Gabriel Scherer
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Gabriel Scherer Email & Phone Number

Senior Wayfinding Designer at Wasserman Live
Location: São Paulo, São Paulo, Brazil 14 work roles 2 schools
1 work email found @icon-world.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Senior Wayfinding Designer
Location
São Paulo, São Paulo, Brazil
Company size

Who is Gabriel Scherer? Overview

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Quick answer

Gabriel Scherer is listed as Senior Wayfinding Designer at Wasserman Live, a company with 3563 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a work email signal at icon-world.com and a matched LinkedIn profile for Gabriel Scherer.

Gabriel Scherer previously worked as Design Lead Signage at Doublet Csm Live and Wayfinding and Signage Lead - Birmingham 2022 Commonwealth Games at Csm Live. Gabriel Scherer holds Visual Design from Federal University Of Rio Grande Do Sul.

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Email format at Wasserman Live

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{first}.{last}@icon-world.com
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Profile bio

About Gabriel Scherer

Hey!I am Gabriel, a designer from Brazil (Porto Alegre, RS) who loves to collaborate and to seek simple solutions for complex tasks. My speciality is wayfinding and environmental graphic design, a passion I discovered in college and which has given me consistent and meaningful experiences since then.In 2010, I started working with wayfinding for a wide variety of venues like corporate/residential buildings, hospitals, university campus, theatres, offices and shopping malls, among others. Since 2015 I transitioned to multi-sports events and have had the opportunity to work as Wayfinding Manager in amazing projects (and places) like the “Rio 2016 Olympic and Paralympic Games” (Rio de Janeiro, Brazil), the “Lima 2019 Pan and Parapan American Games” (Peru), the “Arab Gulf Cup 2019” and the “FIFA Club World Cup 2019” (both in Doha, Qatar). Recently I took the Wayfinding Lead position for the Birmingham 2022 Commonwealth Games (UK).In between all of this, from 2020 to 2021, I have also ventured into projects involving service design and innovation, a refreshing experience that taught me a lot in those heavy pandemic years.Behance profile: https://www.behance.net/gabrielbsd5301

Listed skills include Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Corel Draw, and 2 others.

Current workplace

Gabriel Scherer's current company

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Wasserman Live
Wasserman Live
Senior Wayfinding Designer
State of São Paulo, Brazil
Website
Employees
3563
AeroLeads page
14 roles

Gabriel Scherer work experience

A career timeline built from the work history available for this profile.

Senior Wayfinding Designer

State Of São Paulo, Brazil

Design Lead Signage

Paris

Leader of the design team responsible for implementing the wayfinding system for a Major Sport Event in Paris.

Apr 2023 - Oct 2024

Wayfinding And Signage Lead - Birmingham 2022 Commonwealth Games

Birmingham, Inglaterra, Reino Unido

Acted as team leader on the planning and implementing of wayfinding for different client groups (spectators, media, athletes, technical officials and workforce) in over 40 venues for sport competition, training, accommodation and other operations.Activities:- Definition of the wayfinding strategy and content, which involved the constant exchange (in.

Jul 2021 - Sep 2022

Innovation Consultant

São Paulo, Brasil

Contributed to the innovation teams in a variety of projects with focus in design thinking and others approaches/methodologies.Activities:- Organising/conducting face-to-face and remote interviews with different users to raise their perceptions and needs.- Analysis, prioritisation and categorisation of large amounts of findings into insights in order to.

Mar 2020 - Jun 2021

Wayfinding Manager - Arab Gulf Cup 2019 And Fifa Club World Cup 2019

Doha, Qatar

Worked along the team leader on the planning and implementing of wayfinding for the last mile operation (guiding spectators, media and workforce from transport hubs and other drop off points to their respectives accesses) for the three stadiums of the competitions. Activities:- Defining the content and location of all signs supporting clients on the last.

Nov 2019 - Dec 2019

Wayfinding Manager - Panamerican And Parapanamerican Games Lima 2019

Lima Province, Peru

Worked along the team lead on the planning and implementing of wayfinding for different client groups (spectators, media, athletes, technical officials and workforce) in over 40 venues for sport competition, training, accommodation and other operations. Activities:- Use of the SignAgent platform to manage, scope and generate artworks for all the produced.

