Gabriel Cox Email and Phone Number

Customer-centric focused digital marketing and e-commerce product team leader. Together we scaled customer growth and customer satisfaction. • Accountability for the direct-to-consumer and marketplace P&L• Performance marketing channel and email strategy which lowered acquisition costs to improve LTV• Created merchandising and marketing plan that drove 60% YOY increase in revenue during the 2022 holiday season• Lead Amazon merchandising strategy attributing to 70% YOY revenue increase• Planned a member account website feature to improve customer satisfaction and LTV; and lower customer service team cost• Lead website merchandising planning and testing strategy which improved conversion rate

Internal marketing agency which scaled and more efficiently drove sales growth and brand recognition for pop culture brands such as NECA, KidRobot, Denuo Novo and Costumes.com. • Restructured org and recruited new talent for performance marketing and creative teams• Drove double digit MOM sales growth for Costumes.com outside of Halloween season• Developed strategy for new item drops which lead to sellouts within minutes at major retailer • Created a marketing plan leading to 25% YOY increase in brand awareness at San Diego Comic-Con

Responsible for the digital marketing strategy and CX, focused on the retention of current members and reacquisition of former members across email, website, and paid media channels. I also led the marketing strategy for e-commerce sales growth. • Increased cancellation mitigation rate by 1000bps via two-factor cancellation• Incorporated SMS channel, which aided in the growth of resubscriptions and e-commerce sales• Created segmentation methodology leading to higher shopping participation and AOV from established high value members and newly acquired members• Forecasted member retention and e-commerce sales for strategic planning and budgeting

Led integrated digital marketing and ecommerce strategy for beauty subscription box leader. Accountable for new member growth and member retention through paid media (Facebook/Instagram, Google, TikTok), email, social media and influencers. • Increased customer acquisition and media spend 3X in 2 years, while maintaining cost targets• Maintained 90%+ MOM member retention rate• Go-to-market plan for new BoxyCharm Premium subscription with growth to 6-digit members• Go-to-market plan for e-commerce line of business with 7-digit sales in first month, followed by MOM revenue increases• Web optimization increased prospect and returning member conversion rates over 100bps• Enhanced marketing and CX capabilities via technology stack improvements including customer data platform, new email service provider, web content/personalization and AI tool, and more

I currently manage the Vitacost site experience team, front end web development team, mobile app team, web analytics and search engine optimization. As a team, we are focused on providing the customer a pleasant and easy shopping experience.• Responsible for the planning and execution of what’s featured on all areas of the website, ensuring that it is within brand guidelines and optimized for conversion• Leader of a cross-functional group responsible for the web testing strategy which has accounted for $1M+ in annualized incremental revenue• Web analytics reporting responsibilities include page performance, customer pathing, site search performance and marketing channel attribution• Oversee a nine-person web development team who execute all client-side changes and site search optimization through Endeca Workbench• 19% YOY growth in mobile app sales due to team’s optimization of the shopping experience• Website personalization through Adobe Target and Certona recommendations

In this role, I led the strategy and execution of the new customer acquisition and retention by the marketing teams. Focusing on more than 10 countries, these campaigns utilized paid search, paid display media, social media, paid shopping, video, natural search and more.• Owned the path of the customer before their website visit; and work cross-functionally with other departments to ensure a cohesive and positive experience once on Vitacost.com• Developed budget and strategy that delivered double digit traffic and revenue growth, plus new customer acquisition from digital marketing channels• Presented marketing strategy change to executive management, which has attributed to an increase in brand awareness• Grew revenue in key international markets through separate marketing strategy• Led initiative to deliver 1:1 personalized email communications• Increased revenue growth through a direct mail magazine focusing on health-related content• Re-engaged with thousands of lapsed customers each month through digital and offline marketing channels• Shared a deeper understanding of customers with the company through segmentation, data analysis, surveys and focus groups

• Drive customer revenue growth and retention through continuity auto-delivery program• Analyze customer behavior data to determine loyalty incentives which increased program retention• Develop and execute marketing strategy that drove program acquisition and retention through email and website merchandising• Work cross-functionally with UX experts and web developers to improve website experience based on customer feedback

• Strategic ownership and execution of SEM campaigns with a focus on new customer acquisition• Implement display advertising remarketing campaign which drove customer retention• Monitor search trends to optimize SEM & shopping engine campaigns• Manage company store on Amazon.com leading to top-line revenue growth• Develop targeted Facebook advertising campaigns acquiring new fans and new customers• Create direct response display advertising campaigns

• Determine yearly marketing budget for SEM campaigns and search engine revenue• Strategic leadership and planning of SEM campaigns for eCommerce and “freemium” websites• Implemented on-page and off-page Search Engine Optimization strategies• Reviewed marketing and testing results to find actionable data leading to growth• Develop and execute advertising partnership marketing campaigns• Develop and execute strategy to incorporate social media and podcasting into online presence

• Managed a staff of four in order to provide repairs on customers’ cellular phones• Created pricing structure that would benefit company and clients• Prepared billing information to be paid by Nextel and Motorola for warranty repairs