Gabriela Sáenz Alanís Email and Phone Number

• Develop overall brand marketing & communication strategies for all brands (Lacoste, Tommy Hilfiger, Calvin Klein, Hugo, Boss,Coach, MVMT, Olivia Burton and Movado) for Watches & Jewelry Category.• Develop, concept, and execute always on and seasonal campaigns with at omni-channel consistent.• Manage and lead team to deliver brand centric strategies and excecution.• Budget control• Identify and execute global Brand ambassador partnerships.• Direct relationship with global teams.• Cultivate and manage creative Brand media buying solutions• Control and follow-up for projects and brand campaigns.

Create marketing strategies for the Cosmetics department. Brand and institutional campaigns.

Brand Manager for Liverpool exclusive brands Aerpostale and PS from Aeropostale. Responsable for developing brand strategies.

Develop display in-store campaigns. Give support to our brands to achieve objectives. Develop visual Merchandising strategies with marketing team. Define display strategy, plan and execution. Develop new communication strategies.• Led to a 20% growth investment at in-store display campaigns.• 161% growth in display investment by brands for the women department.

Define brand strategy, marketing plan, and execution. Media planning (BTL and ATL). Budget control. Promotion implementation. Sales force training (Wholesale and Retail). Develop display for boutiques and department stores. Event coordination. Work with external agencies to develop advertising campaigns.

Media planningImplement and monitor campaignsAssistance to clients

POP Development and implementationMarketing strategy