I believe entrepreneurs and businesses can change things for the better while driving profit, but it takes intentionality. I am obsessed with Innovation, Digital Strategy, Artisan Manufacturing, the essential role of Non-Profits in society, and helping build things that make an impact. I have come to a passionate belief that this can be done through subtle tweaks in the intent we bring to our business relationships. Value creation for the bottom line + Value creation for the people connected to our work (Colleagues, Customers, Partners, and the Communities we are part of) = a greater return for all. MY CRAFT:Building virtue-based revenue systems and long-term relationships is a deep-seated passion. Joining the brilliant team at Auxo to lead our GTM strategy and to build a sales operation to support sustained rapid growth offers an incredible opportunity. I work with our executive leadership and delivery organization to help continue to elevate the value we bring to our customers and key partners, while also building a human-centric and service-oriented GTM Playbook and integrated GTM strategy.I am grateful to be a part of this rocket ship, scaling value and continuing to prove that good business is a competitive advantage.MY ROOTS:I was born in a small town in Northern Minnesota in a family of entrepreneurs and craftsmen. Helping people is a part of my upbringing! At 10 years old I was already part of our family business, and I still moonlight there today.It’s no surprise I took my passion for connecting and paying it forward into my studies. I dedicate countless hours each year into expanding my knowledge of human nature, virtue, and ethics to be a better person personally and professionally. This obsession of human nature, ethics, and living the good life led me to formally studying Philosophy at St. John's University, a community that means a lot to me.WINNING WITH GOODNESSVirtue is a competitive advantage in today’s market. Leader after leader talks about conscious capitalism and social impact, but what they’re fundamentally talking about is embracing the reality that consumers and employees care about the impact of the businesses that they are a part of and buy from. Yes, virtue is good in and of itself, yet it has become table stakes for inspiring loyalty through positive brand recognition, trust, and meaning for both employees and customers.CONNECT:Want to talk Digital Strategy, winning with Virtue and Goodness, artisan manufacturing of timeless outdoor goods, or just think I can be of any help? Please send me a note!