Gabriel Castaneda Email & Phone Number

New Canaan, Ct, Us

FlyteHealth exists to help individuals living with obesity pursue healthier lives through chronic condition support (diabetes, hypertension, behavioral health, and others) and pharmacotherapy (GLP-1 and non GLP-1 alternatives) virtually via video conferencing and through an engaging smartphone app. We leverage a nationwide clinical care team including physicians, nurse practitioners, registered dietitians, and care navigators. We also partner with hospital systems, payers, and PBMs to expand their ability to reach more patients and provider broader obesity care support.

San Francisco, Ca, Us

Omada helps people shift the way they view their health, so they can change their health for good. Omada's five virtual programs combine behavior science and clinical protocols to help people live healthier lives. In fact, Omada is the industry's only fully-integrated digital health platform (Virtual Care, Diabetes, Musculoskeletal, Hypertension, Pre-Diabetes, and Behavioral Health) with over 1,600 clients, 550,000+ enrolled members, 13 million care team interactions, and 95% satisfaction.I had the pleasure of working with a talented team of Regional Vice Presidents that have a wealth of experience helping employer groups reduce costs, improve health outcomes, and increase member engagement. We understand the value of demonstrating a return on investment, collaborating with traditional health systems (payers/carriers), and simplifying the care path for members through effective communication.

Eden Prairie, Minnesota, Us

Founded in 1952 and 100% employee-owned, Christensen Group is the largest locally-owned, independent insurance and employee benefits agency in Minnesota and is in the Top 100 independent insurance brokerage agencies in the country. It's focus is connecting clients to the solutions and expertise they need to effectively manage financial risk and best engage their employees.As the EVP of Employee Benefits for Christensen Group, I had the privilege of managing a strategic, innovative and collaborative team of professionals. Responsibilities included:Delivering Great Outcomes: We took a strategic approach to the RFP process, making sure potential client’s goals were optimized (carrier negotiations including performance guarantees, rate caps, network selection, plan design and H&W solution integration). We also ensured a smooth implementation and group employee on boarding process, while maximizing group employee adoption of H&W solutions.Exceeding Service Expectations: The consultancy and service teams work closely with the sales team to provide ongoing strategic advice (claims reporting, high cost case analysis, pharmacy analysis, and trend projections), operational support (claims issue resolution, prior authorization negotiation, benefit reviews, claims auditing), and group employee engagement (open enrollment support, employee benefit utilization, and engagement in H&W solutions).Driving Employee Engagement: We ensured that clients had the ideal open enrollment material and we worked closely with carrier partners to launch marketing campaigns to generate employee engagement.

Eagan, Mn, Us

Managed a team of sales and account managers in a fast-paced, market-leading, innovative environment. Focus areas included:• Acquisition: Drove sales team to exceed corporate sales goals through strategic RFP process (including external strategic planning meetings, underwriting/financial packaging, and product/health plan recommendations), led the finalist presentations, and provided effective oversight of the new client on-boarding process (including compliance, open enrollment, and benefit education & activation).• Engagement: Highly involved in the benefits introduction for new clients, ensuring a smooth transition between the sales and account management teams. Trained and provided ongoing management of the Group Employee Engagement strategy that ensured maximum utilization of the services/solutions offered to BCBSMN clients.• Retention: Negotiated and approved renewal offers, managed regular client and channel partner meetings, ensured optimal medeanalytic reporting, and was primarily responsible for the P&L for my team's broker/consulting/client accounts.

Us

Managed the marketing organization, including marketing budget oversight, for twelve states to achieve member acquisition and retention goals. Responsible for the development and presentation of long-term strategic marketing plans to senior executive leaders.Accomplishments:• Identified market need and developed new go-to-market strategy to change focus from community events & sponsorships (B-to-C) to physician-oriented programs (B-to-B).• Participated in the successful market expansion in three new states and five new geographies within existing states.• Updated the sales reporting process to improve the ability to track membership growth, market share, provider network issues, and profitability.• Instrumental in centralizing market-level marketing operations to ensure brand consistency and budget optimization, resulting in the successful launch of the UnitedHealthcare Community & State brand nationwide and a reduction in marketing spend.• Achieved significant cost reductions by developing strategic marketing plans for 25 states and deploying a new marketing project intake process that utilized national marketing programs.• Instituted national media planning & buying process that reduced media expenditures while still completing successful media campaigns in 12 states.

Led new business development efforts and managed a staff that serviced Fortune 500 clients to develop innovative ways to respond to customer needs and provide recommendations to best allocate marketing resources and maximize profits.Accomplishments:• Produced a consumer marketing campaign for the Southwest Market for a large Consumer Packaged Goods company that exceeded market penetration goal.• Conducted an intense product research & development process for a new line of medical devices.• Completed market analytics, pricing models, distribution channel analysis, package design, and product launch campaign for a retail food product company.

Responsible for strategic planning and tactical execution including brand development & positioning, interactive strategies (social media, SEM, SEO), media planning, event marketing, public relations, and creative development.Accomplishments:• Conducted a business-to-business marketing campaign that increased walk-through traffic at 2,000 dealer locations throughout the U.S. for a major manufacturer.• Managed a bi-lingual marketing campaign throughout Latin America that improved relations between headquarters and its foreign offices on new product use and promotion.

Minneapolis, Mn, Us

• Managed strategic and tactical execution of integrated marketing campaigns• Consulted with media, market research, creative and other agency disciplines to develop sound strategic marketing plans and media mix recommendations that exceeded client objectives• Successfully completed the 4A’s Competition with the Institute of Advanced Advertising Studies

Master Of Business Administration (M.B.A.), Marketing

Doctor Of Law (J.D.), Business Law

Bachelor Of Science (B.S.), Marketing