Responsibilities:Design Strategy: Develop and implement a design strategy aligned with the company's overall goals and objectives. Define the vision and direction for the design department, ensuring it supports the brand identity and customer experience.Team Management: Lead and manage a team of designers, providing guidance, mentoring, and performance feedback. Foster a collaborative and creative work environment that encourages innovation and excellence.Design Process and Standards: Establish and maintain design processes, methodologies, and best practices. Ensure consistent adherence to design standards across all projects and initiatives.Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product development, and other relevant departments, to align design efforts with business objectives. Foster strong working relationships and effective communication with stakeholders.Design Leadership: Serve as a design advocate and thought leader within the organization, promoting the value of design as a strategic differentiator. Stay updated with industry trends and emerging design technologies.Project Management: Oversee the planning, execution, and delivery of design projects, ensuring they are completed on time, within budget, and to the highest quality standards.Budget and Resource Management: Manage the design department's budget, allocating resources effectively and efficiently. Monitor expenses and make strategic recommendations for resource allocation and investment in design tools and technologies.User Experience (UX) Focus: Champion user-centered design principles and ensure the user experience is at the forefront of design decisions. Conduct user research and usability testing as needed.

Responsible for the internal graphic design studio at Pandurata Alimentos, a holding company of brands like Bauducco and Visconti.Since 2009, I have been developing creative works and final art for packaging, POP material, internal communication, digital communication, and all kinds of graphic materials, providing support to the marketing and trade marketing departments.Project management of communication campaigns and packaging for export to countries in Latin America and the United States.Presenting results to the board.Hiring junior designers and providing training.Hiring services and managing relationships with suppliers such as photographers, illustrators, and designers.Purchasing equipment.General management.Responsável pelo estúdio de design gráfico interno da empresa Pandurata Alimentos, detentora das marcas Bauducco e Visconti.Desde 2009, tenho desenvolvido criação e arte final de embalagens, material de ponto de venda (PDV), comunicação digital e todo tipo de material gráfico, oferecendo suporte às áreas de marketing e trade marketing.Gestão de projetos para campanhas de comunicação e embalagens para exportação, países da América Latina e Estados Unidos.Apresentação dos resultados para a diretoria.Contratação de designers juniores e treinamento.Contratação de serviços e relacionamento com fornecedores, como fotógrafos, ilustradores, gráficas e designers.Compra de equipamentos.Administração geral.

I have been developing promotional campaigns and events for brands such as Nestlé, Johnson & Johnson, Intel, General Motors - Chevrolet, YouTube, Henkel, Sadia, and more. Momentum WW is a global agency linked to the McCann Erickson group with 40 offices around the world.Trabalhei desenvolvendo campanhas de promoção e eventos para marcas como Nestlé, Johnson & Johnson, Intel, General Motors - Chevrolet, YouTube, Henkel, Sadia e outras mais.A Momentum WW é uma agência global ligada ao grupo McCann Erickson com 40 escritórios espalhados pelo mundo.He trabajado desarrollando campañas de promoción y eventos para marcas como Nestlé, Johnson & Johnson, Intel, General Motors - Chevrolet, YouTube, Henkel, Sadia y muchas más.Momentum WW es una agencia global vinculada al grupo McCann Erickson con 40 oficinas en todo el mundo.

Na Duda propaganda entrei para trabalhar na reestruturação da comunicação do supermercado Sendas do Grupo Pão de Açúcar, na época um dos maiores varejistas do Rio de Janeiro, foi criada uma grande campanha que envolveu desenvolver um conceito criativo para a marca que estava desgastada e em seguida foi desdobrada em filmes, comunicação Outdoor e ponto de venda, site e comunicação de varejo.Depois de finalizada a campanha tive oportunidades de trabalhar com mídia impressa para marcas como Guaraná Antarctica, Petrobrás, Brasil Telecom, Gafisa, Governo de São Paulo e ESPN Brasil.In Duda propaganda I went to work in the communication reestructuracion of Sendas supermarket of Grupo Pão de Açúcar, at the time one of the biggest retailers in Rio de Janeiro, a great campaign was created that involved developing a creative concept for the brand that was worn out and then was projected in movies, outdoor communication and point of sale, website and retail communication.After the campaign ended I had opportunities to work with print media for brands like Guaraná Antarctica, Petrobras, Brasil Telecom, Gafisa, São Paulo Government and ESPN Brazil.

First major agency that I worked, I joined the group that served the account of the Pão de Açúcar supermarket, I worked directly supporting the art director and creative director in the execution of institutional, retail and seasonal campaigns that included vast printed material Such as product tabloids, magazine and newspaper ads, TV ads, promotional material and digital content.Primeira grande agência que trabalhei, entrei para o grupo que atendia a conta do supermercado Pão de Açúcar, trabalhei diretamente dando assistência e suporte para o diretor de arte e diretor de criação na execução de campanhas institucionais, de varejo e sazonais que incluíam vasto material impresso como tabloides de produtos, anúncios de revista e jornal, anúncios de TV material promocional e conteúdo digital.