Gabriel Jaquemet Email & Phone Number

Paris Area, France

• Managing several Business Units ('Education'​,'Environnement'​,'Business') – Driving audience and revenue results (Business Plan and Financial results) • Dealing with content creation, marketing projects (SEO SMO), technical development, sales force and products. Defining social media strategy and implementation.---June 2009 : Sold parisetudiant.com company website to Le Parisien

Région De Paris, France

Création du site Parisetudiant.com sur les bancs de la fac (création technique et animation éditoriale) puis revente en 2009 à Le Parisien / Aujourd'hui en France

• Define and lead Sports strategy and marketing plan for Europe (in coordination with marketing leaders in UK, FR, DE, ES, IT), to actively support delivery of expected audience targets.Manage marketing activities with European partner Eurosport: co-branding marketing and operations.• Implement and coordinate marketing plan across Europe: manage creation and implementation of consumer-focused marketing assets including banners, emails, micro-sites, TV spots.• Analyze the performance and best practices of marketing activities and share results with local team to involve them in the successful campaigns.Drive significant audience records during special events such as Euro 2008 and Olympics.• Participate to the definition of product roadmap: decide new features development in line with marketing segmentation. Define product specifications and led implementation of the new Sports Newsletters with 5 product managers in Europe: content, design and objectives.

• Set marketing goals, segmentation and local strategy for several products as Yahoo! Mail, Sport, Mobile & Music; in coordination with Products, PR and European Teams. • Planned communication budgets & campaigns. Led creative and media planning briefs (banners, SEM, viral, emails…). On-line/off-line campaigns follow-up and results optimization (awareness, clicks, conversions, revenue, ROI).• Managed retention and engagement programs: newsletters, CRM, on-network promotions• Supervised and managed a team of 2Research / Trade Marketing Assistant (06/2002-11/2002)• Managed audience reports and dashboards, ad hoc studies (Nielsen //NetRatings panel - TGI…).• Analyzed campaigns performance for clients (post test awareness and conversion tracking).

• Led cross media communication strategy for Yahoo! (Yahoo! Mail and Y! Personals campaigns).• Worked on on-line media planning & buying for Yahoo! (SEM, Affiliation, CPC, CPM).

Noisy-Le-Grand Area, France

• Participated in the launch of the institutional website rcibanque.com: led content and design coordination with the creative agency and internal departments.• Defined CRM strategy for a vehicle launch in 5 countries in Europe.

• Prepared TV channel sales pitch construction for several channels including: Canal Jimmy - 13ème rue...• Conducted audience analysis and created media plans for sales campaigns