Delivered 50x stock price appreciation over 6 year period, the #3 stock return on the NASDAQ.* Led and revamped FP&A, Accounting, Investor Relationship, M&A, Analytics organizatoin.* Successfully managed company P&L, meeting or exceeding street expectations every single quarter.* Recapitalized the business, raising $91MM in an equity offering and $300MM in a convertible debt offering. * Acquired four companies (CompareCards, MagnifyMoney, DepositAccounts, and SimpleTuition) with transformational financial results.

Full P&L ownership of all lending verticals.* Successfully guided company through major strategy shift from a refinance mortgage dominated revenue stream to highly diversified product mix.* Launched personal loans, credit cards and business loans, resulting in massive growth and profit acceleration. * Led sales team that served the top 4 US banks and several hundred other lenders across 7 verticals.

* Managed ROI driven $300MM marketing spend across broad array of digital and traditional media channels.* Built world-class marketing team with transformational results.* Launched major new brand campaign. TV commercial rated the #3 most impactful ad in the US by Ace Metrix.* Paid Search: Restructured all campaigns. Increased profit by 93% in first year. * Display: Increased revenue per ad dollar by a factor of 16 while increasing volume by a factor of 40. * CRM: Built new CRM infrastructure from ground up. * Affiliates: Shifted to higher quality partners by top grading and implementing fraud monitoring tools. * Business Development: Secured partnership deals on sites like Yahoo, MSN, Experian, and Equifax.* PR: Internalized PR. Obtained regular coverage from top financial media properties like CNBC, Bloomberg, Wall Street Journal and New York Times.* Product: Launched entirely new lendingtree.com website, created new lender service platform, and improved conversion funnel performance by 22%.

Led successful turnaround and pivot of leading global online learning company from a consumer to an institutional (enterprise/gov) centric business. Institutional business generated 76% of bookings growing at 30-58% YOY in each of my final 4 consecutive quarters as CEO.

Financial services / online trading startup

Responsible for all marketing, sales, PR, corporate strategy, product development (through 05/08) and business development (starting 05/08) in rapidly growing online brokerage and financial community.• Hired leading global ad agency Gyro International, defined strong brand positioning and identity, and successfully challenged entrenched brands E*TRADE, TD Ameritrade, Scottrade and Schwab.• Hired marketing team and built all marketing channels from scratch, including search engine marketing (SEM), search engine optimization (SEO), online advertising, affiliate, viral, out of home (billboards, taxi tops, in-taxi TV), events, magazine, and TV.• Led PR efforts, hired PR agency, obtained coverage by all leading financial publications and leading bloggers, including the Wallstreet Journal, Forbes, USA Today, CNN Money, TechCrunch and others. Was interviewed by dozens of media and appeared live on CNBC.• Increased weekly new account signups by a factor of 10 managing double digit million dollar spend, established Zecco as second fastest growing website in highly competitive industry, and opened more that 140,000 accounts.• Hired sales team to sell advertising and sponsorships across the zecco.com site.• Analyzed underlying business model and adjusted pricing structure to ensure long-term company profitability potential, resulting in dramatic increase of gross margin.• Led product development through 05/08 including construction of industry leading social networking site, ZeccoShare. Described by industry insiders as “the best application of social networking to a vertical”, investors can share their real portfolios, trades and performance and discuss investing ideas with the community in groups, forums, chat, personal pages and blogs.• Identified and evaluated acquisition and partnership opportunities, consummating multiple tactical deals while pursuing “game changing” acquisition.

Built and led organization responsible for online advertising, etrade.com website marketing (including site redesign), research, decision science, call center marketing, retention strategy, and various strategic projects. • Helped to rapidly grow the marketing organization while defining organizational structure, clarifying roles and responsibilities, and building business processes.• Led team responsible for $20MM online advertising spend, which dramatically increased new online account volume while driving down cost per new account by 20%. Oversaw shift in focus to higher value accounts and scale up of paid-search.• Spearheaded major website redesign project, including completely revamping prospect experience.• Led site merchandising team responsible for optimizing marketing communications across etrade.com.• Drove quantitative brand research project resulting in major shifts in brand positioning and advertising investments.• Managed team of PhD decision scientists optimizing acquisition, cross-sell and retention campaigns based on predictive models.• Led research team delivering approximately 50 quantitative, qualitative and usability research projects annually.• Built call center marketing / cross-sell program from scratch.• Identified attrition drivers which led to major retention investments in service and new customer onboarding.• Launched quarterly newsletter, upsell and cross-sell campaigns.• Performed due diligence on HarrisDirect and BrownCo acquisitions.

Part of core central marketing team building cross sell and CRM strategies across all retail divisions (credit card, home finance, auto finance and retail bank).• Developed service to sales (STS) capability to enhance cross sell through service call centers. • Documented best practices, led gap analysis and drove business requirements. Rolled out enhanced systems, training and targeting across lines of business.• Drove development of aggressive, integrated STS plans to generate 80,000 incremental 2004 unit sales. Projected to deliver $60MM in incremental revenue per year by 2006. • Spearheaded improved value propositions for STS channel and enabled launch of cross line of business products (e.g., checking accounts sold through mortgage customer base). • Identified critical business metrics and built out standardized reporting to manage channel performance

Trekked across 15 countries on 4 continents including Mexico, Costa Rica, Belize, Ecuador, Argentina, Chile, Brazil, Spain, The Netherlands, India, Hong Kong, Thailand, Laos, Vietnam, Japan.

Rapidly built out team and processes in fast-paced start-up environment. Consistently recognized as top performer (promoted after 8 months).• Developed and managed $45MM marketing budget with P&L responsibility across direct mail, telemarketing, direct sales and multi-level marketing channels. • Led acquisition of 250,000 residential customers in 2001 and achieved 400,000 run-rate in 2002. • Developed product structure and pricing to optimize margin and customer count in an NPV framework. • Set business rules, defined operational requirements and launched marketing campaigns while entering nine new markets.• Drove segmentation, contact strategy, messaging and execution in direct mail and telemarketing. • Created, tested and evaluated hundreds of product, pricing, promotion, and creative permutations, driving down new customer acquisition costs by 70%.

Multi-industry strategic consulting for General Motors, Maytag, Bausch & Lomb, Framatome and Pepsi. Designed and carried out analyses; managed teams of consultants; developed and delivered presentations to senior executives. Had one of the fastest promotion records in company history.• Performed market segmentation, analyzed market fundamentals and developed projections for industry and segment revenue growth, market share evolution and product substitutions. • Built client channel, brand and product economics models to identify profitable growth and cost reduction opportunities. • Conducted competitive intelligence and evaluated competitor positions including cost structures and marketing strategies to identify strategic strengths and weaknesses.• Results: Developed plan to realize $40MM in annual profit improvements through operational cost improvements, strategic alliances and focussed share gains.• Optimized $3 billion marketing spend for one of the largest corporations in the world, based on quantitative analysis of incentive spend, advertising spend, pricing, quality and product age. Developed plan to improve profit by over $200 million per year through mix shifts with no net increase in spending.• Identified acquisition and strategic alliance candidates. Determined operational synergy valuations and supported negotiations with candidates. Performed due diligence.Three accelerated promotions (one of the fastest promotion records in company history).

Conducted quantitative nuclear safety analyses for 5 nuclear power plants. Accelerated promotion.