LocoDistro is a Los Angeles and Nashville based content-collective (think creative-production company) led by award-winning executive producer + showrunner Gabriel Gornell. Accolades range from Sundance winner to Adweek Best Spots winner to Entertainment Weekly’s ‘Must See’ List to a MoMA showcase, and more.Brands and entertainment firms work with us when they require smart content & storytelling which falls into any of three three key areas. And in today’s interconnected media-world, many of our projects weave together all three.- Spots, Socials + UGC- Live Streams- ProgrammingLearn more at LocoDistro.com

(Case Study Available) I led the Amy Winehouse ‘Back To Amy’ 360° Experience which delivered 250+ million impressions to remove the stigma associated with mental health awareness. The culmination of the campaign took place on the 10th anniversary of Amy’s tragic passing with a global live stream event. Deliverables included:• Led brand identity and messaging across all touchpoints• Oversaw partnerships including Amy Winehouse Foundation, MusiCares, Island Records/UMG, Mandolin, Decentraland, Stingray, and City Winery• Secured financing via distribution exclusives, ticketing, and merchandise• Spearheaded integrations between live IPTV and 24 hr VOD (smart TV) deliveries• Created unique multi-charity event by integrating both MusiCares and the Amy Winehouse Foundation• Led IP delivery across all touchpoints (Digitals, IRL, PR, IPTV, VOD, DPS, Direct)• Delivered IRL exhibit experience for VIP guests• Delivered VR metaverse and NFT experience with Decentraland offering 1st ever avatar “wearables” as tickets • Led Spotify “Fan-First” direct-to-fan promotion• Led Amy Winehouse IP Acquisition• Curated 2021 ‘class of rising stars’ which included eight new artists performing both originals and Amy Winehouse classics• Led full production as Executive Producer

(Case Study Available) I oversaw brand strategy, messaging, and digital content for the connected creative businesses of visionary artist, Perry Farrell— including his interests in Lollapalooza, The Kind Heaven Orchestra, Jane's Addiction, Porno For Pyros, and a growing portfolio of music, event, film experiences, and purpose-driven (charitable) initiatives.• Sat on artist management team overseeing all business initiatives• Oversaw all digital activity and social platforms raising engagement 3,000% during year one.• Led all DSP programs on Spotify & Apple Music and fully conceived promotions which delivered a 15% increase in Jane’s Addiction streaming for Warner Brothers• Re-activated artist’s role in Lollapalooza and served as Executive Producer of 2020’s 4-day virtual festival during Covid pandemic with 140 artists• Oversaw paid marketing including US & international ticketing for Kind Heaven tour• Set up and oversaw digital storefront for merchandising• Set up and led Direct-To-Fan initiatives including list-acquisition and management, newsletters, BandsInTown• Led all digital promotion and engagement campaigns• Led 40-year collectable Boxset strategy & planning with Management and Label• Collaborated with adjacent stakeholders including PR Agency, Record Labels, Promoters & Venues, Festivals, various benefits, plus C3 Presents (Lollapalooza).

As an executive consultant, Gabriel worked hand-in-hand with the Lollapalooza and C3 Presents (a part of Live Nation) creative and executive teams to re-invent the classic American music festival during the Pandemic year as a three-day live streamed event in partnership with YouTube. Responsibilities included program ideation, creative formatting, packaging, talent booking, and production. Business achievements include our team’s invention and implementation of Covid-19 production protocols as this was one of the pandemic’s first major large-scale productions. Many of these implementations soon became industry standard for the duration of the pandemic. Gabriel also served as Showrunner for all Los Angeles based performance, interview, and promo segments.

For eleven years (through Spring 2020 when all media markets closed due to Covid), I proudly represented and packaged the best in music and entertainment content to the world’s top TV networks, cablers, studios, VODs, and international distributors. Attending several top markets each year including RealScreen, EFM, MipTV + MipCom, EFM, AFM, and Tiff, I sold and distributed music and entertainment content into 80 global markets. Responsibilities included global content strategies, B2B marketing strategies and tactics, entertainment branding and marketing materials, socials, PR, and media sales. Artist experience included Amy Winehouse, Big Daddy Kane, Dolly Parton, IDLES, Il Volo, Kenny Rogers, Lionel Richie, Perry Farrell, Placebo, The Police, The Rolling Stones, Scott Weiland, Smokey Robinson, Starcrawler, Tim McGraw, Wynonna Judd, and more. Select titles below:

Happily served as the brand's Fractional CMO for a six-month contract. CoinMover is a growing player in crypto currency providing financial services in areas of leader cash management and Bitcoin ATM operations with a network of 200 locations in the US - and growing. Leaning into this executive position as a content creator, my first campaign with the team delivered impressive results. Leveraging some snarky headlines and the brand’s bright-green identity, our CTR increased from 0.07% to 8.2% (greater than 100x increase) under my tenure and I drove down our CPCs from $2.50 to $0.35 across digitals and socials. I’m excited to continue working with this growing brand - and I look forward to our next campaign.

Description included within LocoDistro client section above. Case study available upon request.

