Gabriele Cappelli Email & Phone Number

Rubano, It

Italy

Leading product design, product management and merchandising teams for Marchon and Altair

In charge of setting the exclusive brands strategy after an accurate analysis of target audience and design requirements. Supporting the development of brand contents for GV retail stores and digital platforms. Managing the entire product development cycle for the Exclusive Portfolio (Optical, Sun and Accessories) made of 22 brands, from the trend forecast to the full sets delivery. Leading an International Team (10 HR) based in Bologna and Paris dealing with objectives setting and performance appraisal. Performing benchmark and market analysis to identify/anticipate customer's needs. Dealing with international outsourcers/suppliers in Europe and Far East to design and produce each product line.

In charge of managing the international development process of 9 exclusive optical brands by considering countries' needs and preferences.Leading the Product and Marketing Team (6 HR) partnering to define marketing materials and brand content strategies. Overseeing and approving the marketing tools to support the retail stores (+6000). Collecting analytics to identify the correct size of the collection and develop merchandising strategies.

Padova

Managing online /offline PR and communication activities ensuring the integration of product development and marketing strategies.Defining the brand positioning strategy and supporting the go-to-market phase for both sun and optical brands. Collecting analytics and evaluating costs to set the pricing strategy for all the different international markets.

- Development of the product strategy (both for Brand and Private label) accordingly to the company positioning;- Planning of purchases;- Research and selection of new suppliers;- Contract negotiation for the best terms of purchase;- Definition of the retail price respecting the positioning of the company;- Collaboration with marketing department in order to launch new products and to manage co-marketing activities with suppliers;- Production of reporting and control tools of the main KPIs.

Gathering sales data and defining forecasts to estimate the right amount of raw materials necessary to meet production targets. Creating the best sets of reports to successfully track production performance at different levels. Supported external consultants during the implementation of a new ERP system.

Worked on an educational project for primary schools of the Veneto Region, aimed at raising awareness of children to the problems of recycling and the environment, on behalf of the Studies of the Provinces.

Economics, Business Administration And Management, General

Education record