Experienced Business Executive with a strong background in digital, data, strategy, international, and management roles. Passionate about driving growth and innovation, I specialise in Digital Strategy, Marketing, Sales, People Management, and Senior/Corporate Management.As the Business Director and Founder of Hakacia, a smart digital and marketing transformation partner, I help organisations achieve successful transformations. From strategy to action plans, I guide companies in optimising people skills, processes, tech integration, product market fit, and sales/marketing professionalisation. Clients include Brico, Cowboy, Voo, Decathlon, and more.At Semetis, I established the company as the Belgian market leader in digital marketing consultancy. As an entrepreneur, I built a talented team, secured partnerships with Google, Facebook, and Microsoft, and facilitated the integration after selling to Omnicom Group. I also served as Interim Managing Director at OMD Belgium and Luxembourg, overseeing the integration of Semetis into Omnicom Belgium and optimising operations.With a background at Google, I developed the distribution channel for Google Ads in Belgium and gained expertise in Google Analytics, AdWords, Ads and Display Advertising.With an MSc in International and European Politics, I bring a unique blend of strategic thinking, technical expertise, and business acumen.