to market; Aided in the pre- and post-production of indoor and outdoor material.
• Expanded design criteria to better utilize typography, colors, images and layouts, based upon product placement.

El Salvador

Toronto, Canada Area

• Defined key brand values and applied them consistently on all marketing material.
• Designed and executed graphical aspects of exhibition material and an online marketing campaign, yielding increased customer awareness and a fresh, modern look and feel.

El Salvador

• Acted as main point of contact for clients; met quality standards through the development of detailed creative briefs.
• Actively participated in the creative process to minimize revisions, maximize productivity and assure positive client relationships.
• Proposed and generated new designs for customers seeking to improve upon submitted material.

Honors, Bachelor Of Arts, Vcc (Visual Culture And Communication) Specialist

Digital Communication Certificate, Design And Visual Communications, General