As the CMO of a pan-African recruitment and career development company, I am responsible for leading the development and execution of the organization's marketing strategies. My primary goal is to drive growth and brand awareness across our diverse portfolio of brands and markets.My responsibilities include:- Developing and executing marketing strategies aligned with the company's business objectives and growth targets- Managing all digital marketing channels, campaigns, and metrics to ensure optimal performance and ROI- Collaborating with sales and business development teams to generate leads, identify opportunities, and optimize our sales funnel- Creating and managing marketing collateral, including sales presentations, case studies, and other promotional materials- Coordinating marketing events, both virtual and in-person, to drive brand awareness and lead generation- Managing and developing the marketing team to foster a culture of innovation and growth, and ensure the team's skills and capabilities are aligned with the company's needs and objectives- Staying up-to-date with industry trends, competitive landscape, and emerging marketing technologies and strategies, and using this knowledge to continuously optimize our marketing approach- Building and maintaining relationships with key industry stakeholders, including media, analysts, and thought leaders, to ensure the company's voice is heard and respected in the market- Working closely with our HR and talent development teams to create a strong employer brand and attract and retain top talent across our organizationOverall, my role as CMO is to ensure that our marketing efforts are aligned with our business objectives and help us achieve our ambitious growth targets. I am committed to fostering a culture of innovation, collaboration, and excellence within the marketing team, and to driving continuous improvement in our marketing strategies and tactics.

- Leading marketing efforts and supervising marketing teams for 4 brands in 4 African countries, all requiring tailored strategy & execution. - Development of numerous brand campaigns in 4 different markets. - Development of marketing strategies for impact partners, such as The MasterCard Foundation, USAID, GIZ, amongst others.

Head of Marketing for the Jobs Vertical at ROAM Africa. I head marketing for our brands in West Africa - Nigeria and Ghana -(www.jobberman.com, www.jobberman.com.gh); our brands in East Africa - Kenya and Uganda (www.brightermonday.co.ke, www.brightermonday.co.ug); and our Pan-African Executive Recruitment company, The African Talent Company (www.tatcafrica.com) In my role as Head of Marketing, I am responsible for:- Translating business targets into tactical marketing strategies, actions and results;- Developing customer acquisition and retention strategies for each brand in the vertical;- Owning brand voice for all brands in close collaboration with business CEO’s;- Understanding market dynamics and aiding in relevant product development.The Jobs team is comprised of 150 professionals across Ghana, Nigeria, South Africa, Kenya and Uganda.We operate the largest jobs marketplaces in East and West Africa.www.roam.africa

Nigeria’s premier Multimedia Service Provider that delivers the right network to savvy businesses and individuals in Metropolitan Nigeria who are looking for a better way to work and live in an era of instability and uncertainty.Working as CMO, directly involved in all levels of company’s strategic planning, product development, brand communications and execution processes.Integral member in team that secured exclusive deal to deploy Fiber-to-the-home to over 5,000 homes in the Abuja metropolis.Conceptualization, development and rollout of a successful thru-the-line brand teaser campaign: ‘TheLegendistrue’, contributing to a sustained 50% rise in revenue within the first year, despite an ongoing economic recession.www.legend.ng

I progressed through the ranks to become VP, Marketing, directly involved in all levels of company’s strategic planning, product development, brand communications and execution processes. In addition to daily marketing activities such as content creation, channel optimization, market strategy/ positioning, other Key projects/ achievements include:Development and execution of the most successful annual retail event in Nigeria; Fall Yakata. The 2015 campaign saw one-day revenue reach N1bn, as well as an unprecedented ~470% rise in traffic to the Konga platform.Conceptualization, development and rollout of five successful thru-the-line campaigns. The TV commercial for standout campaign ‘FoundOnKonga’ debuted to an incredible 50,000 organic YouTube views in first month and has become the yardstick for marketing campaigns in Nigeria.Integral team member in the development and rollout of the marketplace platform. This project required an institution-wide transformation and has contributed to a sustained 125% rise in revenue and sign up of +30,000 merchants within the first year.Lead team member in the successful online launch of various smartphone and proprietary fashion brands. Highlights for a key brand, Infinix Zero, include first of its’ kind social media guerilla campaign and integrated marketing efforts, with ~20,000 mobile phone units sold in first month.Integral team member in the development and launch of the proprietary payments platform, KongaPay, achieving 10,000 users within first two months and reducing Cash on Delivery by 11%.Directly oversaw ~250% growth in website traffic, ~1542% growth in revenue and the acquisition of over 1million Konga app downloads, over the span of three years.

I was directly involved in all levels of the Bank’s strategic planning, communication, execution and reiteration processes. Some key roles I have fulfilled are:Integral team member in the Bank’s Strategic Business Unit ‘Strategy Planning’ project; a team comprising of strategy consultants from Roland Berger and Accenture, developing hypothesis, go-to-market strategies and implementation plans for the Banks’ five SBUs. This project contributed to a 48% rise in bank profits (N52.5billion) over the first year, placing the Bank at the summit of the Nigerian Banking IndustryPioneered the setup of the Emerging Corporates Banking sub business unit; designed to more efficiently target and serve the smaller corporate customers of the bank who need closer monitoring and a diverse product suite. The unit, in the first year managed a portfolio of 337 customers with deposits of over N20.6billion and net revenues of N569millionIntegral team contributor on the Banker’s Committee Project on Infrastructure Financing and Development. Here, a framework was designed to attract investment through PPP and other means for the development of Infrastructure in Nigeria. Specifically, a standardized project viability framework, matching international standards, to package pipeline projects as feasible, bankable and easy to implement by the government and private sector participantsLead architect and Project manager for the restructuring of the Bank’s private banking operating and governance structure. Here, I designed a robust framework for collaboration and well-coordinated alliances between the banks various private banking businesses that will ensure a consistent customer experience/ guided strides towards the Group’s overall goal. This consolidation is worth about $140million in AUM and net revenues of over $10million.

I was co-founder and Marketing virtuoso behind Canterbury's pioneering Entertainment company. Here, I created marketing strategies for our company and clients; these required client engagement, target audience evaluation and brand positioning.I also coordinated the communication flow across multiple channels; this required website design, print media development and direct marketing.

I was a field sales representative tasked with the generation of leads and applications which required core skills in marketing, sales public relations and customer service. During my time here, I generated over £50,000 worth of business for Talk Talk and Sky, propelling our office to the position of No. 1 direct marketing firm for Talk Talk in the Manchester areaAs a recruitment consultant, I was tasked with conducting interviews for applicants and piloting various interactive training and learning sessions for new and existing staff.My sales team consistently overachieved on set targets which led to my involvement in interviews and sole responsibility for training and development.