Senior Manager - Mobile Strategy And Development
Miami, Fl, Us
As Senior Product Manager for Mobile Apps at Norwegian Cruise Line, I lead the vision and strategy for our next-gen mobile platform, while ensuring our existing app continues to delight guests. I'm committed to delivering exceptional digital experiences that set the gold standard in the cruise industry.Every day I collaborate with leaders at all levels of the organization, up to C-Level executives to develop the Mobile Roadmap, which is aligned with organizational goals, guest experience, and revenue opportunities.Key Accomplishments:• Achieved Record Monthly Active Users: Under my leadership, the app saw a notable increase in monthly active users, reaching record numbers in 9 out of the last 12 months, showcasing our app's value and effective user acquisition and retention strategies.• Founded Digital Mobile Product Department: Within the new Digital division, I built a top-notch Product team, revolutionizing guest interactions with our brand and services, boosting engagement and experience.• Developed Mobile Analytics Dashboards: I designed mobile analytics dashboards to measure app performance, providing actionable insights that optimize our app, enhancing user experience and retention.• Currently leading the creation of New Mobile Platform: The Mobile product development team is spearheading the development of NCL's next generation mobile platform, designed for scalability and a best-in class user experience, elevating the guest journey.• Maintained & Improved Current App: Concurrently, I managed the ongoing enhancement and maintenance of our existing app, keeping it up-to-date with cutting-edge features, ensuring a strong market presence and guest engagement.