Gabriela Bianchi Email & Phone Number

State Of Minas Gerais, Brazil

Gerenciamento de projetos digitais, abrangendo todas as fases desde o planejamento até a execução, controle e encerramento, com foco em construir parcerias colaborativas com stakeholders e equipes internacionais. • Liderança e motivação das equipes, fornecendo feedback contínuo e realizando avaliações de desempenho.• Implementação de projetos estratégicos, monitorando e comunicando o progresso para as partes envolvidas.• Supervisão para que os projetos sejam executados conforme o escopo planejado, assegurando qualidade, eficiência no uso dos recursos e manutenção das margens por meio de revisões regulares.

Atuação na equipe de DDM responsável pelas ações de CRM da Unilever Latam. Além da interface direta com o cliente, atuo no desenvolvimento de estratégias de marketing para otimizar o envolvimento e a satisfação do cliente na região. Ainda, no desenvolvimento de relatórios, análise de dados e insights. Ferramentas - Litmus, Adobe Campaign Standard.

São Paulo Area, Brazil

Institutional and internal communication and production of congresses (annually, in different Latam countries). Actuation 360 focused on the relationship with member companies, promotion of networking for the Latin American steel chain, and strengthening of the institution as a spokesperson for the interests of the industry in the region.

Sao Paulo, Brazil

Coordinator of the digital area with over 25 clients in the financial sector, such as assets, fintechs and some investment platforms. I´ve structured and led a social media team with professionals in customer service, content, design and paid media. Responsible for coordinating the clients' digital strategies beyond social media. The challenge was to introduce this niche to the digital world to reposition themselves with a B2C dialogue.Clients: ARX Investimentos, Asa Investments, ACE Capital, Mauá Capital, Ibiuna Investimentos, RBR Asset Management, Kairós Capital, Legacy Capital, Armor Capital, Garde, Hedge Investiments, among others.

São Paulo, Brasil

São Paulo Area, Brazil

Monitor user behavior and online interactions to identify trends and uncover insights that help drive subscriber growth and shape marketing strategy. Qualitative analysis of fundamental data driven by social analytics tools to generate insights into customers' digital planning and maturation. Brands: Fiat, Chrysler, Jeep, Embraer

Belo Horizonte E Região, Brasil

Digital strategic planning and management of social media. Responsible for examining and monitoring the buzz to generate insights and content - managing possible crisis - in work based on analytics tools and researches on consumer behavior.

Belo Horizonte E Região, Brasil

Analysis and monitoring of UniBH University's digital advertising campaign and social media for 2015 entrance exams. Responsible for understanding the users and anticipate crises through Online Cliente Service management and development of conversion based on their engagement.

Belo Horizonte E Região, Brasil

Analysis and social media monitoring targeting the perception of brands at the digital environment. Thus generating an understanding of the market scenario and anticipation of possible crises through the use of design thinking to solve problems.Qualitative analysis of the data generated by social analytics tools to generate insights for evaluating the behavior and development of brands such as Magazine Luiza and FIAT.

Belo Horizonte E Região, Brasil

Advice on digital marketing actions and activities in social media at Seculus da Amazônia. Support for the communication between agencies and company, working in development briefing and planning online campaigns. Monitoring and approval of the production process by the agency and their respective publication and/or distribution. Responsible for price control burning in e-commerce, monitoring the activities of competitors and brand image maintenance in the digital environment. Support also the offline communication staff on seasonal campaigns, as well as the trade marketing team.

Master Of Business Administration - Mba, Digital Data Marketing

Activities and Societies: Firminas startup. An HR Tech with Applicant Tracking System that connects companies, educational institutions.

Communications Sociales

Bruxelas, Bélgica

Public Relations, Advertising, And Applied Communication

Activities and Societies: Grupo de Pesquisa Opinião Pública, Comportamento Eleitoral e Marketing Político

Digital Marketing Nanodegree