Gabriel Fernandez Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, United States

As Head of Brand for the Booz Allen enterprise, I’m tasked with leading a cross-functional department that defines, protects and propels the brand to create perception and equity for our business (federal government, commercial tech), shareholders, and the world at-large. Ensuring our brand promise - Empower People To Change The World - comes to life in all we do.Define: Use deep research & insights to define today and tomorrow’s brand strategy, positioning, and architecture that address growth and marketplace pressures. Brought to life through messaging, creative concepts, and visual identity that resonate now and flex with future innovation.Protect: Build a world-class team of practitioners and disciplines that protect the brand. As core brand ambassadors, we manage, guardian, and innovate how Booz Allen is shared with the world and internally. We have created an ecosystem of enablement and a brand-centric culture that supports 34K+ colleagues in understanding, implementing, and being inspired by the brand. Propel: Create experiences to bring our promise to life in communities, in partner ecosystems, and for our lines of business. Lead with an “ethos-based” approach to demonstrating our capabilities, positioning around “why,” and creating bold, immersive in-person experiences that inspire and engage our audiences.General Manager of corporate functional areas:Brand Strategy • Brand Creative & Design • Brand Governance and Management • Brand Activations and Events • Brand Partnerships • Brand Communications • Advertising and Paid Media • Industry Analyst RelationsOperations include:P&L management, people leadership and development, organizational modeling, business operations, financial forecasting, M&A evaluation, growth projections, staffing/labor, talent calibration, performance management, change management, cross-functional alignment, legal/trademark/policy

Worldwide

Who I am outside of my career adds as much to what I bring to the table as my experience on-the-job. Outside of work, I'm a constant adventurer and explorer, where I'm passionate about trail/off-road running, immersing in new cultures, and studying languages. And in particular, how they influence peoples' perceptions of the world and their context. I’m currently taking advanced intermediate French classes. I keep my mind occupied by learning about new ideas: currently, I'm learning about, and interested in, de-growth, sustainability/net-zero/circular economies, mental health, JOOTSing, and spirituality. I am passionate about bringing these important ideas into everything I do. Even in little steps.I engage all of my senses too, where I appreciate and engage with design, aesthetics, and all senses - especially scent/olfactive and auditory.I'm naturally curious, want to understand how things work/how to fix them, and am an endless learner. Combined, this gives me the tools to lean into my ultimate passion, which is teaching and sharing.