• Lead customer growth initiatives, resulting in a 32% increase in engagement through personalized, data-driven creative campaigns for 33 million subscribers.• Utilize analytics, A/B testing, and consumer insights to optimize omnichannel content performance and increase retention by 87%.• Foster cross-functional collaboration to align growth strategies with broader business objectives.• Mentor a team in competitive analysis and program management, driving increased productivity and enhanced creative output.

• Spearheaded editorial strategy for the global launch of Paramount+, leading creative execution to ensure platform scalability and growth.• Streamlined content operations and campaign delivery, reducing turnaround time by 17% by optimizing workflows.• Managed timelines and resources for eight high-priority content launches, achieving 100% on-time delivery while coordinating efforts across 19 international markets to maintain brand standards.

• Implemented data-driven content strategies for Smithsonian Channel streaming products, driving a 48% increase in customer satisfaction.• Achieved a 27% increase in customer growth by driving product enhancements and leveraging user feedback insights.• Collaborated with cross-functional teams to develop content discovery and audience retention marketing strategies.

• Supervised end-to-end digital asset workflows globally, including live event recordings and social media content, resulting in a 23% boost in audience engagement.• Conceptualized and launched programming initiatives, contributing to a 5% growth in global brand visibility.• Partnered with international teams to identify and showcase emerging talent and content opportunities.

• Pioneered VICE's Snapchat Discover creative strategy, growing to over 1.6 million viewers in the first year.• Analyzed viewer data to develop data-driven strategies, improving social engagement metrics by 19% over six months.• Conducted trend analysis to optimize social content, driving significant increases in viewership and engagement.• Led daily cross-functional meetings to tailor content for diverse digital channels, enhancing brand presence and audience retention.