Coordination for the Apple brand launch in the Chilean Market

Develop the communication strategy for the agency’s clients.Responsible for the agency’s strategic thinkingResponsible for DisruptionTM workshop for actual clients and new business projects. Manages client relationship at the top management levels. During the process the agency won clients such as Heineken, Alemana Clinic, Henkel and Nissan.We also developed DisruptionTM sessions for CasaIdeas, Universidad Bernardo O'Higgins and Nextel Mobile among others

Develop the communication strategy for the agency’s clients and new business projects, based on TBWA's Disruption TM and Media Arts Planning Methodologies.

Brand Leadership for: adidas, Pedigree, Whiskas, Nivea, Interamericana, Parque del Recuerdo, Energizer.

Regional Account Director for Pedigree South Cone (Argentina, Chile, Paraguay, Uruguay).

Direction and coordination of the Project team dedicated to McDonald’s Brand in Chile. Advertising Campaign development at a local level, and strategic and content support for Corporate Communications, and Human Resources. Since 2006, directed Mars Pedigree account and since 2007 managed Samsonite, Samsung, 1865 Wines and COANIL. In 2008, took part in the process of strategic redesign of Scotiabank Brand for Latin America in a Disruption Session in Toronto, Canada. In 2009 assumed as Director for Itaú Bank account.

Planning, coordination and execution of strategic communications and crisis strategies for several brands like Philips, Copec, Clorox, Parmalat, Henkel, Dunkin Donuts, Nikon and adidas Group.