As CEO of Braine, I lead the development of an AI-driven solution for the diagnosis and monitoring of patients with Autism Spectrum Disorder (ASD). Leveraging my extensive experience in data analysis and business growth from previous roles, I focus on scaling innovative solutions that improve access to mental health services and positively impact millions of lives.

In my role at Zurich, I applied data-driven growth strategies to enhance customer acquisition and optimize business processes. By leading cross-functional teams and implementing innovative data integration solutions, I contributed to doubling conversion rates and driving the digital growth of Zurich in Brazil.

Responsibilities:- Facilitating research and promoting business data culture.- Implementing methodology for evaluating and monitoring health and Susep claims.- Utilizing various UX research tools and collaborating with cross-functional teams.- Passionate about creative problem-solving, supporting data analysis, and hypothesis generation.- Developing user-centered service design projects.- Conducting creative design thinking workshops for digital transformation in healthcare.- Delivering compelling data storytelling for enhanced stakeholder understanding.- Responsible for documentation, including lean canvas, user experience maps, and other methods.- Creating beautiful and functional dashboards for improved data-driven decision making.

Responsibilities:- Collaborated with business teams, data scientists, and engineers to develop advanced machine learning models.- Focused on innovation and digital transformation.- Applied agile methodologies, including SCRUM, Kanban, and CRISP-DM, aligning projects with stakeholder needs and delivering value.- Conducted interviews, surveys, usability tests, and data analysis to understand user needs.- Utilized machine learning to enhance user experience.- Employed Design Thinking to develop innovative solutions.- Communicated ideas through effective storytelling.- Developed strategies to reduce claims through user research and innovative solutions.

Responsibilities:- Conducting user research with clients to optimize the design of websites, e-commerce platforms, and landing pages.- Designing visually appealing and brand-consistent logos based on efficient briefings.Writing SEO-focused blog content to enhance digital presence.- Utilizing A/B testing, Google Analytics, and other tools to improve landing page and e-commerce sales.- Creating targeted advertisements on Google Ads and Facebook Ads for various objectives.Developing user personas, journey maps, and other UX tools to understand customer needs.- Collaborating on outsourcing projects with diverse employers to provide specialized UX services.- Managing time effectively to meet project deadlines and client expectations.Streamlining client communication and feedback processes for project efficiency.- Continually updating UX/UI knowledge and skills to stay ahead of industry trends.

Responsibilities:- Developed and designed graphic and digital materials, including brochures, posters, banners, and social media content.- Participated in branding projects and advertising campaigns, contributing to conceptual and creative development.- Gained proficiency in design tools such as Adobe Illustrator and Photoshop.- Engaged in planning and executing communication campaigns, aligning with company objectives.- Applied academic theories to practical scenarios, enhancing project success and gaining real-world experience.

Responsibilities:- Played a pivotal role in one of the country's largest demographic research projects.- Utilized quantitative research skills to deepen understanding of demographic census aspects.- Led and managed a team of 15 enumerators, training them in data collection and analysis.- Ensured the accuracy and reliability of collected data through meticulous attention to detail.- Adapted to various challenges, delivering high-quality projects and contributing to the census's success.

Key Responsibilities:- Conducted both quantitative and qualitative market research remotely using various tools and methodologies.- Responsible for the collection, tabulation, and analysis of customer feedback and post-sale data.- Contributed to the continuous improvement of customer service processes and overall customer satisfaction.- Utilized strong analytical skills and teamwork to support company success and personal professional development.