Responsible for managing the team of media analysts and developing client results.- Development of Dashboards in Data Studio- Meta, Google, LinkedIn and Tiktok ads.- Audits and CRO monitoring- Strategic planning for clients- Implementation of sales processes and funnels- Crisis management with development of action plans- Control of demands and quality of campaignsWorking together with Inbound Marketing specialists to:- CRM planning to build rulers- Creation of Automation Flow in RD Station, Hubspot and Active Campaign- Mapping the lead journey from the ad to the final conversion in CRM- Directing design and writing teams to align Landing Pages and Capture MaterialsIn short, I coordinate the entire process of acquiring leads for clients until they are converted into sales.

I worked as a media analyst for large accounts, such as Yuny Incorporadora, Tarjab Construtora, Grupo Godoi and Indusparquet.I was solely responsible for the entire online media strategy for these clients.Among my activities, I highlight the main ones:- Development and leadership of online media strategies.- Campaign management on Meta, Google, Tiktok, Pinterest, Linkedin and verticals.- Preparation of detailed reports with the entire lead funnel journey.- Conducting meetings with clients to manage crises and results.- Use of CRM tools to analyze strategic gaps.- Implementation of tags, spreadsheets and other forms of measuring results.- Cultivation of relationships with media platform managers.- Conducting meetings in English with the global platform team.My specialty is taking difficult accounts and simplifying processes towards results. Do more with less.This defined my trajectory at Newton.

- Team management of Social Ads media analysts- Development of paid campaigns on Meta, Linkedin, Pinterest and Tiktok- Process implementation on Monday- CRO monitoring- Strategic customer service- Elaboration of goals, presentation of results and client media plan- Creation of dashboards in B.I / Data Studio

Casino Copa was one of the first original casinos in Brazil legalized by Malta.I was responsible for developing the digital marketing strategy to acquire the first customers.- Planning calls with global partners (London, Spain and Russia)- Planning paid media and social media strategies.- Execution of actions with Brazilian celebrities- Website management and planning- Reports in Dashboards such as B.I and Data Studio- Development of action plans for customer acquisition