Two year initiative provided on-going executive-level council and strategy to the London-based music studio brand (largest in world) in areas of business strategy, brand strategy + expansion planning with regard to their North American roll-out beginning in 2017. Strategic initiatives included:– US Target Analysis + Segmentation (both Consumer + B to B)– US Buying Criteria Analysis (both Consumer + B to B)– US Competitive Analysis + White space Mapping—Oversight of US Studio Set Up + Equipment Bidding– US Messaging Strategy—Special Event & Sponsorship Initiatives like SXSW

- Delivered entire program (planning, financing, production, distribution)- Distribution: Independently Pitched, Negotiated, and Closed the TV deal with Turner to Nationally broadcast the event on HLN Network with a reach of 99 Million American Households.- Production: Oversaw the entire production including casting & talent, scripts and creative, show rundown, video roll-ins, music composition & production, award inclusion, and live transmission.- Created the show’s overall 40th anniversary concept and brand identity including the show logo, color palate, typography package, graphics package, program cover, event signage, invitations, and even the ticket design.- Digital Marketing: Independently managed all Social Marketing & Digital Cross-platform marketing and delivered over one billion brand impressions. - Sponsorship: Oversaw all event & telecast sponsorship activity with brand partners. - Oversaw all PR initiatives (coordinated with Turner PR and Rogers & Cowan) including pick-up on all platforms including entertainment weeklies, talk shows, and blogs—as well as live red carpet coverage, press room, and recap specials. - Oversaw Live Nominee Announcement on Good Morning America.

Executive Produced the cross-genre Hip Hop Horror film along side Spike Lee. Oversaw packaging, production through completion, and sales & distribution. Secured release with Lionsgate.

- Collaborated with National Academy of Television Arts & Sciences (NATAS) to re-invent the classic Emmy brand, Re-formatted event & telecast, Developed new brand identity, Secured television partner & sponsors, oversaw Marketing - including social media, and delivered all aspects of event & production.- Independently secured 100% of Production, Marketing, Brand-Identity, and PR Budgets for the television event & production —with no financial contributions from NATAS.- Created the overall creative concept and brand identity including the show format, award-decisions for telecast, all talent decisions, segment decisions, and set. Also oversaw the programs identity-system including show logo, color palate, typography package, graphics package, program cover, event signage, invitations, and even the ticket design.- Distribution: Independently Pitched, Negotiated, and Closed the TV deal with Turner to Nationally broadcast the event on Turner/CNN/HLN Network with a reach of 99 Million American Households.- Production: Oversaw the entire production including casting & talent, scripts and creative, show rundown, video roll-ins, music composition & production, award inclusion, and live transmission.- Digital Marketing: Created the 1st ever Daytime Emmy Social Marketing & Digital Cross-platform campaign which included a partnership with AOL & Huffpost delivering approximately 250 Million brand impressions in one week.- Oversaw all PR initiatives (coordinated with Turner PR and Rogers & Cowan) including pick-up on all platforms including entertainment weeklies, talk shows, and blogs—as well as live red carpet coverage, press room, and recap specials. - Oversaw Live Nominee Announcement by Kathy Lee and Hoda on The Today Show.

- Concert Event Weekend & TV Special- Celebrated the 50 year career of Kenny Rogers with many Special Guests- Independently secured production financing with MGM Grand at Foxwoods.- Booked Kenny Rogers, Dolly Parton, Lionel Richie, Smokey Robinson, Wynonna Judd, Tim McGraw, Darius Rucker, Alison Krauss, The Oakridge Boys, and The First Edition to perform.- TV Special premiered on Scripps/GAC in the US and was distributed by BBC Internationally.

- Conceived and Developed the TV Special- Pitched & Sold the TV Special to Discovery Channel - Secured 2010 primetime premier in the US plus international distribution via Discovery- Acted as both Director and Executive Producer- TV Special included elements of live action and high-end CGI and digital effects- TV Special received critical acclaim (i.e. being named to Entertainment Weekly’s prestigious Top 10 “Must List” at Number 3, and positive reviews on Fox News, The Daily News, and more.)

Ran all aspects of development, production, and operations for the TV production company. Notable Entertainment Properties:- “Battles BC” 2009 Eight Episode “Action Series” for History Channel- “Art of War” 2009 Two-hour Military Special for History Channel - “Journey to 10,000 BC” 2008 Two-hour Special for History Channel

Clients included HBO, NBC, History Channel, Discovery Channel, TLC, A&E, National Geographic Channel, Uproar, and Saatchi & Saatchi. Work with History Channel received Honors in CGI Animation from The Academy of Television Arts & Sciences in 2006. Credits included:- HBO "The Wire"- History "Engineering An Empire"- History "Last Stand of the 300"- A&E "The First 48"- A&E "Dallas Swat"- A&E "Detroit Swat"- Nat Geo "The Revolution"- NBC "Last Comic Standing"- NBC "America's Got Talent"- NBC "Age of Love"- Nat Geo "Icons of Power"- PBS "Oprah's Roots"- History "Inside the Volcano"

Clients included: - Discovery Channel- Mercedes-Benz- Godiva- The Rolling Stones- Mudd Jeans- North Fork Bank- E*Trade- Cointreau- Bed Bath & Beyond.

Executive Producer for mid-size agency 'Berenter Greenhouse & Webster' which was acquired by Bozell Worldwide, a unit of True North in 1999. Clients included Marvel Entertainment (for such brands as Spiderman, Hulk, Avengers, X-Men, and Captain America), Toy Biz, Starbucks, and Bed Bath & Beyond

Worked for the mid-size NYC agency 'Griffin Bacal' which was acquired by DDB Worldwide. Clients included Sharp Electronics, CourtTV, Hallmark Entertainment, Becks Beer, Equitable Insurance (now AXA) and various Hasbro brands. Agency best known for ground-breaking work in areas of branded entertainment for its kids brands.

Worked with the team that oversaw global television, print, outdoor, sponsorship and radio campaigns for clients that included Canon, Shiseido, and TV Japan.