Gabriela Rodríguez Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

• Responsibilities:
• Develop Marketing Strategies to promote the company's products or services.
• Identify target markets, conducting market research, and analyzing consumer behavior to develop effective marketing campaigns.
• Set sales targets and goals based on market trends, company objectives.
• Lead sales and marketing teams providing guidance, training, and support. (Overseeing 20 people)
• Collaborate with internal areas such as finance, production, Media relations, PR.

Vancouver, British Columbia, Canada

• Set and achieved +100% of monthly international team’s sales goal, selling company’s services.
• Increasing Latin America’s Fashion Designers participation from 4% to 20% in Europe, Vancouver & USA shows
• Implement marketing and advertising strategies collaborating with graphic design, social media, and sales team.
• Researching, analyzing, and driving company’s growth thru fashion trends and fashion designers around the globe
• Develop and implement strategic plans for business growth, as the sales tracking system under the technique of facts, problems, solutions and created QR Link registration system for international model auditions.

British Columbia, Canada

• A Vancouver Fashion Week sister company:
• Coordinate International, Media, Models, Staff, Guestlist, handling designer’s queries and troubleshooting on the day of the event to ensure that everything runs smoothly at all Fashion Week events (NYC, London, Milan.
• Developing intra-office communication protocols, streamlining administrative procedures, inventory control, office staff supervision, and task delegation.
• Ensure top performance of office staff by providing them adequate coaching and guidance.

Ciudad De México

• Contributed to the overall Eye-Makeup products strategy (record in market share Bambi mascara)
• Established merchandising design principles and standards to ensure the best-in-class
• Led talent to scale in company
• Partner with research and analytics teams to discover unmet needs
• Digital strategy,media planning, PR events & influencers execution, web site developed

Ciudad De México Y Alrededores, México

• Develop and execution AOP
• Creation and implementation of promotional actions and value campaigns (packs, promos, e-commerce, music festivals)
• Digital strategy and media planning execution
• Reporting accountabilities: volume, market share, distribution, prices, and propose business opportunities
• Budget management
• Innovation launch 360 plan

Monterrey Y Alrededores, México

• Conduct business reviews with key decision makers
• Impact by achieving sales targets, market share, product distribution, and customer service targets
• Interact with different departments within national Staff
• Tracking and lead merchandising our brands and creating exciting displays to grow sales
• Foster and build relationships with key customers to help them grow our brands
• Trade Marketing

Monterrey Y Alrededores, México

• Lead the commercial management model aligned with business transformation and national commercial strategies
• Follow up on Key KPIS
• Promote and celebrate sales force success
• Coach and empower team with the aim of being self-directed

Monterrey Y Alrededores, México

• Understood and processed into the overall goals of the sales area for Savory and Biscits sales force
• Identifies opportunities to elevate business by relevant use of market share.
• Responsible for promotional forecast accuracy and planning

Monterrey Y Alrededores, México

• Meet and exceed sales objectives
• Lead people by supporting their ability to work effectively together with tools they need to succeed.
• Coach, train and motivate a team to improve selling and personal objetives through trust, respect, diversity and inclusion
• Grow the business by expanding distribution in top and innovation products
• Implement sales, marketing and merchandising plans through effective communication to sales force
• Maintain business control requirements by reporting accuraccy

Monterrey, Nuevo León, México

• Support areas with a multidisciplinary approach and global vision based on accelerated growth and critical experiences

Monterrey, Nuevo León, México

Dirección General De Relaciones Internacionales

Certificate, Fashion Business Essentials

Bachelor'S Degree Major, International Business/Trade/Commerce

Activities and Societies: Professional dancer in the representative team "Tigres”

Master Of Business Administration - Mba, Marketing

Diploma Of Education, Business, Management, Marketing, And Related Support Services