Gabriela Zaldumbide Email & Phone Number

United States

• Managed $310.5K in ARR, identifying customer needs and converting them into creative solutions.
• Led 20+ concurring ongoing high-paced projects—from strategy to concept to production—for international brands such as Meta, Facebook, Patagonia, and Amazon.
• Guided client partnerships, communicating ideas and consolidating feedback from various stakeholders.
• Scoped, budgeted, planned, coordinated, and executed creative projects, leveraging our team’s capabilities to achieve our customer’s business objectives.
• Supervised account strategy, identifying potential upgrade and expansion opportunities or churn risk, to ensure retention, while partnering with the CSM team to maximize usage.
• Motivated our creative team to deliver the highest quality possible, filtering our talent to fit each creative request with excellence.

United States

• Selected into the LSA program (3% acceptance rate) for career acceleration toward senior leadership as a recognition of my early leadership skills and constant high performance.
• Attended weekly mentoring sessions with our Project Management Director, focusing on leadership and team management.
• Prepared and guided training sessions for the PM Team Leaders, providing tools for creative renovation and career enhancement.

United States

Quito, Pichincha, Ecuador

• Planned and developed the brand identity, customizing assets across all platforms.
• Conceptualized and executed seasonal campaigns to increase sales, leading to over $95.000 in revenue.
• Built and hosted marketing strategies that led to a 143% increase in followers.
• Managed logistics between clients, staff, and providers.
• Developed visuals and copywriting strategies every week.
• Supervised client relationships to ensure satisfaction.

Quito, Pichincha, Ecuador

• Developed the concept, brand, and visual storytelling for the project.
• Designed and executed the creation of a website, a blog, and social media channels.
• Led the copywriting and visual storytelling of the brand.
• Organized an interdisciplinary team of university professors and students exploring rug designs.
• Managed partnerships to solidify the e-commerce conversion of an Ecuadorian artisanal community, while gaining exposure.
• Conceptualized and curated the creation of the first rug collection ever developed, inspired by the abstraction of Ecuadorian animals in danger of extinction.

Quito, Pichincha, Ecuador

• Wrote case studies to support positioning craftmanship in Latin America as luxury goods, instead of low-quality souvenirs and the importance of preventing the extinction of the knotted-rug.
• Published two academic papers showcasing the past, present, and future of the knotted rug and the threats that globalization is posing on craftsmanship in Latin America.
• Spoke at various national and regional conferences, showcasing the importance of the knotted rug and its impact on Ecuadorian heritage.
• Researched the origins, processes, and potential paths of the knotted rug as a business, and the potential revival that we could bring to the Guano community.

Quito, Pichincha, Ecuador

• Taught interns the process from concept development to execution, through a three-month long process of creative exploration on weekly calls.
• Motivated collaborative work, uniting more than 15 students to work together under a single vision.
• Showcased the importance of uniting the creative aspects of design with the business vision and implementation.
• Led the creation of the first flagship collection done entirely by architecture and design students.
• Managed weekly check-ins to align work to the university’s requirements.

Sicily, Italy

• Conceptualized and developed the brand identity for a luxury hospitality start-up brand.
• Curated the color selection to align with the true Sicilian culture and its stories.
• Translated business needs and product branched into commercial visuals.
• Re-hired for the conceptualization and brand identity of a luxury artisanal chocolate brand.

Quito, Pichincha, Ecuador

• Coordinated administrative and creative tasks with clients and providers.
• Supported design, content creation, and copywriting for email marketing campaigns through Mailchimp.
• Communicated logistics and planning with collaborators, for the development of online summits such as 'The Secret Fashion Movement' and 'High-Profit Hustle'.
• Developed the storytelling and visuals for social media campaigns that would bring industry experts closer to start-up students and entrepreneurs.

Writing Center USFQ

• Strengthened student's writing capacities in both English and Spanish, by pioneering inside the first Writing Center tutoring program in both our university and our country.
• Delivered individual and group tutoring sessions for over 500 students.
• Generated a healthy environment for all types of students to seek guidance on skills such as grammar, syntax, and composition of written tasks.

Learning Center Cumbayá

• Selected as a tutor for my outstanding academic performances in subjects of Creative Direction, Branding, Economics, Business, Mathematics, Composition, and Design Software (such as AutoCAD, Sketchup, Lumion, and Adobe.
• Built a healthy learning environment for students with pedagogical barriers to fill any gaps left from regular classes and perform academically.
• Simplified complex subjects into a communication style that facilitated learning.

Cumbayá, Ecuador

• Graded papers, projects, and exams in subjects related to Economics, Philosophy, and Tourism for over 2500 students.
• Led as a substitute professor for various events and specific classes.
• Collaborated as a communication link between the professor and students to enhance the learning experience.
• Connected students to tools that improved their academic performances and overall education experience.
• Connected students to tools that helped them improve their academic performances.

Quito, Pichincha, Ecuador

• Visited the community of Guano to document their reality and their existing problems.
• Created social media channels for the project to come out to the world.
• Researched the materials and processes involved in the creation of the knotted rug.

Cumbayá, Quito

• Built the plans, material selection, and rendering visualization for two completed restaurants.
• Modeled the 3D visualization for USFQ’s SIME clinic renovation proposal.
• Converted abstract ideas and concepts into a commercial proposal for a scholar client. The proposal was converted into a full renovation project completed in 2018.
• Developed models and technical drawings using AutoCAD + SketchUp and postproduction with Illustrator and Photoshop.

Interior Design, Architecture And Interior Design, Summa Cum Laude

Activities and Societies: • “Alfombras de Guano: El Proyecto” - Volunteer (2017-2020) • Writing Center USFQ - Tutor (2018 - 2019) •.

Bachelor'S Degree, Interior Design

Activities and Societies: • World Press Photo - Event Collaborator • National Erasmus Volleyball TeamErasmus semester, participating in.

International Baccaulaureate Diploma, Magna Cum Laude

Activities and Societies: • National Honor Society (NHS) - President of the Chapter (2014-2015) • School's Flag Allegiance Honorary.