Gabriela Gherman Email & Phone Number

Romania

Bucharest, Romania

• Work with studio management and stakeholders to define and maintain our long-term product strategy and objectives.• Part of the game development teams, in different phases of the lifecycle, to define the monetization strategy and features.• Collaborate with production and design to evaluate current retention strategies and propose new ways to optimize/maximize game engagement and monetization, along with defining success KPI targets as LTV, ROAS, ROI and others.• Work on titles such as My Talking Hank (Outfit 7), City Mania and Gods of Rome (Gameloft), along with various titles developed in collaboration with NC Soft, Big Fish or Rovio.• Growing and managing a team of product managers, data analysts and market research specialists.

Bucharest, Romania

• Focused on a role which involves the oversight of multiple business functions: integrate the various segments of company's business into a strategically focused whole while maximizing the value of the casual gaming' products.• Worked on mobile and web titles such as Bubble Witch Saga, Candy Crush Saga, Pet Rescue Saga, within the Product Management team. • Along with managing a team of Data Analysts, I worked within an Experimental Studio @ King where future big hit titles/features were born and polished to their finest.

Bucharest, Romania

Defining the monetization strategy of freemium and paymium games in order to maximize the revenues through all distributions channels, at a worldwide level.• Studied the competition and analysed game KPIs to optimize revenues, retention and engagement• Offered creative solutions on various projects, managed teams and content implementation by working with the producers, designers and marketing people• Managed 3‐5 games simultaneously, including Asphalt8, NOVA3, The Dark Knight Rises, Brothers in Arms2, Men in Black3, Total Conquest

Online Manager OMV Romania, OMV Bulgaria, OMV SerbiaOnline Manager PETROM Refining & Marketing