Gabriela Rolim Email & Phone Number

Barcelona, Ct, Es

Edinburgh, Scotland, United Kingdom

Paid Social Strategy Lead- Set objectives and goals for paid social campaigns on Meta, Pinterest, TikTok, and other platforms, resulting in an important increase in campaign performance metrics.- Established a streamlined process for creative ad asset requests, reducing production lead times.- Successfully optimized account structure with the latest best practices.- Optimising budgets and target audiences.- Implemented A/B testing and experimentation strategies, resulting in a significant increase in ad engagement and conversion rates.Ad Visuals Lead- Lead the creation of ad assets, promoting quick delivery of new ad creatives, and meeting campaign deadlines consistently.- Developed campaign mood boards that improved creative alignment and led to a better understanding of the concept of the ad assets from the production team.- Hosted weekly content team meetings that improved communication and ad assets quality.- Introduced innovative ad formats and references, leading to an increase in click-through and conversion rates on Meta, Pinterest, and YouTube ads.Paid Media Strategist- Developed and executed paid media strategies to achieve overall marketing and individual campaign objectives.- Created strategy documents that outline the approach to each paid media platform, its role in the marketing mix, and how to grow it.- Managed monthly budgets and ROAS targets for overall and platform-specific objectives.- Conducted competitor research across all paid media platforms.- Generated regular reports and data discussions to inform ongoing strategy and future activity.

Edinburgh, United Kingdom

- Increased revenue 71% from Google Ads (Search, Smart, Shopping and Display) in 2021 compared YoY- Increased revenue 88% from Social Ads compared YoY- Developed all paid media strategy, planning and execution- Managed, budgeted and implemented ads localisation to 3 new different regional websites (North America, EU and Australia) as part of 2021 global strategy- Created reports to track performance across all platforms, providing analysis around ROAS, campaign performance and website traffic to improve campaigns- Interpreted reports and overall data and trends to make data-driven recommendations for continuous improvements- Worked closely with other departments to achieve ad copy, graphics and imagery that is consistent, effective and brings the best results- Analysed competitors to understand the market and make informed decisions for our Paid Marketing strategy.-Communicated with Google, Facebook, Pinterest and other platforms to ensure the ads strategy and execution were in line with the latest best practises.

Edinburgh, United Kingdom

- Worked with e-commerces on their paid marketing plan, strategy, execution and reporting- Managed and improved traffic to the website across multiple platforms such as Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, Amazon Ads, Pinterest Ads and LinkedIn Ads- Recommended data-driven suggestions to improve conversions

São Paulo, Brazil

- Developed, implemented and managed the overall digital marketing plan and strategy, creating innovative marketing strategies to retain existing customers and acquire new customers.- Managed and improved traffic to the website across multiple platforms such as Google Ads, Facebook, blogs- Developed and implemented personalised social media campaigns to generate new leads- Managed digital marketing budgets- Created reports and used data to make strategic improvements- Worked close to other departments, informing and getting valuable information to consistently improve results- Trained interns to become junior team members

Indaiatuba, São Paulo, Brazil

During my experience in this company, my key responsibilities were: - Lead the development and delivery of highly effective marketing strategy and plans for online exam preparation products.- Develop of marketing strategy and plans across acquisition and retention of students/leads, to achieve commercial objectives.- Work with data analysis and numbers to influence, measure and continually optimise through insight, the product and market propositions in line with the marketing strategy.- Create and deliver integrated and optimised marketing channel plans to achieve commercial objectives.- Work with the sales teams to deliver exclusive campaign plans.- Deliver, measure and report marketing media plans against annual trade objectives.- Ensure all promotional materials deliver performance objectives.- Create new products.- ROI analysis.The company sells online exams preparation courses.Website: http://www.r2cursos.com.br/

Rio De Janeiro

Internship at one of the biggest travel agencies in Brazil, focused on young adults. - Assisted the travel agents with all sorts of administrative processes to make sure the customers were helped the best way possible- Answered and advised customers with travel, insurance and destination inquires- Learned new skills such as admin organisation, systems, communication with customers, working in a team

Rio De Janeiro Area, Brazil

- Assisted tourists from all over the world to get to know Rio and general enquiries about the city and Brazil- Managed booking accommodation for tourists over the phone and online- Advised tourists with activities and must do attractions in Rio de Janeiro

Bachelor’S Degree, Tourism Development

Activities and Societies: Academic Centre member.I have developed an understanding of the complex connections between tourism, society.

General English

Interchange programe to learn English and British culture - Scotland - UK