Gabriel Chettiar Email & Phone Number

Ontario, Canada

• Successfully created and developed multiple YouTube channels, achieving over 200k+ subscribers and millions of views. • Proficient in YouTube algorithm optimization, enhancing content visibility and engagement. • Experienced in collaborating with sponsors, with a strong understanding of CPM, CTR, and other key performance metrics. • Dedicated content creator with 7 years of experience in diverse content niches. • Passionate about continuous learning and adapting to the ever-changing digital landscape.

Ontario, Canada

• Orchestrated over 50 events from setup to teardown, ensuring seamless execution and heightened attendee experience.• Enhanced student understanding of college services, significantly improving the overall student experience. • Boosted college event attendance through effective promotional strategies, driving increased student engagement. • Managed and produced engaging social media content, leading to improved communication and participation among students. • Employed Microsoft Office tools extensively, using Teams for meetings and Excel for data management and entry. • Utilized live chat tools like Zendesk and Intercom for assisting students with online queries.

India

•Spearheaded the transition to an omnichannel marketing approach, including platforms like Shopify and Amazon, contributing to over 50,000 product sales in 3 years.•Led A/B testing of marketing creatives, resulting in a 30% increase in conversion rates from 1.9% to 2.6%.•Developed high-quality creatives that consistently reduced CPM and increased engagement.•Researched and partnered with influencers based on KPIs and relevancy, boosting brand presence and sales.•Crafted pitches to influencers for commission-based collaborations, effectively reducing ad spend.•Managed social media channels like Instagram and expanded the YouTube channel, responsible for the end-to-end process of producing, editing, and publishing tutorial videos, effectively enhancing brand visibility and customer engagement.