Wetrust Interactive is a rapidly growing full-service e-commerce agency specializing in the fashion industry. Based in Madrid, we offer comprehensive solutions for e-stores, including design, marketing, web development, hosting, and customer service, utilizing Magento 2 and Shopify platforms.Key Achievements:• Strategic Leadership & Growth: Oversaw strategic roadmaps across Product & Tech, Marketing, and Operations for 11 major brands, achieving +130% YoY growth. Managed system reliability, scalability, deployment automation, hosting, and tracking, with an average marketing cost of sales of 14%, significantly increasing conversion rates.• Team Building: Built a dedicated team of 20 FTEs from scratch, enhancing operational capabilities in development, design, CRM, and marketing.• AI & Data Innovations: Developed a solution to aggregate key metrics from platforms like Meta, Google, Pinterest, Snapchat, and TikTok. This system enhances marketing efficacy, provides automated reports, and optimizes ROI, significantly improving client outcomes.• Leadership & Stakeholder Engagement: Cultivated strong relationships with C-level stakeholders and founders, steering company vision and strategic direction. Managed a substantial marketing spend annually with a 70% focus on e-commerce operations and 30% on full brand management.Clients Include: Rouje Paris, Taittinger, Chopard, Lou Yetu, Antik Batik, Sweet Pants, Nature & Découvertes, Kusmi Tea, La Maison Du Whisky, Sabé Masson, Izas

Promoted to Head of E-commerce at Ennovators, I took on expanded responsibilities, overseeing development, design, marketing, CRM, and data analytics for a portfolio of brands generating significant annual turnover.Key Achievements:• Marketing Team Optimization: Streamlined the marketing team from 40+ to 24 members through strategic reorganization, ensuring a 30% gross YoY increase.• Marketing Budget Management: Managed a substantial annual marketing budget, driving significant revenue growth.• Data Excellence: Built automated reports to measure performance by market and channel, aggregating key metrics from platforms like Meta, Google, and Pinterest to inform strategic decisions and enhance performance across all departments.

Ennovators is a holding company with a portfolio of four technology-driven brands, including Voga, DreamZebra, NordicSofa, Valda, and Oskar, generating multimillion euros in annual revenue. I led the establishment and growth of the in-house Technology department, previously outsourced.Key Achievements:• Department Creation: Founded the Technology department from scratch, managing a significant annual budget. Built a team of 14 FTEs covering A/B testing, analytics, IT support, web design, system administration, data analysis, and business excellence reporting.• Leadership & Strategic Planning: Reported directly to the CEO, focusing on enhancing gross profit, conversion rate optimization, and customer satisfaction. Planned and prioritized developments for 11 European markets, collaborating with over 40 marketing specialists to achieve multimillion euros in yearly turnover with a 24% cost of sales. Implemented Agile/SCRUM and Kanban methodologies using tools like Jira, Asana, Git, Jenkins, and PhpUnit.• Platform Overhaul & Performance Optimization: Upgraded the Magento 1.4 platform to 1.9.X.X, redeveloping all modules and launching 7 new markets within a year. Reduced site loading time from 1.9 seconds to 300 milliseconds in 30 days, tripling hosting cost efficiency and significantly increasing conversion rates by 160%.• Custom ERP Development for Voga: Developed a custom ERP solution for Voga, a brand selling made-to-order replica furniture manufactured in China. The ERP system improved order tracking, stock allocation, and financial synchronization, replacing manual Excel processes. Integrated customer service apps like Zendesk and implemented an Access Control List (ACL) for department-specific permissions.Brands within the Group: Voga, DreamZebra, NordicSofa, Valda, Oskar

As the Chief Technical Officer at IT Consultis, I was responsible for coordinating, scheduling, and managing a development team of 15 web developers, specializing in back-end and front-end development.Key Responsibilities:- Team Management: Led a team of 15 web developers, focusing on back-end and front-end development using Magento, Drupal, CodeIgniter, Symphony, and SOAP API.- Agile Implementation: Implemented Scrum methodology, Subversion, and continuous integration with Hudson, ensuring high-quality development processes.- Project Management: Oversaw project planning, initial design and analysis, website deployment/setup, installation, implementation, and upgrades. Estimated budgets for new and existing projects.- Business Development: Played a key role in business development by increasing the company's revenue through acquiring major clients and expanding into new markets, leveraging a strong network in London, Paris, and Shanghai.- Technical Communication: Managed technical issue and risk communication and resolution. Interacted with clients and teams fluently in English, French, and Spanish.

• Efficiency of the B&YOU website (Bouygues Telecom group, French leader in telecommunication services)• Magento CMS high performances• Agile web development• Lead technic / validation / quality• Bash performance, SQL optimization, Search and development

• Improve website performance INsite and OFFsite.• Analyze web pages and suggest ways to improve their performance based on a set of rules for high performance web pages.• SEO/SEA/SEM optimization with outstanding results: three times of the total digital sales after fewmonths.• Provide daily support• Hosting (memcached, apc, full page cache Akamai, database high replication etc.)• Information systems synchronizations (webservices SOAP , XML)

The Other Store is a Parisian startup specialized in full service eCommerce (Online-shop, Data implementation, Digital Imaging, Digital Marketing, Logistics, Customer Service etc.) – Porftolio: NAF NAF, SINEQUANONE, BONTON, AMERICAN RETRO, SINEQUANONE, ZAPA, CLAUDIE PIERLOT• Team Management• Lead technic and mutualized web-development• SEO/SEA/SMO analysis and optimizations• Technical Marketing Search and Development• Magento expertise• Hosting optimizations (memcached, full page cache varnish, database replication)• Information systems synchronizations (Colombus, etc.)

• Web development• E-commerce strategy• SEO,SEA• Sales partnership development and management