Gabriela Salinas Email & Phone Number

Madrid, Es

Madrid

My mission consists in developing the vision, strategy and new business for the Brand Finance Institute, the education and training division of Brand Finance, the world´s leading independent brand valuation and strategy consultancy.

Associate Professor of Strategic Brand Management at the Executive Master in Media Management and the Executive Master in Corporate Reputation.

Associate Professor of Strategic Brand Management at several Executive Education Programs and the International MBA.

Madrid

Responsible for Brand Evaluation & Insights worldwide. The overall objective of the function is to improve brand related decision making across the network by providing more, better and faster information on competitive moves and market perception. During my 12 year tenure at Deloitte, I built a function that did not exist at the time I joined, and fostered a data-driven culture for our own Brand Strategy and Platforms team, as well as for our member firms, who became eager to learn how brand performance impacted business results. Being able to prove this link, elevated the brand management function from purely tactical to strategic. By the time I left, my function, converted in a Center of Excellence, served 15 internal clients (member firms) providing them with research, insights, tracking, best practice sharing, training, competitive landscape monitoring and data analytics services.Additionally, I leveraged my research skills and knowledge of industry and market trends, by playing a key role in devising and delivering on the Global Eminence Strategy. In particular, played a leading role in the design, analysis, narrative and promotion of three main pieces of thought leadership: The Millennial Survey, The Readiness Report and The Impact Project. I started to conduct the Millennial Survey in 2011 as an internal survey, and by 2019 it had grown to be one of our biggest pieces of thought leadership, encompassing more than 30 countries and 10,000 respondents. The rigor behind the methodology as well as the different perspectives embedded in the report made this survey a signature piece at Deloitte.

Madrid

As part of the Global Brand Team, I played a key role in the articulation, implementation and communication of the new brand strategy and positioning for Deloitte, advising top executives at global, functional and member firm level, on a diverse arrange of strategic and implementation issues, from narrative and internal engagement to the design of signature brand experiences, brand induction and training programs, external activation platforms and brand tracking. Played a key role in the creation and implementation of the first-ever global advertising campaign for Deloitte, providing strategic input and research insights that informed the campaign creativity. Spearheaded the effort to design and implement a tracking system that could monitor the effectiveness of different advertising and communication messages, channels and levels of investment in more than 50 countries. Acted as an internal consulting unit, directly advising top Deloitte executives at the global and member firm level on issues related to change management, brand positioning and narrative, brand architecture and brand investment.All these efforts were instrumental in attaining for Deloitte the recognition it deserved. Today, Deloitte not only is the number one professional services firm in the world, but also the most valuable commercial brand according to Brand Finance.

London, United Kingdom

Responsible for new business development as well as brand strategy and valuation projects. Clients included: Telefónica, Great Eastern Life, Sol Meliá Hotels, British Gas, Repsol, Roca, and other national and international blue-chip clients. At the end of my tenure in Brand Finance, the business in Spain grew from virtually zero to a significant operation, not only from a revenue point of view, but also in terms of reputation and awareness.

New York, United States

Lead consultant in various brand valuation and brand positioning projects. I worked for clients such as Telefónica, Johnson & Johnson (bariatric surgery), Bausch & Lomb, General Motors, and other blue-chip brands on projects that required a broad range of strategic solutions including brand positioning, brand engagement, brand architecture, analytics and measurement.

Buenos Aires, Argentina

Buenos Aires, Argentina

Master In Corporate Finance, Valuation Of Financial Assets

Distinguished with Best GPA award (9.20 out of 10)

Bachelor Of Business Administration (B.B.A.), Corporate Finance

GPA: 9.40 out of 10