Gabi Terra Email & Phone Number

São Paulo Area, Brazil

I manage a small consulting firm, spearheading projects that drove an annual revenue of R$1.2 million in both 2021 and 2022.Magenta is a brand strategy, Insights & Content shop that aims to highlight what maters.What I do:. Brand positioning: helping brands find their place in the world.. Brand expression: visual and verbal identity.. Branded content: we believe brands are publishers.. Communication plans: transforming strategy into timings, places and touchpoints.. Research: explore the mind of your customers.. Trend Reports: forget the "future of"s, we give you the push you need to really understand Zeitgeist.. Curation: the abundance of references is very natural for zeitgeist researchers, so we have no problem curating people and subjects for those who are a little bit far from that.Some of the clients we've colored: Discovery Networks, O Boticario, Volvo, Braskem e Batavo.

São Paulo

Responsible for setting up the strategy for the performance business unit of bank Itaú at DM9DDBStrategy Director of Itaú business unit, managing a team of 25 people.

São Paulo Area, Brazil

Head of planning department, responsible for the communication strategy of agency clients.Clients I've worked with:Banco do Brasil, TIGI's, Bed Head, Lipton, Rexona.

As a project leader of the strategy team I have the opportunity to dive into challenges of different clients, from every category, that needs brand consultancy.Either when helping to bring a new-to-the-world brand and/or product to the market, repositioning one that's been already solid or developing the brand architecture of a company, working on the strategy team of a branding agency taught me how to build strong and tangible plans that wins a share on customers hearts.Main clients: Oi and Bradesco.

São Paulo Area, Brazil

In charge of the Social Media Department, content strategy for all the clients in the agency.Directly managing a team of 12 people (and leading projects with the creative team), I was responsible for developing content projects and strategies (from scratch), putting together processes and content flows, setting up community management guidelines, brand monitoring, and last, but definitely not least, the ongoing content (creative and curated) for all the brands we handle in Sao Paulo´s unit of SapientNitro.ClientsVivo, Google, Sony Mobile, Johnson's Baby, Philadelphia, Clight, Nutella and Buscopan.

Sao Paulo

Planner for social media and customer relationship strategies. Supervising content creation and community managers. Elaboration of online consumer research & research planning, insights, editorial lines, social media stunts, Social CRM projects, trendwatching methodologies, crisis management and performance reports.Clients: Volkswagen Brazil, Gafisa, Devassa, O Boticário, Grupo Dass (Fila & Tryon) and Kraft Foods / Mondelez chocolates (Lacta, Sonho de Valsa, Toblerone and Bis).

São Paulo

After an year setting up the accounts and channels, I was promoted to manager, responsible for a team of content producers, metrics, S-CRM.Responsible for all the social media accounts of the company, content supervising, social media sales (e-commerce), networking, digital PR, partnerships and reports.

São Paulo

Position taken through Fluor Rich Media agency.Setting up all the social media presence for all the company power brands: Formule1 (now ibis Budget), ibis, Novotel, Mercure, Sofitel, and Accorhotels.com.In charge of the planning, content, editorial lines (social voice/presence), reports, e-commerce performance (ROI), social media stunts, digital PR and for all the brands.Responsible for the relationship between the agency Fluor Rich Media and the company. Regular interface with international headquarters (France) to assure strategy alignment.

São Paulo

Responsible for the social media strategies, social media hubs networking, digital PR and online event coverage for Ultra Music Festival Brazil 2010.Content writing and producing. Daily interface with international headquarters and artists (and its managers).

São Paulo / Curitiba

In charge of and online presence, performance and content creation. Specialist on on/off campaign convergence, digital PR and building digital and social media plans.

Bachelor In Advertising & Marketing

Semiotics Specialist

Education record

Bachelor'S Degree