- Developed, pitched, and executed strategy for digital advertising, website and email based on analytics- Built dynamic monthly performance report dashboard to create visibility into digital marketing for top execs - Provided actionable insights based on YTD performance of campaigns, resulting in improved digital marketing strategy- Developed and executed email marketing strategy to drive new customer acquisition increasing the number of new customers coming through email channel by 32%- Revamped retention email strategy resulting in a 23% increase in open rate and a 46% increase in conversion rate- Defined email cohorts, determined A/B tests, and participated in post-analysis- Managed audience targeting, budget and distribution schedule for media agencies and vendors- Pitched and managed overhaul of the company’s loyalty program- Modified web pages, sub sites, and navigation to improve user experience

As the online marketing coordinator and web administrator for Trading Financial Credit, LLC. I have helped to market and grow our company’s online presence by developing grassroots and viral marketing campaigns, creating a newsletter for our mass audience, analyzing site traffic, as well as working with advertisers for partnership opportunities. Additionally, I have been the main web administrator for the company’s site, updating content, troubleshooting, and assisting with customer’s needs.Working with the challenges of being in a competitive market, I focused on incorporating alternate forms revenue and lead generation streams and promotional opportunities to grow its base, while building and implementing an effective integrated marketing plan.

Carried out gallery duties such as shipping, packing and installing works, customer/guest services, sales, maintaining and looking for new clientele, updating the gallery website, SEO optimization for the gallery website, writing and editing articles, press releases and conducting research.