Performed initial data audit to identify key product areas and group 45,000 SKUs into priority product lines based on demographic and location data. • Work with leadership teams across Product Management, Sales and Customer Support to align digital to strategic business objectives• Website migration and technical SEO implementations• Design and launch a multi-channel demand generation strategy• Create dashboards with multiple touchpoints for strategic executive insights and performance review• Launch and manage an ABM strategy• Re-launch and manage marketplaces

Data-driven, a results-focused senior marketer with proven success in leading and executing acquisition strategies that align deep understanding of customers, emerging opportunities, and converting channels with business goals. Experience gained within global enterprises and small scale SaaS startups. Strong B2B e-commerce experience.

As Digital Acquisition Manager I acquired extensive expertise in using data for demand generation and building omnichannel digital campaigns across a wide range of products and e-commerce. I was responsible for setting up a global Center of Excellence model and bringing in-house International PPC and SEO activities. I supported the recruitment, implementation, and structure of this new team. It supports and manages 30+ countries daily.My role as Digital Acquisition Manager:- Create segmented campaigns for an e-commerce site with a 2 mil+ SKU portfolio- Manage all paid media spend- Manage E-commerce channels- Lead generation campaigns with regional field marketing managers- Technical SEO improvement with developers- Training of new employees and processes- Create a specific PPC best practice guide- Launched the Knowledge Centre and a content strategy

Essentra plc is a FTSE 250 company and a leading global provider and manufacturer of essential components and solutions – plastic and hardware components and health & personal care packaging solutions.When I joined Essentra as SEM Lead, I acquired extensive knowledge in managing digital agencies and campaigns across multiple audiences, each with a different intent. I did this by building demand and e-commerce campaigns based on customer intent data setting the basis for ABM success.My role as SEM Lead:- Managed multiple agencies internationally - Technical SEO audit, prioritization, and implementation- Created a keyword research process for low volume search terms- Audience and Intent mapping

OC&M is a Digital and Out Of Home Marketing and Advertising agency in verticals like Tourism, FMCG, and Fashion.What I joined OC&M as SEM Lead, I acquired extensive knowledge in supporting account managers in research, and digital campaign strategy to support the OOH plan based on demographics and location data. My role as SEM Lead:- Managed multi-million campaigns - PPC account build and optimization- Keyword research and technical SEO for journalists