With over 20 years of experience in Branding, Advertising, Insights, and Innovation, I am a constant follower of the spirit of our times. Throughout my career, I have led strategy and research teams on both the client and agency/consultancy sides, working predominantly with multinational and Fortune 500 brands such as Volkswagen, Accorhotels, Oreo, Itaú, Braskem, Johnson&Johnson, Volvo, Discovery Networks, Oi, O Boticário, and Vivo.Currently, as the founder and leader of Go Magenta, I oversee a consultancy that deeply integrates insights and strategy. At Go Magenta, we avoid labels and predefined roles, focusing instead on diagnosis, critical thinking, scenario planning, and problem-solving. Our goal is to transform observations of emerging behaviors into actionable and impactful strategies for our clients.Over the years, this approach has allowed me to diversify my expertise across various projects. My specialties include:. Qualitative and Quantitative Research. Trend Reports. Brand Positioning & Communication Strategy. Communication Sprints. Branded ContentI don't fancy myself being just a strategist; I am a cultural researcher eager to help brands create strategies based on true insights.
-
FounderGo Magenta Jan 2018 - PresentSão Paulo Area, BrazilI manage a small consulting firm, spearheading projects that drove an annual revenue of R$1.2 million in both 2021 and 2022.Magenta is a brand strategy, Insights & Content shop that aims to highlight what maters.What I do:. Brand positioning: helping brands find their place in the world.. Brand expression: visual and verbal identity.. Branded content: we believe brands are publishers.. Communication plans: transforming strategy into timings, places and touchpoints.. Research: explore the mind of your customers.. Trend Reports: forget the "future of"s, we give you the push you need to really understand Zeitgeist.. Curation: the abundance of references is very natural for zeitgeist researchers, so we have no problem curating people and subjects for those who are a little bit far from that.Some of the clients we've colored: Discovery Networks, O Boticario, Volvo, Braskem e Batavo. -
Strategy DirectorDm9 Dec 2016 - Nov 2017São PauloResponsible for setting up the strategy for the performance business unit of bank Itaú at DM9DDBStrategy Director of Itaú business unit, managing a team of 25 people. -
Strategy DirectorGarage Interactive Marketing Jan 2016 - Dec 2016São Paulo Area, BrazilHead of planning department, responsible for the communication strategy of agency clients.Clients I've worked with:Banco do Brasil, TIGI's, Bed Head, Lipton, Rexona. -
Senior Strategy ConsultantFuturebrandsp Jul 2014 - Jan 2016As a project leader of the strategy team I have the opportunity to dive into challenges of different clients, from every category, that needs brand consultancy.Either when helping to bring a new-to-the-world brand and/or product to the market, repositioning one that's been already solid or developing the brand architecture of a company, working on the strategy team of a branding agency taught me how to build strong and tangible plans that wins a share on customers hearts.Main clients: Oi and Bradesco. -
Head Of ContentSapientnitro Jan 2014 - Jun 2014São Paulo Area, BrazilIn charge of the Social Media Department, content strategy for all the clients in the agency.Directly managing a team of 12 people (and leading projects with the creative team), I was responsible for developing content projects and strategies (from scratch), putting together processes and content flows, setting up community management guidelines, brand monitoring, and last, but definitely not least, the ongoing content (creative and curated) for all the brands we handle in Sao Paulo´s unit of SapientNitro.ClientsVivo, Google, Sony Mobile, Johnson's Baby, Philadelphia, Clight, Nutella and Buscopan. -
Digital Strategist / Social PlannerW3Haus Mar 2012 - Dec 2013Sao PauloPlanner for social media and customer relationship strategies. Supervising content creation and community managers. Elaboration of online consumer research & research planning, insights, editorial lines, social media stunts, Social CRM projects, trendwatching methodologies, crisis management and performance reports.Clients: Volkswagen Brazil, Gafisa, Devassa, O Boticário, Grupo Dass (Fila & Tryon) and Kraft Foods / Mondelez chocolates (Lacta, Sonho de Valsa, Toblerone and Bis). -
Social Media ManagerAccor Jun 2011 - Mar 2012São PauloAfter an year setting up the accounts and channels, I was promoted to manager, responsible for a team of content producers, metrics, S-CRM.Responsible for all the social media accounts of the company, content supervising, social media sales (e-commerce), networking, digital PR, partnerships and reports. -
Social Media AnalystAccor Jun 2010 - Jun 2011São PauloPosition taken through Fluor Rich Media agency.Setting up all the social media presence for all the company power brands: Formule1 (now ibis Budget), ibis, Novotel, Mercure, Sofitel, and Accorhotels.com.In charge of the planning, content, editorial lines (social voice/presence), reports, e-commerce performance (ROI), social media stunts, digital PR and for all the brands.Responsible for the relationship between the agency Fluor Rich Media and the company. Regular interface with international headquarters (France) to assure strategy alignment.
-
Community ManagerHypnotiq Jan 2009 - May 2010São PauloResponsible for the social media strategies, social media hubs networking, digital PR and online event coverage for Ultra Music Festival Brazil 2010.Content writing and producing. Daily interface with international headquarters and artists (and its managers).
-
Online Marketing SpecialistBubble Assessoria Criativa Dec 2006 - Jun 2008São Paulo / CuritibaIn charge of and online presence, performance and content creation. Specialist on on/off campaign convergence, digital PR and building digital and social media plans.
Gabi Terra Skills
Gabi Terra Education Details
-
Bachelor In Advertising & Marketing -
Semiotics Specialist -
Disney University -
Escola Superior De Artes Celia HelenaBachelor'S Degree
Frequently Asked Questions about Gabi Terra
What company does Gabi Terra work for?
Gabi Terra works for Go Magenta
What is Gabi Terra's role at the current company?
Gabi Terra's current role is Founder at Go Magenta | Insights | Strategy.
What schools did Gabi Terra attend?
Gabi Terra attended Escola Superior De Propaganda E Marketing, Pontifícia Universidade Católica De São Paulo, Disney University, Escola Superior De Artes Celia Helena.
What skills is Gabi Terra known for?
Gabi Terra has skills like Digital Marketing, Social Media, Content Strategy, Social Media Strategist, Social Media Measurement, Strategic Planning, Digital Strategy, Social Media Marketing, Web Content Management, Social Media Advertising, Content Writing, Social Media Integration.
Not the Gabi Terra you were looking for?
-
Gabi Terra
Lages, Sc -
-
Gabi Terra
Alfenas, Mg -
Gabi Terra
Supply Chain | Supplier Relationship Management | Procurement | S&Op | Apics | Logistics | Industrial Stocks | DioCuritiba, Pr
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial