Purchasing and/or marketing of IT & high tech products for the www.bruneau.fr website and the Bruneau general catalog =>Buyer: telephony, hard drives, ssd, usb keys, monitors, video/soundBuyer + market manager: videoconferencing, mice, keyboards, webcam, headsets, computers, softwareNegotiation: annual agreements, reference negotiation (implementation + product life), marketing budgetsMarketing: market analysis, brand strategy, construction of ranges, competitive intelligence, selection of products for special operations (on paper + web)SEO: responsible for the coordination between the product team and the web team on SEO-related projects

➡️ E-commerce consultant specialising in VSEs and SMEs ✔️ Global audit: SEO, UX/UI, social networks ✔️ Search Engine Optimisation (SEO): improvement/optimisation of the existing system and implementation of best practices ✔️ Advertising (SEA) on Google Adwords and Bing Ads: setting up accounts, creating campaigns, daily monitoring and optimisation ✔️ Management and optimisation of Wordpress sites: CSS, HTML, updates and addition of new content ✔️ E-mailing: setting up accounts, creating newsletters, follow-up (mainly via Mailjet) ✔️ Social networks: setting up accounts, publications (writing and creation of visuals), community management ✔️ Marketplaces (Amazon, Cdiscount, Leroy Merlin...): setting up accounts, publishing the catalogue, creating enriched content (A+ on Amazon), advertising (Sponsored Products and Brand)➡️ Business developer for start-ups & young companies➡️ Connecting with B2B buyers, suppliers in gray/brown/white goods industries

➡️ Soliciting retailers/e-tailers and brands (White, Brown & Gray goods) so as to introduce Back Market and reach a partnership

➡️ Business development B2B & B2B2C➡️ Marketplace management & developer➡️ Digital marketing (adwords, e-mailing...)

Europe Factory is a French company who helps Suppliers to expand their business, and Buyers to find the right suppliers.In 2016, we have launched a B2B marketplace dedicated to worldwide professional buyers, and suppliers based in the European Union.Suppliers can publish their catalog of products, services, or savoir-faire, in order to find retailers, etailers, independent resellers... Buyers will find suppliers based only in the European Union, be able to send inquiries, ask for quotes and chat with them.

Purchasing and marketing of SDA for the BUT network (240 stores across France)Negotiation: annual framework contracts, negotiation by model (product life), marketing budgets (advertising, ...) ... within the framework of budget (turnover and margin)Marketing: market analysis, brand strategy, range construction, competitive intelligence, choice of products for flyersSupply: sales forecasts, portfolio management, within the framework of budgetSourcing: managing our two own brands AYA/SIGNATURE (tenders, specifications, promotion, supply)E-commerce: business development of www.but.frManagement: one assistant

Budget: 100M€Purchasing and marketing of the TV category (8.5M units and 4.2B€ euros market) for the BUT network (215 stores across France)Negotiation: annual framework contracts, negotiation by model (product life), marketing budgets (advertising, ...) ... within the framework of budget (turnover and margin)Marketing: market analysis, brand strategy, range construction, competitive intelligence, choice of products for flyersSupply: sales forecasts, portfolio management, within the framework of budgetSourcing: managing our two own brands AYA/FELSON (tenders, specifications, promotion, supply)E-commerce: business development of www.but.frManagement: one product manager and one assistant

Budget: 30M€Responsible for the choice, the negotiation and the commercial/marketing promotion, of video, sound, and residential phones categories, distributed in the 230 shops of the french retailer BUT (France)

Budget: 16M€Responsible for the choice, the negotiation and the commercial/marketing promotion, of printers, small peripherals, GPS and digital cameras categories, distributed in the 230 shops of the french retailer BUT (France)

Participation in the Office 2003 launch, competitive monitoring (OpenOffice/StarOffice), testing, website management, training and animation