Branding, PR and Business Development Strategy Agency

Lead the execution of business plans and providing new business strategies pursuing business opportunities with strategic targets and cultivating relationships with existing clients. Work closely with the senior management team to ensure all sales propositions are operationally, commercially and economically viable.Development of strategic partnerships and business alliances to increment revenue.Responsibility for overall marketing results of a company.Oversee marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.

Develop all sales channels (Agency/Corporate and Leisure) for the Schedule services, including the private jet charter opportunity. Create marketing campaigns to position the brand in the marketplace including new destinations.

In charge of sales strategies and marketing initiatives for Virgin Atlantic's East Region - Commercial Team based in Boston. Generate new opportunities for the BOS/LHT routes focusing on BOS market trends and travel industry statistics.

Provide all levels of Learn to Skate and advanced Figure Skating lessons. 1o1 and group coaching for beginners, amateur & profesional skaters. Private and semi-private training.

Responsible for achieving revenue, profitability and productivity goals of assigned portfolio consisting of Global, Regional and local CORPORATE accounts as well as travel agencies. Prepare annual strategic plan for market development using available marketing and sales data to analyze assigned territory. Through ongoing monitoring and use of NCR to evaluate current accounts, develop recommendations for rapid reaction to changes in the market's economy and trends.· Analyze potential of identified revenue sources using data sources including PRISM, PAXIS, and TRAVELPORT. Develop incentive plans for prospective accounts. Negotiate and close contracts and incentive agreements with prospective accounts.· Accountable for opening new accounts, bringing additional revenue through prospection and analysis. Active participation in RFP (Request for Proposals). Successfully implementing Corporate Travel program in a timely fashion maintaining in-depth understanding of client’s needs.· Develop market share, revenue goals and flown revenue for AGENCIES & CORPORATATIONS by point of sale, point of Origen and O&D’s. Establish goal agreement with Regional Sales Director NE for revenue achievement and productivity goals.· Monitor schedule and product competitiveness. Initiate request for schedule and pricing changes in coordination with Regional Director.· Analyze market potential for new routes. Initiate request for implementation of new routes and schedules in coordination with Regional Director.· Represent company in relevant organizations and institutions, as well as trade shows and other events.· Develop marketing plan; implement plan in coordination with Regional Director and Marketing Department.· Event coordination to promote Aeroméxico brand and routes based on market needs with the approval of the Marketing Department and Regional Director.

Over 18 years of Figure Skating competitive skills as well as coaching/training techniques. Managing and directing the Jim Roche's Learn to Skate Program - ISI lessons as well as the Figure Skating school.Enrolling, scheduling, hiring, staffing, accounting, payroll and providing great customer service are some of the priorities of this roll. Handling all liability policies as well as making sure that our company's compliances and regulations are met by our skaters and staff. Ensuring our instructors are teaching the best skating skills and are provided with great coaching techniques is my goal. As the Program Director I also teach all ISI skating levels through the learn to skate program and coach 1o1 private lessons for recreational and competitive skaters.

Leaders in Promotions, LLC (L.I.Ps) is the leader in Multicultural promotions and branding in the NE Region. We have become the link between Corporate America and New England's urban consumers by educating consumers in their own language.

In charge of marketing strategies and advertisment for the Indirect Segment (Dealers & Retailers). Oversee Multi-cultural Marketing strategy and initiatives while developing and implementing targeted programs. Lliaison for multi-cultural community focused PR campaignsMedia buyer (Neilson tools) to effectively target MIGsOversee billboard, transit and bus shelter placement and creative. Ensure relevant messaging copy for each areaStreet Team Market Manager and Vendor contract budgeting hours, apparel, reporting, meetings, training and reliability with account management team creating and generating door swings transformed to sales.

Developed the multicultural business in the state of Massachusetts for portfolios such as Diageo & MHUSA. Johnnie Walker, Hennessy, Ciroc, Crown Royal, Smirnoff, Belvedere, Ciroc, Captain Morgan, amongst others.One of the largest projects I managed was the introduction of NUVO to the market place. From sponsorships to brand awareness, samplings to sales and distribution.