Jan 2019 - Sep 2019

Wayfinding Designer

São Paulo Area, Brazil

Activities:- Study of environments and people flows.- Contribution in the concept, creation, development and detailing of wayfinding projects.- Daily contact with clients regarding project activities.- Contact with suppliers regarding budgets and design production.- Installation oversight of wayfinding and environmental graphic elements.

Jul 2018 - Dec 2018

Wayfinding Designer (Freelancer)

São Paulo Area, Brazil

Activities:- Study of environments and people flows.- Contribution in the concept, creation, development and detailing of wayfinding projects.- Daily contact with clients regarding project activities.- Conducting project meetings.

Jan 2018 - Jun 2018

Wayfinding Designer

Rio De Janeiro, RJ - Brasil

Activities:- Contribution in large-scale projects, such as the “Walk Rio” (city-wide wayfinding system for pedestrians in Rio) and the wayfinding consultancy for "Rio 2016 Olympic and Paralympic Games".- Study of environments and people flows.- Concept, creation, development and detailing of wayfinding projects.- Conducting project meetings in English.

May 2015 - Oct 2017

Project Coordinator

Porto Alegre, RS - Brasil

Activities:- Study of environments and people flows;- Concept, creation, development and detailing of wayfinding projects;- Assistance in organizing teams and schedules;- Creation of content and presentation material for lectures;- Participation as a speaker in design events.

Aug 2012 - Feb 2015

Intern Designer

Porto Alegre, RS - Brasil

Activities:- Study of environments and people flows;- Concept, creation, development and detailing of wayfinding projects;

Oct 2010 - Aug 2012

Scholarship Student At The Core Of Digital Technology Center Applied To Education (Nuted)

Porto Alegre, RS - Brasil

Activities:- Creation of learning objects for distance education;- User interface and experience;

Oct 2009 - Oct 2010

Teacher'S Assistant For The Computer Graphics Discipline For The Design Course

Porto Alegre, RS - Brasil

Activities:- Assistance in the teaching of AutoCad and Rhinoceros software during classes;- Atendimento individual aos alunos em horários extra-classe.

Mar 2009 - Sep 2009

Prepress Young Learner

Metrópole Graphic Industry

Porto Alegre, RS - Brasil

Activities:- Preparation of offset printing plates

Apr 2005 - Dec 2006
Team & coworkers

Colleagues at Wasserman Live

Other employees you can reach at teamwass.com. View company contacts for 3563 employees →

2 education records

Gabriel Scherer education

Prepress Professionalizing Course

Senai Henrique D'Ávila Bertaso
FAQ

Frequently asked questions about Gabriel Scherer

Quick answers generated from the profile data available on this page.

What company does Gabriel Scherer work for?

Gabriel Scherer works for Wasserman Live.

What is Gabriel Scherer's role at Wasserman Live?

Gabriel Scherer is listed as Senior Wayfinding Designer at Wasserman Live.

What is Gabriel Scherer's email address?

AeroLeads has found 1 work email signal at @icon-world.com for Gabriel Scherer at Wasserman Live.

Where is Gabriel Scherer based?

Gabriel Scherer is based in São Paulo, São Paulo, Brazil while working with Wasserman Live.

What companies has Gabriel Scherer worked for?

Gabriel Scherer has worked for Wasserman Live, Doublet Csm Live, Csm Live, Mjv Technology & Innovation, and Dea! Design E Arquitetura.

Who are Gabriel Scherer's colleagues at Wasserman Live?

Gabriel Scherer's colleagues at Wasserman Live include Zach Berkowitz, Oliver Hicks, Kara Klein, Kendra Book Wright, and Delaney Mcnulty.

How can I contact Gabriel Scherer?

You can use AeroLeads to view verified contact signals for Gabriel Scherer at Wasserman Live, including work email, phone, and LinkedIn data when available.

What schools did Gabriel Scherer attend?

Gabriel Scherer holds Visual Design from Federal University Of Rio Grande Do Sul.

What skills is Gabriel Scherer known for?

Gabriel Scherer is listed with skills including Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Corel Draw, Adobe Creative Suite, and Wayfinding Design.

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