Responsible for PCYC’s fundraising strategy to maintain and increase charitable fundraising revenue. Also responsible for implementing PCYC's digital strategy.

Supporting PCYC NSW's strategic objectives of growing fundraising revenue streams (Individual Giving, Community Fundraising & Peer-to-peer, Bequests, Corporate) through targeted digital fundraising and transformation.

Supporting the digital transformation of the CPA Fundraising department by offering strategic fundraising expertise and online best practices to achieve short- and long-term business and fundraising revenue goals.

Leading the global digital team for the STEPtember campaign. Responsible for the global digital strategy and digital fundraising growth plans across multiple digital platforms, channels and countries. Directly supported the 53% YoY revenue growth in 2020, achieving a record $10.7m.

Supporting UNICEF Australia in its Digital Transformation journey across a variety of business projects, including digital donation payment options and the uptake of a new organisation CRM.

Maternity cover role heading up the digital fundraising team. Exceeded online fundraising revenue targets for 2018 by 9%, including achieving 20% YoY growth for the FY18 Tax Appeal.

Leading the digital marketing strategy and team for the National Breast Cancer Foundation (NBCF) to help grow online fundraising revenue through all digital channels and help position the organisation as the leading breast cancer body in Australia.Digital fundraising achievements include:o 18% YoY increase in FY17 Online Revenue o 28% YoY increase in revenue during the Tax FY17 campaigno 21% YoY increase in registrations during the Pink Ribbon Breakfast campaign

I took six months off to get married in Europe, and took extended honeymoon travels across Europe, Africa and South America.

2IC role to the Head of Digital, helping to shape, execute and deliver digital acquisition and retention strategies to drive digital change and increased revenue for all consumer and B2B finance products.Achievements include:o Launching two responsive consumer websites and one retail partner Training Moduleo Delivering a multi-channel EOFY 2016 Digital Campaign in collaboration Harvey Normano Increasing eDM retention rates within 3 months - engagement (+15%) and conversion (+12%)o Managed the multi-channel (online, POS, print advertising) re-brand campaign for consumer leasing product SmartWay with key partner JB Hifi, leading to increased online and in-store conversions.

Leading the digital strategy for InvoCare and its 60+ consumer brands, and managing a digital team of 3 to support the distribution and execution of the strategy.Achievements include:o Project-managed to completion the migration (and integration with Salesforce CRM) of 50 responsive websites between 2014-15o Improved Acquisition & Retention (for 2013-2014): o grew YoY website traffic by 45% across the four key brand websites o increased online conversion rate by 25% across the four key brand websiteso Developed innovative social media, growing overall Facebook post and page engagement to 70K (2014)o Led the tender processes and negotiations to change CMS, social media and hosting providers

Initially hired on a 6 month contract to support the business with growing its digital marketing capabilities.

* Developed and implemented a holistic communications and fundraising strategy (across websites, social media, PR, local press and digital advertising, and EDMs) for the rehabilitation project of Upemba National Park, with the aim of raising local and international awareness to achieve business-critical fundraising targets.* Utilised local knowledge (government and business leaders, NGOs, park rangers, schools) to create a strategy with succession planning at its heart, empowering local staff to be able to continue the work.* Produced and created content (articles, blogs, web copy, social media, digital multimedia, press releases) for all platforms, and managed the development of the project’s overall online presence, including website, SEO, social media and SEM (Google Grant, PPC, CPC, Display).* Managed the communications budget, and identified opportunities to build and develop relationships with local Congolese conservationists, media, and business and government leaders.* Offered strategic insight and leadership in the development and design of the project website, focusing heavily on brand awareness, engagement and online fundraising.* Built a social media presence of 500+ on Facebook and Twitter, and garnered over 15,000 views on YouTube, and received online donations through targeted online campaigns.

* Managed and created content (on sustainability and climate change issues) to diverse B2B and B2C audiences, across the company websites and all social media channels, including Twitter, Facebook, Flickr, YouTube and LinkedIn – including regular reporting and refinement of strategy based on insights.* Project managed seven website launches, re-designs and event micro-site developments across five brands, and supported global teams with website and social media distribution plans.* Created and coordinated highly targeted EDM campaigns to high-end donors, organization members and global business and government leaders, and identified opportunities to improve online fundraising and revenue streams through targeted SEM (Google Grant, PPC, CPC, Display advertising).* Managed on-going maintenance and development of the separate Climate Week NYC websites (using Drupal) and social media channels, building brand awareness and increasing effectiveness of affiliate marketing.* Performed regular testing and systematic reviews to improve website design, digital strategy, content creation, best practice SEO, mobile/tablet and UX implementation, HTML and CSS.ACHIEVEMENTS* Increased year-on-year website traffic (2009-2010) by 12%; increased social media following by 12,000.* Increased EDM sign-ups by 18% and open rates by 25%; drove growth in online donations by 7%.* Climate Week NYC 2010 (event): managed the development of the independent website; built the social media presence from 0 to 5000+ on Facebook and Twitter in 5 months; live-tweeted, monitored and responded to an online audience of 26,000+ followers during the event’s Opening Ceremony.

* Managed weekly, fortnightly and monthly press deadlines across 4 separate news publications; ensured all publications went to press on time and to company quality standards.* Co-ordinated all artwork for ads, ensuring correct specifications and strict submission deadlines were met.* Extensive use of Adobe Indesign and Photoshop to manipulate images, to set ads and to create layouts and mock-ups of feature spreads in house style.* Completed the production work of an annual review magazine in my first month of employment.* Liaised daily with internal departments, external media clients, pre-press and various printing companies.

* 6-month internship within the Visual Identity team, directly assisting the Art Director with the distribution of guidelines to international staff – wrote technical branding copy and updated the global extranet site, using Drupal CMS.* Design: wrote copy on design and branding issues relating to the new visual global identity, ensuring consistent tone and voice; ensured consistent use of brand imagery using Adobe Photoshop & Illustrator.* Online Content Editor: assisted in the development and content migration of text and multimedia content to the Annual Report 2009 microsite, and co-ordinated the translations process for each foreign-language interface, ensuring best practice SEO throughout the project.

Extensive role at a small publishing company including: editorial (online, proofreading, writing copy),* Editorial: proofread and copy-edited all pre-press materials; wrote marketing copy for promotional materials and online; managed various book projects through to completion.* Production: used Quark, Adobe Indesign and Photoshop to edit layouts, images and content for all sales materials; assisted in the creation of company catalogues.* Sales: conducted sales trips to Paris and to the London Book Fair 2007 to increase sales of co-edition titles; all meetings conducted in French.* Main point of contact with authors, illustrators, designers, printers and foreign clients; provided all-round office admin & support.