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Gabi Terra is listed as Founder at Go Magenta | Insights | Strategy at Go Magenta, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Gabi Terra.
Gabi Terra previously worked as Founder at Go Magenta and Strategy Director at Dm9. Gabi Terra holds Bachelor In Advertising & Marketing from Escola Superior De Propaganda E Marketing.
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With over 20 years of experience in Branding, Advertising, Insights, and Innovation, I am a constant follower of the spirit of our times. Throughout my career, I have led strategy and research teams on both the client and agency/consultancy sides, working predominantly with multinational and Fortune 500 brands such as Volkswagen, Accorhotels, Oreo, Itaú, Braskem, Johnson&Johnson, Volvo, Discovery Networks, Oi, O Boticário, and Vivo.Currently, as the founder and leader of Go Magenta, I oversee a consultancy that deeply integrates insights and strategy. At Go Magenta, we avoid labels and predefined roles, focusing instead on diagnosis, critical thinking, scenario planning, and problem-solving. Our goal is to transform observations of emerging behaviors into actionable and impactful strategies for our clients.Over the years, this approach has allowed me to diversify my expertise across various projects. My specialties include:. Qualitative and Quantitative Research. Trend Reports. Brand Positioning & Communication Strategy. Communication Sprints. Branded ContentI don't fancy myself being just a strategist; I am a cultural researcher eager to help brands create strategies based on true insights.
Listed skills include Digital Marketing, Social Media, Content Strategy, Social Media Strategist, and 28 others.
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A career timeline built from the work history available for this profile.
São Paulo Area, Brazil
I manage a small consulting firm, spearheading projects that drove an annual revenue of R$1.2 million in both 2021 and 2022.Magenta is a brand strategy, Insights & Content shop that aims to highlight what maters.What I do:. Brand positioning: helping brands find their place in the world.. Brand expression: visual and verbal identity.. Branded content: we.
São Paulo
Responsible for setting up the strategy for the performance business unit of bank Itaú at DM9DDBStrategy Director of Itaú business unit, managing a team of 25 people.
São Paulo Area, Brazil
Head of planning department, responsible for the communication strategy of agency clients.Clients I've worked with:Banco do Brasil, TIGI's, Bed Head, Lipton, Rexona.
As a project leader of the strategy team I have the opportunity to dive into challenges of different clients, from every category, that needs brand consultancy.Either when helping to bring a new-to-the-world brand and/or product to the market, repositioning one that's been already solid or developing the brand architecture of a company, working on the.
São Paulo Area, Brazil
In charge of the Social Media Department, content strategy for all the clients in the agency.Directly managing a team of 12 people (and leading projects with the creative team), I was responsible for developing content projects and strategies (from scratch), putting together processes and content flows, setting up community management guidelines, brand.
Sao Paulo
Planner for social media and customer relationship strategies. Supervising content creation and community managers. Elaboration of online consumer research & research planning, insights, editorial lines, social media stunts, Social CRM projects, trendwatching methodologies, crisis management and performance reports.Clients: Volkswagen Brazil, Gafisa.
São Paulo
After an year setting up the accounts and channels, I was promoted to manager, responsible for a team of content producers, metrics, S-CRM.Responsible for all the social media accounts of the company, content supervising, social media sales (e-commerce), networking, digital PR, partnerships and reports.
São Paulo
Position taken through Fluor Rich Media agency.Setting up all the social media presence for all the company power brands: Formule1 (now ibis Budget), ibis, Novotel, Mercure, Sofitel, and Accorhotels.com.In charge of the planning, content, editorial lines (social voice/presence), reports, e-commerce performance (ROI), social media stunts, digital PR and for.
São Paulo
Responsible for the social media strategies, social media hubs networking, digital PR and online event coverage for Ultra Music Festival Brazil 2010.Content writing and producing. Daily interface with international headquarters and artists (and its managers).
São Paulo / Curitiba
In charge of and online presence, performance and content creation. Specialist on on/off campaign convergence, digital PR and building digital and social media plans.
Quick answers generated from the profile data available on this page.
Gabi Terra works for Go Magenta.
Gabi Terra is listed as Founder at Go Magenta | Insights | Strategy at Go Magenta.
Gabi Terra is based in São Paulo, São Paulo, Brazil while working with Go Magenta.
Gabi Terra has worked for Go Magenta, Dm9, Garage Interactive Marketing, Futurebrandsp, and Sapientnitro.
You can use AeroLeads to view verified contact signals for Gabi Terra at Go Magenta, including work email, phone, and LinkedIn data when available.
Gabi Terra holds Bachelor In Advertising & Marketing from Escola Superior De Propaganda E Marketing.
Gabi Terra is listed with skills including Digital Marketing, Social Media, Content Strategy, Social Media Strategist, Social Media Measurement, Strategic Planning, Digital Strategy, and Social Media Marketing.
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